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Verbal Irony in the Czech Discourse and its Perception Mgr. Dominika Rýparová Abstract This thesis sets the verbal irony into a broader context of human communication and supports the tendency to understand the irony as a communication strategy - not only as a speech figure or a tool to make our way of speaking more attractive. The aim of this work is to remind that irony is an integral part of our everyday communication, and a prerequisite for its use and understanding is built on the particular language experience. The experiment was examining the function of the four forms of irony, which differed in the degree of engaged humour or, conversely, expressed criticism. During the research one was able to get answers from a total of 3,167 respondents. Their analysis revealed that the major motivation for use of the selected types of irony is the humour, but the more humorous the statement is, the more the speaker takes a risk of not being completely understood, because he/she plays with reality too much. Further the results showed that the perception of irony-related emotions is influenced by our age. Younger people are more sensitive to the humorous points of irony, while the older are more tolerant of its critical part. The evaluation of irony is also affected by the communication role of the respondent...

v anglickém jazyce The diploma thesis Syntax of the Czech Translation of J. R. R. Tolkien's Work is based on a comparative linguistic study concentrated on the Czech and English nonfinite verb forms and the possibilities of their usage. The thesis is founded on the analysis of selected grammatical features in John Ronald Reuel Tolkien's Silmarillion and The Hobbit, and their translations by Stanislava Pošustová and František Vrba. The examples of non-finite verb forms working as different sentence elements are preceded by a short theoretical introduction which is supposed to provide a background for the comparison of their usage. Similar examples are organized and analysed together. Within a single chapter the samples were sequenced according to the frequency in usage of the type of their translation. Apart from comparing the original with its translation it is also possible to see the differences between concrete realisations of one grammatical feature in English, and to take into account the differences between the work of the two translators. Key words Translation, infinitive, gerund, participle, syntax, Czech, English, Silmarillion, The Hobbit, Tolkien

This dissertation primarily describes the origin and development of slang, further it examines the issue of sociolinguistics, it is also concerned in the field of social background of students of primary and secondary schools with regards to slang terminology of these, and it assesses this relationship afterwards. At first, the dissertation acquaints with the development of language as such, consequently discusses standard and non-standard language, and informal language into which argot, professional language and above mentioned slang can be included. Based on this point of view, the piece of work concerns the concept of slang in Czech literature as well as in foreign literature, the constitutive features of slang, the most traditional methods of formatting slang expressions, and it mentions the issue of social dialectology. Besides, the thesis is focused on sociolinguistics' branches, especially it treats sociolinguistics as a science not quite definable. It offers several points of view on the issue of sociolinguistics, it defines the relationship between sociolinguistics and language from the variational linguistics' point of view, introduces the most common sociolinguistic methods and is devoted to theories of Basil Bernstein as well, that inspired it greatly. Based on these points of view the...

The Diploma Thesis called Linguistic Characteristics of Current Production of Cookbooks consists of a theoretical knowledge and a practical analysis. The former deals with basic definitions and brief evolution of the history of Czech cookbooks which introduces the most important authors and publications. Furthermore, this part overviews individual parts of recipes and their diachronic changes. The end of the theoretical section is dedicated to important figures of speech described by the individual linguistic structures (stylistics, syntax, lexicology, morphology). The latter comprises the compilation of two cookbooks published after 1989 - Domácí kuchařka (translation: House Cookbook) and Deník Dity P. (Dita P.'s Diary). The works have been thoroughly chosen to point out the differences in both linguistic and non-linguistic structures. The Thesis tries to prove that, even though cook recipes have very pronounced features that distinguish them from other literary genres, they can also differ significantly from each other. This section includes illustrative pictures for further concretization.

