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This article aims to discuss the different forms of communication and their influences from the perspective of Public Relations teaching. To this end, it presents and discusses the modalities of face-to-face communication and digital communication, using bibliographic research as methodology. For Public Relations, it is imperative to combine digital communication with oral and face to face, as they are part of the current framework of integrated communication, which represents a great challenge for the area - because the digital scenario is part of integrated communication, but it has not diminished the potential of human communication. It is by assimilating these contents in higher education in the area that competences and skills can be improved. [ABSTRACT FROM AUTHOR]

Technological development, from the mid-twentieth century, promoted the development of different areas, such as computational science and Artificial Intelligence (AI), studies in science, technology and society (STS) and digital communication. These research areas have increased the scope of information and communication. In this context, this theoretical study aims to reflect on Acessible Digital Communication as a scientific field, according to Pierre Bourdieu's theoretical proposition, having as historical cut the beginnings of cyberculture and digital culture, the evolution of digital technologies and the challenges of digital communication in contemporary times. The research is bibliographic and documentary and seeks to strengthen this theme, as an area and field of studies. At the end, we propose a reflection on the importance of the theme and its interfaces, corroborating some strategies for the construction of this scientific field, having as a time frame the acessible digital communication for People with Disabilities (PWD). [ABSTRACT FROM AUTHOR]

As tecnologias digitais têm provocado mudanças significativas nas maneiras como podem ser pensadas as campanhas eleitorais ou a mobilização social. Em estudos sobre o tema que levam em consideração o papel dos algoritmos e das plataformas digitais, são recorrentes as análises a partir da noção de modulação, especialmente como foi descrita por Deleuze no “Post-Scriptum sobre as Sociedades de Controle” (1992). Este aspecto, porém, é parte de um conceito filosófico mais amplo, e desdobrá-lo pode apontar para novas possibilidades de caminhos analíticos em momentos de crise. Neste artigo, portanto, propomos mapear alguns campos conceituais relacionados à modulação, de forma a contribuir para a abertura do olhar sobre ela

Com fortes expectativas de contribuições graduais e transformadoras para as democracias ao redor do mundo, o desenvolvimento do ciberespaço e da comunicação em rede, foi visto desde o início como o grande potencial pró-democracia em todo o mundo. Por outro lado, também foram comuns desde o início, e vêm ganhando força, as posições contrárias que veem no desenvolvimento da "rede mundial de computadores" um crescimento e fortalecimento de valores alinhados à ordem neoliberal, em que os princípios democráticos perdem espaço ou são desprezados em favor do capital. A partir da revisão sistemática da literatura, confrontamos as reflexões relacionadas à tecnologia de rede na contemporaneidade com aspectos relacionados à democracia, ao exercício da cidadania e à concentração de meios e fluxos unidirecionais de informação e comunicação. Após inserir a tecnologia de rede no contexto da democracia e da cidadania, situamos os elementos que interferem diretamente nas práticas cidadãs no ambiente digital: capitalismo de vigilância, algoritmos, desinformação e uso de aplicativos cívicos e redes sociais em dispositivos móveis para o exercício da cidadania digital. Os resultados sugerem que práticas colonizadoras atuais encontram eco em práticas históricas relacionadas à comunicação e que sem mudanças profundas na ordem social, novos ambientes tecnológicos são instrumentos ineficazes para a solução dos históricos problemas comunicacionais

The wellbeing in organizations stems from the internal climate that exists there. Employee satisfaction and motivation depends on intraorganizational relationships. Sociability in organizations is crucial for a positive business climate through the interaction and integration of employees. The Home Office and Telecomputing boosted by COVID-19 led to a physical removal of workers. With the analysis of real cases, we found that the use of digital media in the scope of Strategic Management of Internal Communication surprised society in general and the business community, causing a greater affective approach to the company and to the workers. [ABSTRACT FROM AUTHOR]

Digital communication campaigns have removed the creation of communities from the central axis of their planning to focus on the generation of content and, together with that content, the use of the guideline as a segmentation resource based on the tastes and preferences of their audiences, this work aims to investigate the ways in which audiences are perceived and segmented by organizations today. In turn, the role of big data and algorithms in this process is investigated and its application. [ABSTRACT FROM AUTHOR]

