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Johnnie Walker plots Diwali push
- Source :
- Marketing. October 24, 2007, 05
- Publication Year :
- 2007
-
Abstract
- Diageo is to target Indian consumers in the run-up to next month's Hindu festival of lights, Diwali, with a series of promotions for its Scotch whisky brand Johnnie Walker Black [...]
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.170196605