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107 results on '"Johnnie Walker (Alcoholic beverage) -- Marketing"'

51. LUCKY SHOPPER WINS BMW 318I IN AIRPORT DUTY FREE SHOPPING CAMPAIGN BY MALAYSIA'S LARGEST AIRPORT DUTY FREE AND TRAVEL RETAILER

Subjects
Airports, Duty free shops, Company marketing practices, General interest, News, opinion and commentary, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Malaysia: Malaysia Airports, has issued the following news release: The year-long Eraman Shopping Extravaganza Buy & Win Contest ended on a high note today with the grand-prize winner taking home [...]

Published
2018

52. Heritage of World's No.1 Whisky, Johnnie Walker, Set to Captivate Travellers in Heathrow and Edinburgh Airports This Summer

Subjects
Airports, Air travel -- United Kingdom, Travelers, Whiskey, Company marketing practices, General interest, News, opinion and commentary, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

LONDON: Johnnie Walker has issued the following news release: Diageo Global Travel launches multi-million pound marketing campaign in Europe and Scotland's biggest airports. As holiday-makers whisk their way through London [...]

Published
2018

53. Diageo introduces 'Jane Walker' scotch in bid to attract women

Subjects
Diageo PLC, Gender equality, Alcoholic beverage industry, Whiskey, Company marketing practices, General interest, News, opinion and commentary, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

United Kingdom: Hargreaves Lansdown has issued the following press release: ohnnie Walker is rolling out a female version of its iconic logo, an attempt to draw more women to the [...]

Published
2018

54. Keep walking, Johnnie - but make space for Jane Walker!

Subjects
Diageo PLC -- Planning, Vodka -- Planning, Alcoholic beverage industry -- Planning, Company marketing practices, Company business planning, Business, international, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Diageo PLC plans to roll out a female-branded version of its Johnnie Walker scotch brand called Jane Walker, the latest move by the liquor giant to woo female drinkers. Diageo, [...]

Published
2018

55. Johnnie Walker Launches Johnnie Walker Black Label The Jane Walker Edition, Donating $1 For Every Bottle Made To Organizations Championing Women's Causes

Subjects
Suffrage, Women's organizations, Women -- Societies, clubs, etc., Whiskey, Company marketing practices, Business, News, opinion and commentary, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

New Jane Walker Brand Icon Celebrates Women's Progress and Marks First Major Change of Brand's Striding Man Logo In Over A Century NEW YORK, Feb. 26, 2018 /PRNewswire/ -- Johnnie [...]

Published
2018

56. KBL Sponsors Kenya Open for Sh6 Million Through Johnnie Walker

Subjects
Kenya Breweries -- Marketing, Golf -- Competitions, Breweries -- Marketing, Corporate sponsorship, Brewing industry -- Marketing, Country clubs -- Marketing, Company marketing practices, News, opinion and commentary, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Nairobi, Feb 23, 2018 (Capital FM/All Africa Global Media) -- Kenya Breweries Limited announced a Sh6mn sponsorship towards the 50th edition of Barclays Kenya Open Golf Tournament, through its Johnnie [...]

Published
2018

57. UAE: Diageo launches limited Johnnie Walker Gold Label Reserve design

Subjects
Dubai Duty Free, Specialty stores, Duty-free stores, Gold, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: James Wilmore Diageo has launched a “limited-edition” design for its Johnnie Walker Gold Label Reserve to mark the 30th anniversary of airport retailer Dubai Duty Free. The new bottle, [...]

Published
2013

58. TRAVEL RETAIL: Diageo unveils new Johnnie Walker Red Label bottle

Subjects
Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Andy Morton Diageo has launched a new bottle for its Johnnie Walker Red Label Scotch whisky brand across travel retail. The new 70cl, 75cl and one-litre bottles are wider [...]