The consumption of streaming content on social networks has increased among young audiences, especially since the COVID-19 pandemic began, promoting the emergence of new parasocial relationships. The literature points to boredom and unwanted loneliness as the main drivers of this behavior. No study has investigated the expression of boredom and unwanted loneliness on Twitch to determine if they encourage the consumption of streaming content. This study analyzes the expressions of boredom and unwanted loneliness of users consuming streaming content on Twitch to ascertain to which extent they are the main motivations depending on the context and conclude implications for practice. A mixed methodology was used, guided by virtual ethnography, to respond to the double qualitative-quantitative approach of the research. It has been applied to six communities of Spanish-speaking streamers on Twitch, with different audience levels, taking 3 streamings per streamer as case studies, broadcast from December 2021 to January 2022. The results were obtained using ethnographic observation and content analysis techniques. They suggest that boredom and unwanted loneliness are states that motivate the consumption of streaming content on Twitch. Their presence is more visible in small communities, and their nature differs depending on each community. Streamers should pay attention to their audience to relieve their boredom and unwanted loneliness, and to help detect possible maladaptive behaviors motivated by these states. [ABSTRACT FROM AUTHOR]

In the context of social struggles of the second decade of the 21st century, expressed and unleashed from the new communication technologies, the Ecuadorian National Strike in October 2019 is a case of interest to explore the uses of social networks by the mobilized citizen and indigenous movements. The purpose of this research is to analyze the forms of digital production and distribution of the images of three Ecuadorian groups during the Ecuadorian National Strike: Wambra, digital community medium; Fluxus Foto, a collective of photojournalists, and Primera Línea, an online curatorial work. In the present investigation, three stages can be identified. In the first stage, a first corpus was determined with the main activist strategies of visual creation and communication developed during the National Strike of Ecuador. In the second stage, three activist image concepts were configured that allude to temporal praxis and that were applied to the analysis of three active digital activist collectives during the strike: the image-simultaneity, the image-continuity and the image-memory. Finally, in the third and final stage, four categorical modalities were established that were useful to analyze each of the previous concepts of activist digital image: Collective enunciation; Plurimediality, Structural openness and Connectivity. These concepts have given us two fundamental conclusions: a) We have been able to demonstrate how time provides a greater ability to choose and work with images; b) The closer the image is to the present of its production, the greater number of visits and reactions. [ABSTRACT FROM AUTHOR]

O presente estudo teve por finalidade estudar as possibilidades de democratização do turismo através da plataforma Worldpackers, uma plataforma digital que facilita a realização de viagens, levando em conta três formas de voluntariado e tendo como ênfase a troca de habilidades por hospedagem. Como abordagem teórica, o trabalho aproxima os campos do turismo (Netto, 2010; Goeldner, 2002) em seus aspectos sociais, culturais e econômicos, e da comunicação Corrêa (2005), o cenário digital e a emergência de dispositivos como as plataformas de viagens/turismo, e fundamenta-se ainda em perspectivas de estudo da democracia (Habermas 1995; Santos, 2002). O percurso metodológico estruturou-se a partir de pesquisa exploratória Gil (2008), pesquisa bibliográfica Marconi e Lakatos (2003), o estudo de caso com caráter qualitativo Robert Yin (2001), tendo como objeto a plataforma digital Worldpackers, como recorte, a atuação desta organização no Brasil e foco analítico na atuação da plataforma, isto é, a comunicação e estratégias utilizadas com os diversos públicos, visando entender como possibilitam o acesso ao turismo. Para a coleta de dados realizou-se entrevista com um dos fundadores da Worldpackers, bem como aplicou-se um questionário direcionado aos viajantes que já utilizam a plataforma. Como resultados, observa-se a relação entre o surgimento destas plataformas e a busca pelo turismo de experiência, o potencial de outras iniciativas no cenário digital que possibilitam um maior acesso às viagens e, consequentemente, uma possível democratização na prática turística.

Apesar dos inegáveis benefícios que a comunicação digital nos trouxe, o presente artigo tem por foco discutir sobre o entendimento das redes sociais como a nova ágora, problematizando a compreensão dessas redes como sinônimo perfeito de domínio público. Ao longo do texto, abordamos alguns códigos de comportamento urbano que foram se conformando nos últimos séculos e, posteriormente, como a internet e as redes sociais surgem dentro desse contexto (por vezes reforçando alguns códigos, por vezes inventando novos). Entende-se, neste artigo, que a própria estrutura e o modo como as redes sociais são desenhadas atualmente podem servir como reforço às polarizações que vivemos em nosso tempo, influenciando o conteúdo a que temos acesso, o modo como entendemos o que é dito e, consequentemente, o modo como enxergamos aquele que teima em permanecer outro. Juntamente com essa discussão, trazemos a relevância do espaço público neste debate, além da necessidade de se permanecer em contato com aquilo que é outro e estranho, procurando sempre uma permeabilidade entre as diferenças.