This rigorous paper deals with analysis of language and communication competence in written messages created in 2014. The analyzed sample comes from students attending grammar school, grammar school for 11-19 year old students, secondary technical school and secondary vocational school extension study. The theoretical part defines the communication and language competences, as well as the principles of their acquiring in the structure of communicative strategies during secondary education. This paper's further aim is to deal with the writing part of the leaving examination criteria and assessment. The second part introduces comparative analysis of authentic texts aimed at the level of those two competences mentioned above and at objectivity of the writing assessments made by teachers at particular schools. Samples of analysed texts, specialized literature quotations, diagrams, charts and an appendix are part of this work. The certificate from the Czech language writing evaluator and a point scale for writing assessments are enclosed, too. Key words Communication competence Language competence Communication education State leaving exam Written message Stylistic writing assessment

The diploma thesis is focusing on sociolect, specifically on a sociolect of primary school students. The objective of this thesis is to define the term sociolect and sociolect of students, to describe its origin and functioning. This will be verified by factual research. The theorethical part of this study is based on defining the term sociolect and related terms such as standard and non-standard use of the Czech language. This thesis works with specialised literature which is related to sociolect, describes methods of creation of slang expressions and deals with the sociological view on this issue. It also includes descriptions of sociolect of students, its linguistic variations, features, and cathegorizations of expressions. Part of this study is based on questionnaire research, which is supposed to confirm or disprove the premises related to sociolect of students of primary school and a short dictionary, which includes various slang expressions of students in the primary school. KEYWORDS Sociolect, Sociolect of students, primary school aged child, student of primary school, slang, argot, non-standard use of the Czech language.

of thesis children's knowledges of words accociated with Christmas The thesis is concerned with Christmas traditions, particularly from the point of view of children. The thesis presents the evolution of Christmas celebrations, some of the traditions, and it also compares certain Christmas songs and carols, and thus demonstrates the evolution of Christmas related vocabulary. Furthermore, the thesis also presents a brief overview of the evolution of children's vocabulary. In the practical part, the thesis attempts to answer the question of which Christmas related words children aged 9 - 12 years are familiar with. For the purpose of this practical research, the author of the thesis created a questionnaire containing 10 specific Christmas related words that children were asked to explain. The research results show that children seem to have a relatively good passive knowledge of commonly used words associated with Christmas, but in many cases they find it difficult to actively demonstrate this knowledge, i.e. to define, explain those words. In general, the girls describe the meaning of words better than boys. Children attending religious schools have apparently greater knowledge of words associated with religious meaning of Christmas than children from state schools. Comparison of age do not show...

My bachelor thesis deals with Intertextuality in the genre of newspaper commentary. The theoretical part describes the concept of Intertextuality in various Czech language guides and its interpretation. Further I clarify the genre of analytical style of journalism - the commentary - its basic features and distinctive position in journalistic style. Material for the practical part I excerpted from the daily press in its electronic form, in the period from August 2012 to March 2014. Specifically, I focused on the daily Mladá fronta Dnes and Lidové noviny. An analysis of the material revealed that the authors of very frequent use of intertextuality apply their general knowledge, give this genre a strong distinctive character, expressing a subjective evaluation and gaining the attention of the recipient. Intertextual links in comments across all topics usually appear already in the headline of comments. The most common forms are allusions, quotations or paraphrases. Serves as a source pretext original literary, film, music, as well as sayings and proverbs or biblical references.

The thesis' topics are a reliefisation (literally rising from) and a parenthesis in contemporary written published Czech. Both of these lingusitic phenomena represent the instruments of the text hierarchisation, that means a magnitude of importance, so that an author may present selected informations in the way of emphasization, notification, or, conversely, as less significant completion, addition of the main message. By collected readings analysis, the thesis' purpose is to plot the incidences of reliefisation and parentesis in current published texts; the syntactic aspect comprises the clasification of individual varieties of presented phenomena, and the identification of the motives of their utilization. The theoretical section yields the synthesis of findings about that phenomena, and, in the case of parenthesis, it also brings intrinsic criteria for the definitions of terms - necessary approach due to interpersonal differencies in linguists' conceptions of the topics. The practical section provides detailed classification of syntactic text-included (reliefisied) and text-excluded (parenthetic) phrases. Keywords: reliefisation, parenthesis, journalistic style

