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Sportswear makers are increasing their support for women's athletic competitions. While corporate sponsorship of women's athletic competitions is dwarfed by the money committed to men's athletics, event marketing targeting women is a rising trend among corporate sponsors. Companies that sponsor women's athletic events generate a great deal of positive publicity and goodwill among women that is sure to be reflected in their consumption patterns. The uniqueness of corporate sponsorship of women's athletic competitions means that the sponsors will be remembered., Savvy sponsors are turning to races, tournaments and competitions that turn men away It was a sunny June day in Central Park, when 6,500 women runners and countless more spectators [...]

Most shippers agree that in the long-term Eastern Europe could eventually become one of the most lucrative growth markets around. However, at the present time, many are discovering that doing business in the region can be extremely problematic. The region's dilapidated infrastructure, unstable politics and entrenched tradition of inefficiency all combine to turn it into a logistical nightmare for western transportation groups., Unstable economies, changing political structures--or a complete lack thereof--and antiquated technology have been the burdens shippers have been forced to bare in their quest to conduct business in ever-transitory Eastern [...]

The differences in customs and culture among Far East Asian nations are forcing foreign suppliers of international electronic data interchange (EDI) technology to modify their implementation strategies for such products. Language barriers, for instance, poses a serious challenge to EDI software vendors as most database packages are encoded in English. In addition, the governments of many Asian nations are imposing EDI standards which are very different from those implemented in the US., Take a look at the 'Made In ...' tags and labels on many goods, and you'll find that the items have probably been manufactured somewhere in the Far East. Whether [...]

Businesses in Mexico and Latin America are turning to electronic data interchange (EDI) technology to direct the course of their operations. However, EDI capabilities vary from country to country as a result of the differences in regulatory issues such as national security, economic protectionism, cultural dependence and sovereignty. To harness the full potential of EDI, investors operating in Latin America and Mexico should first examine the prevailing business practices in their area of operation. This way, they can modify their respective EDI technology to adapt to the business climate of the region., When looking to South America for opportunities incorporating international EDI, it's important to first examine how the companies here conduct business in general. Do this before looking at how they [...]

Strategies for the implementation of electronic data interchanges include outsourcing. Outsourcing has the advantages of backlog elimination, reduced implementation cycles and minimization of overhead. However, the savings may be offset by high premiums for short-term jobs and loss of morale among employees. Outsourcing partners must have detailed plans and good credentials such as examples of finished products and track records. A definition of the boundaries between the outsourcing partner and the company must also be established., The penalty for standing still is greater than the penalty for change, Sam Walton, the late founder of Wal-Mart, once said. And that is what companies must remember when implementing [...]

The Federal Maritime Commission has removed some unimportant regulations on non-vessel operating common carriers (NVOCCs) such as the financial report requirement. The commission has also supported the use of insurance as an alternative to bonds. FMC commissioner Ming Hsu, however, emphasizes that NVOCCs involvement in transportation has yet to be confronted because of difficulties in classification., The Federal Maritime Commission's (FMC) recent review of regulatory areas governing non-vessel operating common carriers (NVOCCs) eliminated several unnecessary, out-of-date items. However, there is much work to be done before [...]

Edson Makes Efforts to Open Markets Efforts to toughen trade policies with the Chinese, the status of the North American Free Trade Agreement (NAFTA) and the urgent need for a [...]

Focuses on universal remote controls. Market performance; Decrease in price as providing appeal to consumers; Alterations in marketing strategy; Remote-control requirements of demographic groups.

Presents products from automotive electronic companies. Security as a serious consumer priority; Leading Wedge; Products from JBL Consumer Worldwide; Blaupunkt; Kenwood USA; Security device from Code-Alarm; Cobra Electronics; Uniden America Corp.

The article evaluates the architectural design of the Mall of America.

Reports that most companies are turning to innovative marketing strategies to help them stand among the crowds of companies vying for space on shop shelves. Comments from Sarah Parker, Allsop's marketing coodinator.

Reports on the finding of a survey done by the United States Census Bureau which showed the popularity of teen Magazines with kids six to fourteen years old. Information on the expected market growth by the year 2000; Examination of newsstand sales for the first half of 1997; Views of director for Gruner and Jahr USA, Camille Pellino.

Presents information on the demanding change for audiobooks, highlighting the growth of the industry in the United States. Comments from Anne-Lise Spitzer, the director at Random Houser Audio Publishing; Sales expecting profitability rates; Names of some audiobooks.

Presents information on a guide of things to do while in Chicago, Illinois. Information on places to dine; Where to go to be entertained; Best places for site seeing.

Presents information on efforts by supermarkets to increase the sales of magazines. Assistance from publishers and wholesalers; Effects of undermanagement of the magazine category by supermarkets; Findings of a study which focused on retail magazine sales at supermarkets. INSET: Supermarkets represent over 40% of retail magazine sales..

Focuses on science fiction books and magazines which are published each year. Comments from Kuo-Ya Liang, associate publisher for Balantine's Del Rey Books; Information on science fiction developments; What is being done to promote science fiction products; Tactics used to interest persons in buying magazines; Average amount of titles published each year.