Copyright of Esferas is the property of Esferas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Esferas is the property of Esferas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Neste artigo apresentamos os resultados de uma pesquisa realizada com homens transgêneros usuários do Facebook na qual nos interessamos em pensar como as dimensões tecnopolíticas das plataformas de redes sociais atravessam suas produções de nesses espaços, na perspectiva do gênero. Por meio de entrevistas, procuramos, portanto, estabelecer usos e estratégias ligadas aos aspectos sociotécnicos dessa e de outras plataformas evidenciando diferenças e similaridades. O que os resultados sugerem é que o próprio fato de usarem as distintas plataformas de modos diferenciados caracteriza uma estratégia para ter alguma gerencia de sua privacidade nos espaços on-line.

Este artigo tem o objetivo de mapear as etnias brasileiras conectadas a Internet e observar as práticas comunicacionais net-ativistas indígenas, durante a pandemia da Covid-19, como forma de resistência e enfrentamento aos processos cosmofágicos a partir da análise de três perfis do Instagram: @midiaindiaoficial, @apiboficial e @visibilidadeindigena. A partir das análises, foi possível perceber como as comunicações dos perfis são fortemente marcadas por 1) conscientização e denúncia de violações dos direitos indígenas; 2) divulgação de conquistas e eventos e 3) articulação de mobilizações, ocupações e intervenções organizadas. Além disso, percebe-se que a rede do Instagram passa a ser habitada pelos povos indígenas como um ecossistema de luta e resistência.

O artigo reflete sobre o papel e a contribuição da comunicação para repensar a dinâmica da saúde e do bem viver de comunidades e movimentos sociais em situação de vulnerabilidade, participantes da pesquisa “Boas Práticas de Enfrentamento à COVID-19 em Comunidades e Territórios do Rio Grande do Norte, Paraíba e Ceará” (CNPq, início: agosto/2020). Estruturada na articulação da antropologia descolonizadora com a saúde coletiva, a pesquisa adota a metodologia aberta e a netnografia no diálogo com lideranças. Revelam-se tensões, discussões éticas, estratégias de fortalecimento coletivo e atenção à permanente busca pelo acesso e promoção aos direitos humanos.

How to analyze online communication and political mobilization, especially when they combine human and technical elements and modes of operation as diverse as algorithmic structure and meaning? This article comments on some contributions that Simondonian philosophy can bring to the question, proposing to look at the processes that occur in digital environments with notions such as individuation and information. Thus, it seeks to question how digital communication produces realities and argues that it cannot be completely conditioned, as it is the result of relationships between humans, machines and the environment. [ABSTRACT FROM AUTHOR]

Copyright of Esferas is the property of Esferas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Comunicação Midiática is the property of Universidade Estadual Paulista, Faculdade de Arquitetura, Artes e Comunicacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Comunicação Midiática is the property of Universidade Estadual Paulista, Faculdade de Arquitetura, Artes e Comunicacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Mouseion (19817207) is the property of Editora Unilasalle and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The pandemic went viral on all our devices. The processes of digitization of life and culture accelerated in the last two years as a result of the health contingency derived from Covid-19, so much so that there are those who affirm that we made a quantum leap towards the post-digital era and the Fourth Industrial Revolution faster than what we had planned, thereby consolidating the second era of computers and the empire of screens. This text offers some reflections on the impact of Covid-19 on hypermediatization processes and its anthropological implications. [ABSTRACT FROM AUTHOR]

Copyright of Revista Colombiana de Educación is the property of Universidad Pedaggica Nacional and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article deals with the process of forming indigenous sociotechnical networks in Brazil based on the analysis of three experiences: the Network of Peoples of the Forest, the Network of Indigenous Memory and Social Museology and the Network of CineFlecha. Through a qualitative research of a theoretical nature, the informative architectures of these three networks were investigated, analyzing their hypertextual specificities, in which, in addition to an intense communicative performance, their cosmopolitical and ecological qualities were verified. The observation and study of these networks express a particular type of interaction that goes beyond the technical and social dimension, encompassing the ecological, environmental and cosmological spheres. [ABSTRACT FROM AUTHOR]