In the center of interest of this dissertation called The Pragmalinguistic analysis of Czech and French commentary lies in the qualitative methodological approach to a specific media communication form - a printed commentary. The dissertation has several objectives: firstly, it describes the methodological tools used in the francophone analysis of discourse which are consequently used to construct the author's own system as a basis for the analysis. The author has chosen the tools which create language subjectivity and manifestation of the author in the text which are in francophone areas traditionally called as a complex of "énonciation": discourse/history (É. Benveniste), "théorie des blocs sémantiques", polyphony and intertextuality, metaphors, modalisators, deictics, connectors. In the second part of the dissertation, the author uses the theoretical basis built in the first part and applies it to create her own analysis, comparison and final evaluation of two journalistic texts - one from Le Monde and the other one from Hospodářské noviny. The detailed analysis of the texts brings very interesting findings about the different character and construction of the Czech and French commentaries and at the same time, about the different coverage of Czech and French presidency of the Council of the European...

This diploma thesis deals with the way to teach politeness in elementary schools. Based on the theoretical literature, in the first theoretical part on the background of the Czech language there are defined basic terms such as pragmalinguistics, politeness principle, politeness strategies, face etc. Considering the didactic character of this work, both verbal and nonverbal aspects of politeness are described in the relation to the teacher-student communication. The practical part of the thesis focuses on the analysis of how the aspects of politeness are taught in Czech language lessons and included in three contemporary textbook series. Other source studied is the analysis of the relevant survey among teachers. On the basis of the survey results there are made up some activities with presumably good influence on practicing examined aspects of politeness.

The thesis is focused on comics and mainly its lingustic aspect. The first part introduces comics as a cultural phenomenon and its various definitions from which the best possible is chosen. After that it deals with brief history of comics and its development from different geographic points of view. The attention is given to the language of comics and mainly to its specific, unique cooperation between words and images. In the second part analysis of two comic books, Anča a Pepík from 1990 and Na odstřel from 2014, from Lucie Lomová is realized. The results are compared with each other and conclusions are drawn. The common features of comics language are introduced on the bacground of the analyses.

Communication skill is one of the key competencies that pupils should achieve during the compulsory education. The subject of this work - teaching pragmatic aspects is closely related to communication competence. The thesis focuses on teaching of pragmatic aspects in primary schools. Based on the theoretical literature there are defined basic terms such as cooperative communication, politeness principle, manipulation, argumentation, nonverbal communication and assertiveness. In the practical part the thesis focuses on the analysis of textbooks - how are the pragmatic aspects included in the textbooks. Other part is concerned with the analysis of the survey in which several teachers were asked about how the pragmatic aspects of speech communication are taught and how well is this subject matter mastered by their pupils. The last section includes worksheets, in which the activities are designed to practice examined pragmatic aspects.

This diploma thesis deals with comprehension of newly borrowed anglicisms into the Czech language. As newly borrowed we considered those which are listed in the dictionaries of neologisms, or have not been included in them yet. The comprehension was tested at primary school pupils and students of lower secondary school. The theoretical part describes ways of enriching vocabulary, especially borrowing from foreign languages. The main research method used in the practical part was a survey. It took place in April 2014 among the pupils of the 6th and 9th classes at one of Prague's primary schools and in corresponding classes at Opava secondary school. The results were related to the sex and age of the respondents and also to the type of school they are attending. We observed increased number of successful responses in closed questions testing the passive comprehension of anglicisms than in the open-ended questions testing the active comprehension of anglicisms. Comparing responses by gender, girls reached higher percentage of successful answers or the successful answers of boys and girls were balanced. The most striking differences brought comparison of respondents by age. Older pupils reached on all issues significantly higher success rate than younger pupils. Differences were also observed in the...

