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In 1949 the Australian Football League (AFL) introduced a distinctive father–son rule, which allows its member teams to prioritize the recruitment of the sons of former players who had played in a minimum number of games with that team. This paper reveals that some teams have been able to access a statistically significant advantage via this rule, confirming and quantifying that this unique exception compromised the AFL’s reverse-order player draft. In more recent times, through complex reforms, this advantage has been significantly dissipated. Discussion presents this rule as a conundrum for managers as despite potentially compromising the draft, it provides opportunities for off-field marketing communications strategies. [ABSTRACT FROM AUTHOR]

Community sport organizations promote beneficial health outcomes such as social connection and physical activity, yet they can also facilitate the consumption of unhealthy food and beverages. To provide a foundation for future research and to inform intervention efforts in this context, this scoping review summarizes existing knowledge of the factors that contribute to unhealthy food and beverage consumption in the community sport setting and explores the interventions to promote healthier choices. Using a qualitative process aligned with the nature of our aims, 228 articles were initially identified and subjected to a systemized appraisal, resulting in 45 articles pertinent to the review. The findings identify that the two key factors contributing to unhealthy food choices are the limited availability of healthy options within the sport setting and the presence of unhealthy food and beverage sponsorship. These factors contribute to the normalization of unhealthy eating in this context and health promotion interventions have had limited success. Barriers to change primarily stem from the revenue implications of removing unhealthy food sponsors, lack of organizational capabilities and resources, and consumer preference for unhealthy options. Public health practitioners seeking to intervene in this setting should consider adopting practices used in other settings outside of the sport environment, including the use of technology, the role of peers and mentors and the co-production of impactful material. Community sport plays a vital role in delivering health benefits but must do more to stem its facilitation of a potentially unhealthy consumptive environment. [ABSTRACT FROM AUTHOR]

The business of sport has been radically challenged by the COVID-19 pandemic, impelling a rapid reassessment of practices to survive the disruption. One stakeholder comprehensively impacted has been the media, whose investments in augmenting sport's commercial appeal have been immense. The media will need to rethink their strategies to adequately leverage their connections to sport products. Similarly, sport properties and content providers will need to reconsider their mediated offerings and how fan relationships can be sustained. In response, this article outlines a pathway to superior fan activation and engagement, noting the accelerated transformation of sport arising in consequence of the pandemic. An original, multi-dimensional typology is posited into the progression of mediasport and its key components in the context of amplified disruption during COVID-19, and the predicted, lasting consequences in its aftermath. A new typological framework for conceptualizing the media-sport-consumer triumvirate is presented, which illuminates the acceleration and nature of change brought about by the pandemic. It maps out and describes interrelated and escalating media and sport compositions, explains their pertinence and related exemplars in a COVID-19 context, foreshadows their deployment in a resurgence of sport, and theorizes about their technological, consumption and commercial properties. The typology-driven analysis culminates with the proposition that sport's relationship with its consumers has been irrevocably transformed by COVID-19 and that this shift will demand a media-sport-consumer dynamic characterized by a radically compressed engagement between the triumvirate that effectively constitutes a new, sui generis form. [ABSTRACT FROM AUTHOR]

Efficient recruitment to Australia's most popular professional sporting competition, the Australian Football League (AFL), requires evaluators to assess athlete performances in many lower tier leagues that serve as pathways. These competitions and their games are frequent, widespread, and challenging to track. Therefore, independent, and reliable player performance statistics from these leagues are paramount. This data, however, is only meaningful to recruiters from AFL teams if accurate player positions are known, which was not the case for the competitions from which most players were recruited. This paper explains how this problem was recently solved, demonstrating a process of knowledge translation from academia to industry, that bridged an important gap between sports science, coaching and recruiting. Positional information which is only available from the AFL competition was used to benchmark and develop scientific classification methods using only predictor variables that are also measured in lower tier competitions. Specifically, a Multinomial Logistic model was constructed to allocate players into four primary positions, followed by a Binary Logit model for further refinement. This novel technique of using more complete data from top tier competitions to help fill informational deficiencies in lower leagues could be extended to other sports that face similar issues. [ABSTRACT FROM AUTHOR]