This experience report, based on an autonetnography, i problematized my perception of algorithmic mediation in social networks and their data scanning and surveillance processes, both in terms of monetization and content production. It is important to observe the impacts of a new data capitalism that emerges from digital platform companies and its impacts on societies, bodies, subjectivities and consumption practices [ABSTRACT FROM AUTHOR]

This reflective article frames the relationship of the construction of subjectivity of the political-politics from and for interactive digital communication. The world of social networks has been recreating new ways of relating, communicating, sharing and creating content, knowledge, communities, spaces and timelessness of interaction between users and the world, which has led the subjects to expand their ways of thinking, feeling and doing. The intention of this exercise is to outline the construction of the subjectivity of the political-politics based on the use of social networks and the need to think about the meaning and the role of education in a world characterized by singularity, multiplicity, the mutant, the hybrid, the difference and the common, and micropolitics, among other aspects that make up the life and construction of the individual, the acquisition of ideas and the exercise of power. [ABSTRACT FROM AUTHOR]

This article presents an approach to the production of Brazilian audiovisual events. Its research object is cultural projects based in Minas Gerais and carried out in 2020, coinciding with the first year of the Covi-19 world pandemic. This is a quantitative and qualitative research with the objective of understanding the perception of audiovisual event producers on the need to adapt the programming totally to the digital environment. The main data collection technique used was the availability of a virtual form, containing open and closed questions. The questionnaire was sent online to the 11 audiovisual events that comprised the sample of this study. The analysis was based on responses from seven of the eleven cultural projects selected for the sample. The findings can be related to three fronts: (1) challenges of adapting all the programming idealized for the face-to-face format and offered in the virtual modality; (2) remote access gains from new audiences; (3) trend towards future editions in a hybrid format. [ABSTRACT FROM AUTHOR]

Copyright of ECCOM: Educação, Cultura e Comunicação is the property of ECCOM: Educacao, Cultura e Comunicacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Este artigo trata dos processos de comunicação digital e de dataficação (ou datificação) da vida observando como a noção de tempo é tratada pela emergente economia baseada em dados. O objetivo é desenvolver uma análise conceitual e teórica sobre este problema, buscando contribuir para uma melhor compreensão acerca dos mecanismos de seu funcionamento. O estudo propõe três principais eixos analíticos que estão no coração da indústria de dados e que envolvem a chamada racionalização do tempo: (a) a dataficação do tempo como commodity: (b) a positivação do tempo como mercadoria e; (b) a projeção do tempo como bem-de-capital. A partir de uma abordagem descritiva e analítica, o estudo buscou evidenciar as principais características destas dimensões situando-as como fenômenos concretos e estruturantes que tendem hoje a se expandir em todas as direções da atividade humana como vetores típicos dos novos movimentos econômicos deste século.

O formato dos aplicativos literários possibilitou o desenvolvimento de um novo tipo de literatura digital que ganhou especial prominência na produção voltada à infância. Esse artigo visa discutir a leitura digital na primeira infância a partir da análise empírica de eventos de letramentos envolvendo crianças lendo aplicativos com seus pais, na Inglaterra. Num estudo qualitativo, a leitura compartilhada foi observada e analisada segundo referenciais teóricos e metodológicos da semiótica social multimodal, em diálogo com discussões teóricas interdisciplinares ao redor dos conceitos de embodiment, afeto e agência. Tanto as respostas leitoras como as características textuais da literatura em formato aplicativo foram levadas em conta na análise das transações de sentido ocorridas entre criança, mãe/pai e texto literário. O estudo aponta três perspectivas centrais da leitura de aplicativos literários na infância: (1) a corporeidade (embodiment) – o corpo do leitor tem papel essencial na construção de sentido e na experiência fenomenológica da leitura digital; (2) afetividade – o leitor troca, dentro do mundo ficcional que habita temporariamente, intensidades e emoções com elementos ficcionais, como as personagens, e com seus pais; (3) agência – o leitor tem agência para negociar sua participação e construção de significado, a despeito das limitações de design e também por meio de sua performance leitora e da subversão.