The aim of this study was trace the general tendence in the produce of headlines in the tabloid and serious press and their internet versions. The basis for this work was a sample of twelve newspaper headlines that came out in January and February 2013. There were drawn following conclusions on the basis of stylistic and pragmatic analysis and comparison of these titles. Analyzed subtitles are different designs and used language tools. The tabloid media is trying to attract potential readers, especially graphic design titles, while serious media put more accent on the content of the title message. The tabloid headlines have characteristic color caps and overhang headling to other cell components. Headlines of serious media are printed in black and stands on the site separately. One of the differences between tabloid headlines and serious media is their length - tabloid usually decide for shortes ones than the serious media. Basis subtitles should form a neutral literary language, yet there are presented present colloquial expressions in the headlines of tabloids and media. Tabloid headlines include expressive sign unlike the serious media headlines. Statements in the headlines are assertive and have interrogative and directive use. The tabloid media uses interrogative function in headlins more than the...

Résumé This thesis under the title Linguistic Representation of National Stereotypes in Czech Media and the Application of Cognitive Aspects in Teaching Czech deals with which national stereotypes (about Romani, Vietnamese and Russians) are present in the samples selected from Czech media and how these stereotypes are linguistically represented. The paper is based on the presumption that despite the principle of political correctness present in most of the journalists' code of ethics, it is not possible to avoid some manifestations of shared fixed images of nationalities (called stereotypes) in media. Furthermore, we argue that the media image of the world is based on the Linguistic Image of the World. The theoretical basis of the cognitive linguistics, especially the Prototype/Stereotype Theory and categorization as the way of understanding and assorting the world, were the main methodological sources. There is a chapter on each analysed national group that depicts the means of its categorization and lists the particular categories that ensued from the analysis, as well as the stereotypes that were discovered in the surveyed sample. This thesis also deals with the application of aspects of cognitive linguistics in Czech language lessons (not only), as well as the possibilities of working with national...

This diploma thesis engage in the manipulation aimed at primary school children, especially manipulation of commercial and its effect on the child recipient. The theoretical part of thesis defines terms manipulation, media and advertisement, as well as media education in the current curriculum, in the general educational program and in the textbooks for 1st primary schools. The empirical part of thesis is divided into the methodical unit and experimental unit. The methodical unit describes the implemented project for advertisement and defense against media manipulation. Observations took place during the project, the results of this observation are described in the experimental unit. It is included questionnaire survey and its analysis. The last part of this thesis is concept of methodics, which outlines strategies to help prevent the possible manipulation.

Resumé This master thesis is focused on description and summary of information about Czech politics, geography, sport, culture and Czech character which may be met by foreigner in selected textbooks for foreigners. The goal is to determine whether and how these findings correspond to the research about Czech culture and differences between national cultures, done by some scientists. The aim is to provide information in which way are shown in selected textbooks topics as power distance, role of man an woman in society, how are in textbooks described people from the point of age, if there is taken shape of competitiveness or cooperation, how the Czech ethnics is described, view on own history, what is the image of foreigners in textbooks and how is presented Czech culture. Works wonders whether the manner and content of the information presented about Czech culture can be understood by a foreign ethnic group, which is currently living in the Czech Republic.

Communication is everyday basic interaction among people, which consists of two components, verbal and nonverbal. A prerequisite for successful communication is politeness, which is discussed in this thesis. This thesis focuses more-in-depth on one act of communication, greetings. Attention is paid on greetings in Czech and German language. The work is divided into two parts - theoretical and practical. The theoretical part deals with the pragmatics and communication. It defines the concepts of politeness (brief part is dedicated to its history, its functions and linguistic access to it), discourtesy and greeting. The practical part is focused on the questionnaires that have been used for data collection. Answers to questions are tabulated in percentage terms and in comparative text processing, which was the aim of my thesis. The result of the research is the conclusion that both languages express politeness in a very similar way. German greetings are more diverse and less formal thanks to the influence and acceptance of English words.

1 ABSTRACT The work deals with the analysis of verbal and nonverbal means of advertising messages in files promoting automobiles and banking products and services through printed brochures and company websites. Advertising texts use elements of journalistic, technical, administrative and artistic styles. Persuasive and attracting functions are dominant for them. These are of the verbal means represented primarily by imperatives, adjectives and adverbs in comparatives and superlatives, by a higher frequency of personal, possessive and totalizing pronouns. Lexically the functions of texts are supported primarily by vocabulary with positive expressivity and terminology of respective field. Enumerations, rhetorical questions, higher splitting of text and placing of persuading means into the rheme of the message are syntactically relevant. These features are also supported by repetition and combination of these means. Of the nonverbal means composition of individual elements within the advertising area, particularly the location of the product and company name, logo, slogan, ratio and layout of text and visual elements, play an important role. Above specified means and combinations thereof can be understood as a strategy of advertising message. Cognitive or affective strategies supported by an appeal to...