Published
2013

59. Johnnie Walker Debuts Explorers' Club Collection - The Royal Route

Subjects
Company marketing practices, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Johnnie Walker, a Scotch Whisky brand, unveiled the 'jewel in the crown' of its new and exclusive range, the Johnnie Walker Explorers' Club Collection - The Royal Route. According to [...]

Published
2013

60. TRAVEL RETAIL: Diageo readies Johnnie Walker travel retail launch

Subjects
Company marketing practices, Business, Food and beverage industries, Tax Free World Association, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Olly Wehring Diageo has confirmed the release of the latest – and last – expression in the 'Trade Routes' series of its Johnnie Walker Explorers' Club Collection travel retail [...]

Published
2013

61. US: Diageo rolls out Johnnie Walker Platinum blend

Subjects
Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Andy Morton Diageo has expanded the release of Johnnie Walker Scotch whisky variant Platinum Label to the US. The blend, first launched in Asia in December 2011, will be [...]

Published
2013

62. Focus - Diageo's H1 Performance by Category

Subjects
Vodka -- Marketing, Brand name products, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: James Wilmore Diageo reported healthy first-half numbers earlier today. Here just-drinks takes a look at how each category is performing for the drinks giant: Whisk(e)y Overall Scotch sales were [...]

Published
2013

63. CHINA: Diageo rolls out Johnnie Walker House concept to Beijing

Subjects
Brand name products, Company marketing practices, Company business management, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: James Wilmore Diageo has opened a second Johnnie Walker House in China as part of a marketing exercise and is planning more for Asia. The facility in Beijing includes [...]

Published
2012

64. Product Launch - TRAVEL RETAIL: Diageo's Johnnie Walker Platinum Label, Gold Reserve

Subjects
Gold -- Marketing, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Olly Wehring Diageo's Johnnie Walker Platinum Label, Gold Reserve Category - Spirits, whisky, blended Available - From March Location - Travel Retail, initially in the Americas region Price - [...]

Published
2012

65. UK: Diageo to sponsor Ryder Cup

Subjects
Diageo PLC -- Marketing, Gleneagles Golf Course -- Marketing, Alcoholic beverage industry -- Marketing, Sports sponsorship, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Chris Mercer Diageo has announced that it will be one of the official sponsors of the 2014 Ryder Cup, strengthening ties between its Scotch whisky brands and golf. Diageo [...]

Published
2011

66. Johnnie Walker House Launches in Shanghai

Subjects
Whiskey, Company marketing practices, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Johnnie Walker, a brand of Scotch whisky, opened The Johnnie Walker House in Shanghai's Sinan Mansions on May 19. The Company said the Johnnie Walker House marks a new chapter [...]

Published
2011

67. TRAVEL RETAIL: Diageo launches Johnnie Walker 21YO in India

Subjects
Duty-free stores -- Marketing, Company marketing practices, Company business management, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Joe Bates Diageo Global Travel and Middle East (GTME) has launched a 21 Year Old Johnnie Walker Scotch whisky exclusively at Indira Gandhi International airport’s newly opened Terminal 3. [...]

Published
2010

68. Collaboration across the supply chain: in a special double-page viewpoint article, Giles Carver, creative director of Sedley Place, takes a look at design success for the luxury market

Author

Carver, Giles

Subjects
Coca-Cola Co. (Atlanta, Georgia), Soft drink industry, Vodka, Logistics, Company marketing practices, Business, Containers and packaging industries, Business, international, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Everywhere you look these days, you see collaborations: brands working with other brands (such as Johnnie Walker and Dunhill), brands working with artists and fashion designers (like Absolut and Coca-Cola), [...]

Published
2015

69. GLOBAL: Diageo launches rare Johnnie Walker whisky

Subjects
Whiskey, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Diageo has created a new Johnnie Walker variant, made from rare and exclusive whiskies, as a tribute to the brand's founder. The John Walker is made from whiskies produced at [...]