Esse trabalho propõe-se refletir sobre as consequências que a vontade de informação plena acarreta aos imaginários através da digitalização das comunicações sociais. A potencialidade interativa das redes sociais traria uma virtual fragmentação do poder, subvertendo-se ordens secularmente estabelecidas. O ideal democrático da transparência teria um aliado na facilidade técnica do acesso a bancos de modo a se concretizar o direito à informação pública. Num mundo em que as sombras parecem ter sido eliminadas, nossa atenção crítica é solicitada a examinar as questões do imaginário, do mistério e do segredo face à circulação das informações nas comunicações digitais durante as eleições presidências brasileiras em 2018. Para tanto, parte-se da heurística afiliada à Teoria Geral do Imaginário (DURAND) e utiliza-se a metodologia filosófica (FOLSCHEID & WUNENBURGER), buscando os paradoxos da problemática, trabalhando com a oposição entre as doutrinas e explorando os sentidos diferentes no interior de uma mesma noção. Conclui-se que as práticas comunicacionais no contexto das eleições brasileiras em 2018 apresentam traços de sobrevivência do mito às custas de um processo degenerativo em que se transpõem para o tempo histórico características como a ruptura com a duração, o totemismo e o milenarismo. A comunicação interpessoal contradiz a alegada iluminação da disponibilidade universal de informações na internet, constituindo zonas de sombra protetivas nas quais ideias que normalmente sofreriam imediata oposição crescem e se fortalecem antes de se institucionalizarem.

Esta pesquisa busca reconhecer as perspectivas e desafios informacionais em tempos de pandemia da Covid-19. Como procedimento metodológico foi aplicado um questionário não estruturado direcionado por e-mails e WhatsApp™ aos bibliotecários escolares do município de Vila Velha, localizado no estado do Espírito Santo. Os respondentes apontam inovações no cenário digital e sinalizam que as novas tecnologias permitem acontecer e avançar a integração social - o cerne da questão envolve transformações e provocações para o ‘adaptar’ profissional. Ressalta-se ainda a importância das organizações capacitar seus colaboradores e, se percebe, que a internet, se bem conduzida, traz benefícios para toda a comunidade interna e externa

Este artigo apresenta um recorte de uma pesquisa de Mestrado desenvolvida em 2019, com alunos do curso de Administração, modalidade presencial, de um centro universitário privado do norte do Paraná. Tem por objetivo apresentar as interações e identificar a familiarização dos alunos com o uso das Tecnologias Digitais da Informação e Comunicação (TDICs), por meio de atividades híbridas de ensino com a plataforma virtual da Google, conhecida por Google Classroom®. Com o encaminhamento metodológico, procuramos apresentar uma das atividades aplicadas pela Sequência Didática desenvolvida à luz da metodologia de Ensino Híbrido, que viabiliza o uso das tecnologias digitais ao combinar os elementos do ensino virtual com o presencial. Como instrumento de coleta de dados, aplicamos questionários, com o intuito de identificar o perfil dos estudantes e as interações deles quanto ao uso das TDICs nas aulas. Nesse recorte, observamos que os participantes da pesquisa apresentaram destreza no uso do Google Classroom®, manifestando aprovação quanto à aplicabilidade desse recurso para fins didáticos. Os estudos apontam que, cada vez mais, as universidades vêm recebendo um número expressivo de jovens adeptos ao uso das tecnologias digitais, em geral, estudantes com facilidade no manuseio desses recursos, o que tem impactado no trabalho do professor, uma vez que se faz necessário preparo e formação para lidar com tais desafios, que refletem, constantemente, na prática educacional.

O remix tem ocupado um papel de interlocução cultural importante quando o assunto é originalidade, autoria, assinatura, apropriação, inapropriação e desapropriação, pois entre samplings e deslocamentos contextuais de vozes e sonoridades, o resultado estético e/ou a mensagem comunicacional de um remix normalmente entra em processo de crise identitária. A quem pertence a criação original de um Remix? Quais os espaços de circulação do Remix? Quem é o receptor do Remix? O presente artigo é uma reflexão analítica em formato de entrevista com um dos mais importantes pensadores do Remix, Eduardo Navas, professor da Penn State College of Arts and Architecture, responsável pelas disciplinas de cultural analytics e humanidades digitais. Navas foi orientando de doutorado de Lev Manovich na Universidade da Califórnia e é autor de inúmeros livros e centenas de artigos sobre remix.