The diploma thesis deals with sociolect of mothers on babywebs, its objective was to analyze this sociolect. The research was mainly focused on the analysis of a lexical part of discussions of selected babywebs. In the theoretical part we tried to give a chronological overview of Czech linguists' theories about sociolects, the analyzed sociolect is specified on the background of these theories. At the beginning of the empirical part, the analyzed sociolect is characterized from the point of view of setting, group of users and their special activity, then the thematically sorted list of collected sociolectisms and word-formation processes are presented. The following chapter deals with the specifics of the analyzed sociolect which contain the theme of writing and speaking, expressivity, acronyms, shifts of grammatical categories and comparison with the medical sociolect. The empirical part also includes questionnaire research with the aim of discovering whether the selected expressions appear out of the internet as well or whether those expressions are fixed to the internet setting. The following part of the thesis is crucial, it is the dictionary part that contains alphabetically ordered expressions of the sociolect of mothers on babywebs including acronyms and deminutives that are semantically specified...

14. Summary This Bachelor Thesis focuses on the names of streets and squares of Prague 6. In the first few chapters, the author describes the history of street naming in general from 1770 until 2013. Furthermore, the work addresses the main reasons for renaming streets in Prague 6, which are mostly based on historical and/or social events and changes in the scope of Prague territory. The central part of this thesis contains the current list of streets and squares of Prague 6 accompanied by information about particular name changes occuring during the 20th and 21st century. The total of 662 streets and squares is arranged in alphabetical order according to their affiliation to various parts of the Prague 6 municipality. Additionally, streets are classified by naming motivation into several categories, which further discuss the origin of the names and their lexical form. The results showed that the street names of Prague 6 are mostly in nominative or genitive form and the most common motivation for their naming follows from the street location. The research carried out by the means of questionnaires shows that the most popular unofficial name used in Prague 6 is "Kulaťák" (replacing the official name Vítězné náměstí). Besides, the questionnaire revealed a few dozens of other popular colloquial street names....

The aim of my work is to analyze Czech language textbooks for foreigners in terms of inclusion and presentation of cultural studies. In the theoretical part I attempt to outline the development of Czech courses for foreigners and Czech as a foreign language, as well as summarize the current knowledge of area studies and explain their interconnectedness with the socio- cultural competence. In the second, practical part of my work, I focus on whether facts in various Czech language textbooks for foreigners are presented implicitly or explicitly, whether the facts presented in contrast with the culture are expected from the student and whether the facts in these textbooks are practiced and tested. In addition, I tried to capture the presence or absence of geographical information, historical information, information regarding cultural characteristics of the Czech and their lifestyle, information about English and its development, information regarding speech courtesy and behaviour, information regarding Czech literature, art, science, sports, Czech food, information regarding Czech politics and other possible facts. The analysis of each textbook is its assessment and the recommendation for teachers. In conclusion, I summarize all discovered knowledge regarding area studies in Czech language textbooks for...

In this diploma thesis the verbal persuasive devices typical of two new religious movements' texts (Jehovah's Witnesses and New Age) have been analysed, with regard to manipulation. Because of the interdisciplinary character of manipulation religion and sociological aspects in new religious movements section and logical, psychological and ethical aspects in manipulative argumentation section have been considered. It was found that the style of the analysed texts and its verbal persuasive devices differ from the field of religious communication only in few aspects from verbal persuasive devices of journalistic communication and that manipulative devices are partly acceptable with regard to the sources and methods involved in the texts, however, the field of quasiargumentation have been found outside acceptability.

