59 results on '"Ivan Snehota"'
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52. The Effect of Corporate Social Responsibility and perceived quality on corporate Reputation, and Purchase Intention: Implications for Brand Management
53. Measuring customer attractiveness
54. Knowledge in use when actors interact in business relationships
55. Managing Customer Relationships
56. Marketing in Business Markets
57. The IMP Perspective: Assets and Liabilities of Business Relationships
58. Searching for Relationship Value in Business Markets: Are We Missing Something?
59. No business is an island: The network concept of business strategy
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