Este trabalho debruça-se sobre o planeamento estratégico de relações públicas em marcas digitais de referência, que estão sediadas em Barcelona. Esta é a cidade anfitriã da feira internacional de tecnologia “Mobile World Congress” e, ao mesmo tempo, está em quinto lugar na Europa, no que respeita ao número de startups existentes. A metodologia qualitativa com o recurso ao estudo de caso foi a estratégia de investigação utilizada, a qual privilegiou a triangulação na recolha de dados através da realização de entrevistas em profundidade e da análise documental. Foram estudadas três marcas sustentadas no ambiente digital, cuja atividade se desenvolve no meio online. Os resultados do estudo mostraram que o planeamento de relações públicas das marcas digitais analisadas é realizado em quatro etapas: a pesquisa, o planeamento, a implementação e a avaliação. As ações de relações públicas destas marcas estão integradas em estratégias de marketing e privilegiam ações de publicidade, de marketing de conteúdo e de marketing de influência, que combinam a criatividade e a análise a fim de se atingirem as metas de growth hacking. As estratégias destas marcas procuram atingir metas de comunicação a curto prazo e as técnicas utilizadas orientam-se por uma abordagem de gestão por objetivos.

This paper exemplifies the use of aggression as impoliteness in computermediated, or digital communication in Brazilian Portuguese, while looking into the performance of such linguistic actions in the context of a discussion about class discrimination. Specifically, it investigates the relationship between linguistic aggression as impoliteness, and identity as observed in a Facebook campaign page about a Brazilian university. The page under consideration was devised as an open platform to disseminate and call attention to examples of discriminatory behaviors experienced by students from peripheric communities attending an elite university in Rio de Janeiro. These students were at the center of a controversy, as they were supposedly brought to this institution through social programs promoted by the previous, leftist oriented governments. This paper examines the use of linguistic aggression as impoliteness, such as name calling and overt disagreement (LORENZO-DUS; BLITVICH; BOU-FRANCH, 2011), to communicate different opinions about, or argue against, the perceived instances of discrimination supplied by the students in the campaign and subsequently discussed by the participants in their posts. These impoliteness strategies ratify identities in the context of the discussion, marking in and outside group members, as the participants 1) align against, or 2) justify, the described behaviors. [ABSTRACT FROM AUTHOR]

This empirically and analytically oriented study seeks to review the intersection between women, literature, feminism, and the Internet to explore the organizations that are already contributing to it in Latin America, and analyze the practices developed and the use of cybernetic tools, especially in communication, to challenge and dismantle the dominant masculine discourse in literature. In Latin America, we see that digital activism is still in the process of setting up a significant scenario to build networks and transform cultural structures that ignore the literary experiences of women in both writing and reading. Likewise, we conclude that these types of initiatives have enormous potential to question and destroy the structures of inequality, although they need to hone their strategies. [ABSTRACT FROM AUTHOR]

The digital transformation has evolved the ways of doing politics and the social networks have become spaces of public debate and campaign scenarios. In this comparative research of mixed approach, the monitoring tools Fanpage Karma and Twittonomy are used. In addition, the technique of data mining and the tools Crimson Hexagon and Sysomos are used for data extraction. The objective is to determine what use is made of the potential of these platforms (Twitter and Facebook) by the sectional/territorial, Ecuadorian and Spanish political leaders who have the greatest number of followers on these social networks. Four cases from Ecuador and four from Spain were selected for the research. The publications studied correspond to the collection of one month in 2019, a total of 5,119 messages, of which 1,099 were from Facebook and 4,020 from Twitter. Among the results, it can be seen that Ecuadorian politicians are more active than Spanish ones, it is also evident that a large part of the publications are multimedia elements (image and video) and that Twitter is an eminently political platform. It was also observed that there is no difference in the use of the tool according to gender and that the hashtags used by politicians respond mostly to their campaign slogans. [ABSTRACT FROM AUTHOR]

Being aware of the importance of improving the living conditions of the community throughout the development of healthy habits, Argentinian non-profit health organizations face the challenge of being sustainable in a context of high inflation and an income that is limited to the salary contributions of their members, in order to optimize the demands of their services. Within the framework of Corporate Social Responsibility (CSR), the actions that favor health care are in a prominent place as they develop members' awareness of individual and collective responsible behaviors. Faced with this background, the purpose of this study is to analyze the factors influencing the dissemination of the social dimension of CSR in non-profit organizations providing or financing health services in the city of Mar del Plata, Argentina, as an instrument for developing strategies that are aimed at promoting health in the community. A quantitative research was carried out on the publication of content in digital media through a categorical regression model, which made it possible to distinguish the relevance of organizational attributes versus technological attributes, linking the promotion of healthy practices with the nature of these entities. [ABSTRACT FROM AUTHOR]

