AUTONETNOGRAFIA E COLONIALISMO DE DADOS: UMA TENTATIVA DE APROXIMAÇÃO ENTRE ALGORITMOS, SUBJETIVIDADE E PRÁTICAS DE CONSUMO EM REDE.

This experience report, based on an autonetnography, i problematized my perception of algorithmic mediation in social networks and their data scanning and surveillance processes, both in terms of monetization and content production. It is important to observe the impacts of a new data capitalism that emerges from digital platform companies and its impacts on societies, bodies, subjectivities and consumption practices [ABSTRACT FROM AUTHOR]