Published
2009

70. Focus - Luxury spirits growth tipped to withstand downturn

Subjects
Whiskey -- Growth, Company growth, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Financial doom and despond may currently pervade the world of high-flying corporate executives but, Ian Buxton writes, spirits marketers expect high-priced, ultra-premium brands to continue their strong growth. The current [...]

Published
2008

71. AUS: Diageo unveils spirits marketing plans

Subjects
Company marketing practices, Johnnie Walker (Alcoholic beverage) -- Marketing, Liquors -- Marketing, Marketing
Abstract

Byline: just-drinks.com editorial team Diageo Australia has unveiled multi-million dollar marketing plans for key spirits brands, inlcuding Smirnoff and Johnnie Walker, over the Christmas period. Johnnie Walker will receive the [...]

Published
2008

72. INDIA: Diageo readies Baileys launch, Johnnie Walker relaunch for India

Subjects
Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Diageo is upping the presence of its international brands in India, with the launch of Baileys and the relaunch of Johnnie Walker Gold Label. The companyas Indian unit confirmed this [...]

Published
2008

73. SINGAPORE: Diageo to launch F1 drink-drive campaign

Subjects
Company marketing practices, Wireless telecommunications service, Johnnie Walker (Alcoholic beverage) -- Marketing, Cellular telephone services industry -- Marketing, Automobile racing -- Marketing, Drunk driving, Vodafone Group PLC -- Marketing
Abstract

Byline: just-drinks.com editorial team Diageo is to launch a campaign under its Johnnie Walker brand, tied in with its sponsorship of Formula One motor racing, aimed at persuading consumers never [...]

Published
2008

74. Heritage of World's No.1 Whisky, Johnnie Walker, Set to Captivate Travellers in Heathrow and Edinburgh Airports This Summer

Subjects
Airports, Air travel -- United Kingdom, Travelers, Whiskey, Company marketing practices, Advertising, marketing and public relations, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

2018 JUN 23 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- -Diageo Global Travel launches multi-million pound marketing campaign in Europe and Scotland's biggest airports. [...]

Published
2018

75. a[euro](c)Johnnie Walker marketing campaign displayed at Heathrow, Edinburgh airportsa[euro](c)

Subjects
Airports, Marketing, Whiskey, Company marketing practices, Business, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

M2 EQUITYBITES-June 15, 2018-â[euro](c)Johnnie Walker marketing campaign displayed at Heathrow, Edinburgh airportsâ[euro](c) (C)2018 M2 COMMUNICATIONS http://www.m2.com ??Diageo Global Travel has announced it will launch a marketing campaign for Johnnie Walker [...]

Published
2018

76. US: Johnnie Walker sponsors golf pro for drive safe campaign

Subjects
Company marketing practices, Johnnie Walker (Alcoholic beverage) -- Marketing, Traffic safety
Abstract

Byline: just-drinks.com editorial team Diageo has launched a sponsorship campaign for its Scotch whisky brand Johnnie Walker with professional golfer Jim Furyk. The company said today (6 December) that it [...]

Published
2007

77. Johnnie Walker plots Diwali push

Subjects
Diageo PLC -- Marketing, Diwali -- Marketing, Alcoholic beverage industry -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, Business, international, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Diageo is to target Indian consumers in the run-up to next month's Hindu festival of lights, Diwali, with a series of promotions for its Scotch whisky brand Johnnie Walker Black [...]

Published
2007

78. UK: Johnnie Walker holiday push targets Indian consumers

Subjects
Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Diageo is stepping up marketing and promotional activity in the UK behind its Johnnie Walker Black Label brand aimed at Indian consumers during the festive period. The company's UK unit [...]