The bachelor thesis deals with a lingvistic picture of the world of the particular somatisms, namely the components of the digestive system (stomach, bile, gall bladder, heartburn, intestine). The theoretical part covers the term cognition, cognitive science and, logically, cognitive linguistics. Furthermore, it includes the indispensable and key topics which have to be taken into account to understand the concept of the linguistic picture of the world, i.e. conceptualization, categorization, metaphor, anthropocentrism etc. The practical part is interested in the real occurence of the somatisms in various language contexts. In particular, their occurence in collocations, phraseology and idiomatic expressions. The analysis is based on the profile theory and its image schema. The lingustic backround is supplemented with the psychosomatic knowledge because it appears to be a helpful science branch while completing and considering the possible connection between the occurence of somatism in the language of the specific culture and extralinguistic reality.

The diploma thesis explores the four seasons from the view point of the linguistic picture of the world theory. The etholinguistic approach is applied in the thesis - attention is paid to the Czech-specific perception of reality especially focused on the weather and the changes of the nature in the course of the four seasons. Human perception of the change is based upon the senses - the sense of hearing, the sense of smell, and touch and the eyesight. Each season is unique. The seasons can be differentiated by their season specific stereotypes, season prototypes, and connotations. On the linguistic pictures of each season collocations are built, from which new lexical items originate, describing the season as such. Due to anthropocentrism we perceive individual astronomical and meteorological issues as personified items to which we ascribe human behaviour and human qualities. The motto of the thesis says: "I will not do the spring sowing next year. " The motto denotes the interaction of two conceptual schemata (the scheme of a cycle and the scheme of a journey) realizing the fact that the natural cycle corresponds in our mental representation with the phases of human life. The difference between the concepts is that man always reaches the terminal point of his journey unlike the nature constantly...

This work deals with speech of the tourist guide from the point of view of individual linguistics levels. This topic was chosen because the author of this work studied tourism at secondary school and she has personal experience with the job of tourist guide. Second reason is the fact that this topic has not been described in details yet. Beside the activity of tourist guide and his/her nonverbal communication, this work deals with his/her speech from the point of view of five linguistics levels - phonetic/phonological, morphological, lexical, syntactic and stylistic one. For their analysis four video-records were used. There is real speech of four tourist guides at castles on these videos. The result of this work is the formulation of specific features of speech of the tourist guide. There are several points added to these features. These points are about recommendation for each tourist guide and his/her right and effective speech.

The subject of this thesis is the in time variability of sport slang, namely from the environment of volleyball. In Západočeská vlastivěda devoted to language from 1992 I found a study by Marie Terčová focused on sport slang. Slang of sport shooting and volleyball are compared there. The study also includes a dictionary of volleyball slang from 1987 comprising about 444 entries. I decided to compare the vocabulary of 1987 and contemporary. It was necessary to gather the expressions used by contemporary speakers to contemporary dictionary and then compare the two of them. The initial hypotheses were a higher number of expressions in the older dictionary and also higher number of synonymy expressions, changes in the meanings of many of words. Next hypotheses were a higher concentration of borrowed words in the contemporary dictionary and the majority of transpositional mechanisms in the creation of expressions. The last hypothesis was, that the meaning of the expressions occurring in the older dictionary only, are unknown to contemporary speakers. The former four were discussed by the comparison, the last one by a questionnaire.

TITLE: Sports slang AUTHOR: Adéla Králová DEPARTMENT: Department of Czech language SUPERVISOR: PhDr. Olga Palkosková, Ph.D. ABSTRACT: Bachelor thesis is focused on sports slang, especially on football, table tennis and volleyball slang. The purpose of the thesis is introducing specifics sports slang and demonstrate on specific examples. The first part points out theoretical thesis about slang and its problems. Second part engage sports slang, especially his concrete specifics, including slangs features that are mention in the first part of thesis. Another part of the thesis includes evaluation of questionnaires and dictionaries of three selected sports. Supplement contains list of collected nicknames, chart of nickname types, the number of nicknames and questionnaire of sports slang. This thesis is based on methods of interview, observation, excerpt and questionnaires. KEY WORDS: Slang Sports slang Slang of football Slang of table tenis Slang of volleyball

