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Marketing in Business Markets

Authors :
Ivan Snehota
Håkan Håkansson
Source :
Handbook of Marketing
Publication Year :
2002
Publisher :
SAGE Publications Ltd, 2002.

Subjects

Subjects :
Market research
Return on marketing investment
Marketing management
Digital marketing
business.industry
New business development
Business marketing
Marketing
Marketing research
business
Marketing strategy

Details

Database :
OpenAIRE
Journal :
Handbook of Marketing
Accession number :
edsair.doi...........594d8da857b74995228690a9658d5416
Full Text :
https://doi.org/10.4135/9781848608283.n21
Full Text Access
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