It has been generally argued that, despite the emergence and wide adoption of second screen devices (SSD) as ancillary tools, television screens continue to be the medium of choice for watching live sport. In this article, however, we maintain that a transition of SSD to first screen status is already underway. First, we dispute that SSD content and screen size present barriers to use. Second, we suggest that a first screen transition of SSD is a fact in many emerging economies. Finally, we argue that the transformation of screens as payment and tracking devices, to which we intimately relate, has been largely overlooked when assessing the likelihood of SSD becoming first screens, and that the replacement of television by SSD is symptomatic of a broader transition from collective to individual consumption devices. [ABSTRACT FROM AUTHOR]

Byline: Bradley Wilson, Constantino Stavros, Kate Westberg One of the main sponsorship benefits sought by a firm is a positive effect on corporate image through the association of their brand with a sporting entity. Given the increasing incidence of crises in sport, it can be argued that the sponsorship decision may be viewed as a form of risk-taking behaviour. Drawing on the crisis management and public relations literature, this paper examines the utility of established models within the domain of sport marketing and sponsorship. Specific emphasis is given to definitional and future research issues pertaining to athlete-triggered crises. The need for research in this area is evident given the potential brand risk associated with sponsoring athletes or teams within crisis-prone sports and the limited attention on this issue in the current literature. This paper explores the relevance of some pertinent terms that are central to an established structured crisis typology such as crisis, transgression, faux pas and terrorism and concludes with a direction for future research.

This article examines fan social media responses to media-reported, alcohol-related player behavioral transgressions that occurred in Australia’s two largest professional sporting leagues, the National Rugby League (NRL) and the Australian Football League (AFL), over a 33-month period. Using netnography and content analysis, the study aimed to better understand the ways in which sport fans employed social media to voice their perceptions about alcohol-related player transgressions. The article reports on parochial fans’ commentaries about alcohol-related transgressions and uses these data to inform options for harm-reduction strategies associated with alcohol-related transgressions in sport. Sport fans expressed dissatisfaction when they observed disparity in policy responses from clubs and leagues. At the same time, the data show that fan responses reflect a desire for parity and protection more than punishment, with the former more relevant to game, club, and league reputation than the latter. We suggest that a harm-reduction policy offers one mechanism for managing reputation through a focus on parity and protection. We argue that the introduction of a harm-reduction approach would offer a more effective policy for managing player alcohol-related transgressions than the current ‘ad hoc’ approach. [ABSTRACT FROM AUTHOR]

Economics assumes that behavior is based on rational expectations and market efficiency. However, previous research into professional sports indicates that there are cases where decisions are consistently made that do not conform to this. This article examines this issue within the context of how indigenous Australian footballers are recruited via the Australian Football League (AFL) draft. A panel data econometric model was used to look at the relationship between player performance and the expectations placed on these players when they were first drafted. The results show that, on average, indigenous Australian footballers outperform their expectations. Therefore, the question is ‘‘Why do AFL teams not draft more indigenous players?’’ Some of the reasons why teams may be averse to drafting such players are discussed, although we are unable to rule out irrationality as a possible explanation. [ABSTRACT FROM AUTHOR]

The best selling book Moneyball posited a theory on the success of a Major League Baseball franchise that used detailed match data to identify inefficiencies in the market for professional baseball players. These statistics were then exploited to the advantage of that team. An important part of this strategy involved using mathematical techniques to identify which player statistics were most associated with team success, and then using these results to decide which players to recruit. This paper uses a similar approach to analyze elite Australian Football, making use of various types of regression models to identify and quantify the important player statistics in terms of their affect on match outcomes. [ABSTRACT FROM AUTHOR]