Published
2007

79. Johnnie Walker's goal: quadruple sales

Author

Mullman, Jeremy

Subjects
Company growth, Company marketing practices, Company earnings/profit, Johnnie Walker (Alcoholic beverage) -- Marketing, Alcoholic beverage industry -- Company sales and earnings -- Growth -- Marketing, Diageo PLC -- Growth -- Marketing -- Company sales and earnings
Abstract

Byline: JEREMY MULLMAN Johnnie walker is breaking into a sprint. Spirits giant Diageo told wholesalers at a recent meeting it plans to quadruple sales of its signature Scotch whisky within [...]

Published
2007

80. McLaren face loss of PS20m sponsors

Subjects
Company marketing practices, General interest, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Daniel Johnson F1 CORRESPONDENT in Monza McLaren are facing the prospect of losing PS20 million in sponsorship next year with two major brands poised to leave the team after [...]

Published
2015

82. Johnnie Walker on how combining global and local insight has led to campaign success

Author

Roderick, Leonie

Subjects
Company marketing practices, Business, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Leonie Roderick Johnnie Walker's global brand director, Guy Escolme, believes that the combination of global and local insight has led to the success of its first global campaign. The [...]

Published
2016

83. Diageo increases squeeze on agencies as it drives marketing spend efficiencies

Author

Roderick, Leonie

Subjects
Marketing, Company marketing practices, Business, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Leonie Roderick Diageo is aiming to become more astringent and demandinga when reviewing agency fees as it looks to drive improved returns from lower marketing spend. The company's interim [...]

Published
2016

84. Johnnie Walker Launch New Lounge At Skyluxx

Subjects
Company marketing practices, News, opinion and commentary, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Elly Gitau Dec 06, 2015 (The Star/All Africa Global Media via COMTEX) -- THE Johnnie Walker celebratory premium brand Johnnie Walker Gold Label Reserve treated select consumers and renowned [...]

Published
2015

85. Specials for whisky

Subjects
United Distillers and Vintners -- Marketing, Field Packaging Co. -- Packaging, Food container industry -- Packaging, Paper products industry -- Packaging, Alcoholic beverage industry -- Marketing, Business, Business, international, Containers and packaging industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

UNITED Distillers & Vintners (UDV) is marking the millennium with a number of limited edition packs of its Johnnie Walker brand - the world's leading Scotch whisky - in cartons [...]

Published
1999

86. Back in double black: Johnnie Walker takes a blended approach to Scotch whisky

Author

Cernivec, Stephanie

Subjects
Whiskey, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

IN THE MID-1800S, ALEXANDER WALKER USED HIS EXPERIENCE IN BLENDING teas to create some of the first blended Scotch whiskies in the world. As a result, he transformed the grocery [...]

Published
2013

88. Hipster alert! The moustache wax that 'makes whisky taste better'; Whisky brand Johnnie Walker has launched a new range of flavoured moustache waxes designed to enhance the taste of your drink

Subjects
Whiskey, Company marketing practices, General interest, News, opinion and commentary, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Saffron Alexander For those who have bought into the latest hipster trend of big, handlebar moustaches, a visit to your local pub often means damp and sticky facial hair. [...]

Published
2015

89. EABL eyes rich buyers with Yaya spirits outlet

Subjects
East African Breweries Ltd., Breweries, Alcoholic beverage industry, Company marketing practices, News, opinion and commentary, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Summary: EABL partners with one of its top distributors to set up the multimillion shilling retail outlet dubbed Berries and Barrels. Beer maker East African Breweries Limited (EABL) has opened [...]

Published
2015

90. Whisky brands gain power as Johnnie Walker maintains title of most valuable drinks brand

Author

Millington, Alison

Subjects
Brand names, Brand equity, Brand image, Whiskey, Beverages, Company marketing practices, Business, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Alison Millington Johnnie Walker has maintained its position as the world's most valuable alcoholic drinks brand, while Glenfiddich is the fastest growing, according to Brand Finance's annual review of [...]