Hybrid Threats is a concept that has entered to many states official documents and security strategies. Both the EU and NATO have taken serious measures to counter hybrid threats related activity. This special issue on digital communication and hybrid threats aims to advance our understanding of how hybrid threat actors use and can potentially exploit the information environment for targeting our democratic societies and decision-making processes at different levels for different purposes. Information and communication technologies have brought remarkable advances in the ways we obtain information and build awareness on the world and its events and interact with the others, but at the same time, these developments create opportunities for conducting information and influence operations with a hostile intent at an unprecedented scales. Political warfare, active measures, and communication-led covert actions operations are not new, and propaganda has been used throughout the history in conflict and war like situations. However, today our digital communication environment and the communication tools that we employ for legitimate purposes are also being employed by hostile authoritarian actors and/or their proxies at a scale that has interfered in our democratic processes like elections, to erode trust in our institutions, polarize and divide our societies in unhealthy ways and sow animosities between states and international partner countries. Since human beings make decisions based on their representations about the world and the information available through interpersonal symbolic interactions and through the different media, information can be deliberately utilized for a malign activity to produce cognitive, affective and behavioural effects. [ABSTRACT FROM AUTHOR]

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This research analyzes the use of Information and Communication Technologies (ICT) in teachers and students of six careers in the humanities area at the Autonomous University of Chihuahua (UACH), Mexico. The main objective was to establish a user profile, taking into account: time spent connected to the internet, topics addressed during these sessions, browsers, search engines and databases used, and the form and type of people with whom the user communicates. The analyzed sample constitutes a niche, in which all respondents have constant contact with ICTs and even though there is a significant gap in the sociodemographic variables of students and teachers, it was detected that these digital differences between both groups are small. The information collected encourages reflection on what are the challenges to give ICT a use that allows to obtain its maximum benefit in order to increase the productivity of students and teachers. [ABSTRACT FROM AUTHOR]

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The increase in the use of the internet and its tools contributed to the development of communication in organizations, leading Public Relations companies in general, and those dedicated to press relations in particular, to follow this process. The present work addresses this theme focusing its attention on the impact that the internet and digital communication had on Public Relation companies. In particular, this study aims to: understand the impact of the evolution of the internet on the work and functioning of press relations companies; understand how press relations companies are adapting to the changes caused by the internet; understand how these changes have consequences on the type of professional profile sought by press relations companies. A qualitative approach was used, with the administration of a questionnaire with open questions. The sample as composed of three profiles of professionals involved in this phenomenon: professionals from press relations agencies, professionals from companies that are clients of those agencies and a third group formed by specialists in the area of communication. Thus, it was intended to obtain a complementary and comprehensive perspective of this phenomenon. The questionnaire was sent by e-mail making it possible to interview individuals who were in different regions without involving the movement of researchers. As main conclusions it was verified that a considerable part of the participants considered that the development of the online communication brought about a change of old paradigms in which old tools are gradually being abandoned, giving way to new ways of doing. In general, there is an increase in the use of digital channels, implying the adoption of new tools and knowledge. This market reality confirms the perspective found in the literature, in which it is argued that the growth of online communication has led to an evolution in the Public Relations sector, leading professionals to adapt to this new reality by incorporating digital into their practices. The digital age has made possible new forms of segmentation and communication through interaction on social networks, allowing to communicate with audiences in a more targeted and fast way. This evolution fits into the concept of PR 2.0 present in the literature showing a new way of applying PR to communication between companies and audiences. In contrast to the one-way transmission of information that was typical of the mass media, social networks allow two-way and interactive communication. The communication advisory companies must then adapt the communication to the new digital channels, gradually completing a migration to online. As a reaction to these changes, professionals are aware of the need to adapt to the new reality. In this context, most respondents recognized, in many cases, effective implementation of digital communication. This data is in line with other studies carried out with PR professionals who believe that technological innovations will be a significant factor of change in the sector. In this development of new skills and the acquisition of multidisciplinary knowledge, communication professionals inevitably should have a solid education. To this end, universities have an essential role in teaching Public Relations by training professionals who are up-to-date and prepared for market developments. [ABSTRACT FROM AUTHOR]