The topic of the thesis is to monitor differences in communication between men and women. The theoretical part summarizes the information about communication in general and outlines the differences in communication between men and women. The empirical part is based on interview. We examine possible differences of verbal communication between men and women with university education. Following characteristics were examined: formality, expressions, vulgar, addressing, topics, and the role in communication and interruptions. The results provide information about relatively specific differences in verbal communication between men and women. It was found that men use significantly more technical terms, use more vulgar words, while women choose such expressions exeptionally. Men do not interrupt the other speaker, women interrupt in more than 50% cases.. The results confirm previously published findings on this topic.

in English This thesis is a language analysis of the following books: Sladká jak krev and Psí zima written by Petra Neomillnerová and Zlatý kříž and Beton, kosti a sny from Pavel Renčín. Biggest emphasis is placed on the use of the wordage. It throughly describes use of slang, prefessionalism and professional terminology from different enviroments. Further it deals with comparisons, expresions, less traditional word-stock procedures, stylistical peculiarities and other problematics. Examined language phenomenon is always clarified in each chapter. It's occurence and significance is documented with numerous quotations from the above mentioned books. Author's intentions is to demonstrate the richness of language in czech fantasy literature.

Taboo and noa in communication. Realization of linguistic taboos in the print media. This thesis deals with issues of the taboo and noa in language and communication. The core of this thesis is to identify the essential tabooed themes in contemporary society and ways of their linguistic realization in the print media. In the theoretical part of this thesis is the first explained substance of the terms such as taboo, noa, communication and linguistic taboos with regard to the interrelations between these terms. In the empirical part are then defined tabooed themes occurring in the concrete texts of the diary Mladá fronta DNES and Blesk and of the periodical Rytmus života and ways of their linguistic grasping. The thesis focuses above all on the manifestations of speech restrictions in the lexical plan of the language.

WHAT WILL BE HIS/HER NAME? MOTIVATION FOR NAMING OFFSPRING Abstract The thesis deals with given names in general and in particular with motivation of parents to choice of name. The first part summarizes theoretical resources and deals with the history of researching of antroponyms. The first part further concentrates on given names, their origin, their function, variation of repertory and trends in motivation of parents to choice of name. The thesis also includes the chapter about legal regulation of given names. There is mentioned also the previous research on given names written by Miloslava Knappová in 1970's. The practical part of the thesis is based on questionnaire research on motivation of parents to choice of name. The research was carried out in Central - Bohemia Region, Liberec Region and Prague Region from December 2010 to February 2011 and respondents were the parents of children born between years 2005 - 2010. The aim of the research was to ascertain current trends and motivation to choice of name, which reasons are the most frequent and which reasons decrease in historical comparison. The practical part then deals with the relation between motivation to choice of name on one hand and age, educational attainment and place of residence of parents on the other hand. The acquired information are...

The thesis entitled "Pragmatic and stylistic analysis of the horoscopes in periodicals" deals with the horoscopes from linguistic point of view; the greatest attention is paied to the pragmatic and stylistic aspects. The goal of the thesis is to identify the typical features of horoscopes on the basis of pragmatic and stylistic analysis. The research material comprises of 1752 astrological predictions taken from sixteen different periodicals. The author and the recipient of horoscope are characterized in each chapter and selected attributes of the target group are studied in each chapter as well - age, gender, social roles and status. It is dealt with the intention of horoscopes; its impact on recipient and strategies used by authors of horoscopes are analyzed too. The thesis presents the way vocabulary and other language tools are used in horoscopes to communicate intention of their authors. The analysis also deals with themes of horoscopes.

The Bachelor Thesis "TV Programme as Communication. An Informative Value and Manipulative Strategy." is focused on analysis of the informative value and usage of manipulative means in TV programme. The main source for my thesis was the collected material of thirty pieces of the magazine called Magazín DNES since 2008 to 2010. The aim of the thesis was to check the appearance of TV programme and used methods influencing the preferences of recipients.