Reports that the African American market is finally being recognised as a popular and profitable segment for publishing houses in the United States, according to an article in `Black Enterprise.' Comments from Beverly Robinson, the publicity director for One World; Aspects of the marketing approach.

Focuses on the success of teen magazines in the United States, which is attributed to the purchasing power of the teenage generation, known as boomlets. Publication of titles such as `Sports Illustrated for Kids' and `World Almanac for Kids'; Kids' awareness of their status as consumers; Volatility of the teen and children's markets.

Presents tips on skin and hair care during the winter season. Deep conditioners that can prevent hair from drying; Ingredients that should be found for moisturizers to be effective; Need to apply sunscreen when engaging in outdoor activities even during the winter.

Focuses on the nutritional value of superfoods. Advantage of eating a balanced diet over superfoods; Unprocessed foods or whole foods; Digestibility of processed foods; Consumption of processed and unprocessed foods.

Features vacuum cleaner products. Portability; Power source; Convertibility; Cost effectiveness; Manufacturers include Dirt Devil, Bissell Inc., Hoover, Black & Decker and Panasonic.

Reports on planning the best way for dealers to get ready for the coming season in the wake of two consecutive summers of shortages. Plan inventory based on sales averages of past summers; Taking products from their plants earlier.

Reports on consumers demand to support and protect for the products they understand less and less. Warning retailers that bundling plans to include the plans can backfire; Competitive reasons.

Features the computer products and publications available in Sears Tower in Chicago, Illinois. Placement of computers among the other appliances in the store; Abundance of literature on features and available services and support; Details on sale items available.

Discusses the controversies arising from Thomson Consumer Electronics Inc.'s efforts to keep up with the demand for its new Digital Satellite System (DSS). DSS sales estimate; Market expansion; Market demand for the DSS: Competition.

Reports on the use by manufacturers of special packaging and point-of-purchase displays to help their accessories stand out from the crowd. Electronic accessory sales in 1993; Impact of the saturation of the market; Manufacturers' strategy to enhance sales.

Reports on the marketing philosophy used by Philips Consumer Electronics Co. for its new product lines for 1994. Use of FUSE marketing philosophy that stands for Friendly, Useful, Smart and Easy; Television lines that use Philips and Magnavox brand names; Features of the electronic products; Television peripherals; Suggested retail prices.

Reports on the implications of the United States Federal Communications Commission (FCC) ruling requiring cable television systems to provide uniform signal. Dispute between electronics manufacturers and cable companies over cable signal; Impact of the FCC ruling on the consumers; Policy on the correct use of the cable technology; Compatibility of television ruling; Views of several electronics manufacturers.

Reports on the International Housewares Show in Chicago, Illinois, which highlighted technological-advanced vacuum cleaners. Products exhibited at show by Bissell, Black & Decker, Eureka, Hoover, White Westinghouse, Panasonic, Sanyo Fisher and Sharp Electronics; Retail prices of vacuum cleaners.

Reports on the highlights of the Custom Electronic Design & Installation Association Expo '93. Custom system business; Industry education programs.

Presents a `Dealerscope Merchandising' survey of several home theater executives' ideas and advice on the merchandising, advertising and promotional tie-ins to boost the retailers' sales of home theater systems. Free-standing system in the busiest area of the store; Creation of a complete package at a set price point; Lifestyle setting in advertising; Holding of feature nights; Quality of demonstration set up; Advertising target to family demographics; More.

Focuses on dairy-free milks. Health benefits; Statistics on soy milk sales for 1998 in the United States; Examples of branded almond and soy milks.

Reports on a `foster parent' program that pairs people with pet dogs and cats on a short-term basis in the United States. Goal of the program; How the system works; Advantages of having pets; Eligibility for foster parenthood.

Informs about the different digital telephone answering machines available in the market, as of July 1995. Cobra Electronics' AN-8410; Conair's Callkeeper TAD2400D and Infiniti line XS2500 answering machine; Sony Electronics' SP-A5000 cordless telephone with digital answering machine; Spectra's TAD-400, all-digital remote telephone answering system; VTech Communications' Tropez 900i, cordless telephone and answering machine.

Discusses the trends in the Warranty industry since 1980s. Views of the experts on the present situation of the industry and the benefits to the retailers.

Reports on the marketing strategies for batteries. Price as a major determining factor in purchase; Efforts of manufacturers to distinguish their products from their competition.

Reports on the introduction of new electronic products from Casio Incorporated. Includes upgraded electronic diary for children called My Magic Diary model JD6000; Multimedia Music Designer Kit with MIDI sound set that interface with computers and software; Peripherals; Other features of the electronic products; Suggested retail prices.

Highlights the things to consider for exercise-induced asthma, an inflammation of the bronchial tubes triggered by aerobic activity. Significance of considering temperature; Warm-up exercises; Identifying one's kind of asthma.

Looks at examples of popular American junk foods that have been modified to suit the tastes of foreign markets. Includes Japanese steak, American cream and seafood as popular flavors for Chee-tos; Bacon in Spain, beef in the United Kingdom and chicken in Turkey for Doritos; Exotic flavors of Fanta.

Presents tips on how to maintain a cool body temperature during summery weather. Cooling bandannas; Avoiding air-conditioning when working in the heat; Wearing hats with air cushions; Sports drinks with electrolytes.