Published
2015

91. Walker around the world

Subjects
Diageo PLC -- Marketing, Alcoholic beverage industry -- Marketing, Whiskey -- Marketing, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Johnnie Walker announced its largest ever global marketing campaign. The campaign, titled Joy Will Take You Further, will launch in more than 50 countries and represents a new perspective on [...]

Published
2015

92. Business: Analysis: BUSINESS LEADER: Brewers' viral row reveals the pitfalls of social media

Subjects
Breweries, Social media, Brewing industry, Virus diseases, Company marketing practices, General interest, News, opinion and commentary, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Diageo, owner of Johnnie Walker, Guinness, Smirnoff and dozens of other tipples, is a company that takes social media very seriously. A fifth of its vast advertising and marketing budget [...]

Published
2012

93. Double Black set for global launch next year

Subjects
Diageo PLC, Alcoholic beverage industry, Duty-free stores, Company marketing practices, News, opinion and commentary, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

ABERDEEN: In January this year, the world's largest maker of alcoholic drinks, Diageo, conducted a marketing experiment. It launched Johnnie Walker Double Black, a smokier variant of its 12-year-old blended [...]

Published
2010

94. How Many Steps Up to the VIP Lifestyle?

Subjects
Johnnie Walker (Alcoholic beverage) -- Marketing, Company marketing practices
Abstract

Dec 17, 2013 (This Day/All Africa Global Media via COMTEX) -- Fast cars, excellent cuisine and beverages, good music, swanky clothes and fantastic company are some of the elements that […]

Published
2013

95. Sticking with the premium message in the bottle

Author

Wiggins, Jenny

Subjects
Whiskey, Company marketing practices, Banking, finance and accounting industries, Business, Business, international, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

News analysis Diageo says that the romance of drinking still drives sales, particularly in emerging markets, writes Jenny Wiggins Paul Walsh, Diageo's chief executive, refuses to concede that the recession [...]

Published
2009

97. Diageo in APS17m festive drive to 'reset' spirits brands in the UK

Author

Joseph, Sebastian

Subjects
Brand name products, Company marketing practices, Business, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Sebastian Joseph Diageo is returning Johnnie Walker to UK TV screens for the first time in 50 years this Christmas as part of a multimillion marketing strategy to encourage [...]

Published
2013

98. Johnnie Walker pledges a million kilometres of safe rides home around the world to reinforce responsible drinking message

Subjects
Diageo PLC, Vodafone Group PLC, Alcoholic beverage industry, Cellular telephone services industry, Drunk driving, Company marketing practices, Wireless telecommunications service, General interest, News, opinion and commentary, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Sep 20, 2013 (M2 PRESSWIRE via COMTEX) -- in partnership with Vodafone McLaren Mercedes driver Sergio Perez and two-time world drivers' champion Mika Hakkinen - today launched a global free [...]

Published
2013

99. Johnnie Walker pledges a million kilometres of safe rides home around the world to reinforce responsible drinking message

Subjects
Diageo PLC, Vodafone Group PLC, Alcoholic beverage industry, Cellular telephone services industry, Drunk driving, Company marketing practices, Wireless telecommunications service, Business, Business, international, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

M2 PRESSWIRE-September 20, 2013-: Johnnie Walker pledges a million kilometres of safe rides home around the world to reinforce responsible drinking message(C)1994-2013 M2 COMMUNICATIONS RDATE:19092013 Amsterdam JOHNNIE WALKER - in [...]

Published
2013

100. JOHNNIE WALKER Pledges a Million Kilometres of Safe Rides Home Around the World to Reinforce Responsible Drinking Message

Subjects
Vodafone Group PLC, Cellular telephone services industry, Drunk driving, Company marketing practices, Wireless telecommunications service, Business, News, opinion and commentary, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

AMSTERDAM, September 18, 2013 /PRNewswire/ -- JOHNNIE WALKER - in partnership with Vodafone McLaren Mercedes driver Sergio Perez and two-time world drivers' champion Mika Häkkinen - today launched a global [...]

Published
2013

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