Jazyková analýza komunikátů vybraných nových náboženských hnutí (se zaměřením na manipulaci)

In this diploma thesis the verbal persuasive devices typical of two new religious movements' texts (Jehovah's Witnesses and New Age) have been analysed, with regard to manipulation. Because of the interdisciplinary character of manipulation religion and sociological aspects in new religious movements section and logical, psychological and ethical aspects in manipulative argumentation section have been considered. It was found that the style of the analysed texts and its verbal persuasive devices differ from the field of religious communication only in few aspects from verbal persuasive devices of journalistic communication and that manipulative devices are partly acceptable with regard to the sources and methods involved in the texts, however, the field of quasiargumentation have been found outside acceptability.