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An examination of the impact of player transgressions on sponsorship b2b relationships
- Source :
- International Journal of Sports Marketing & Sponsorship. January 2008, Vol. 9 Issue 2, p125, 10 p.
- Publication Year :
- 2008
-
Abstract
- This study examines the impact of transgressions committed by team members in professional sport on the sports organisation's relationship with its sponsors. In-depth interviews were conducted with sporting administrators to identify potential moderators and responses that may occur as a result of different types of player transgressions. The conceptual model that was developed assimilates our qualitative results with the latest cross-disciplinary transgression literature to frame a model uniquely contextualised for player transgressions. Keywords player transgressions transgressions management sponsorship risks sports management player transgression model business-to-business (b2b)<br />Executive summary There has been limited research exploring the impact of transgressions on the relationship between a sport and its sponsors. Transgressions in the sports context relate to on-field or [...]
Details
- Language :
- English
- ISSN :
- 14646668
- Volume :
- 9
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- International Journal of Sports Marketing & Sponsorship
- Publication Type :
- Periodical
- Accession number :
- edsgcl.177868124