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The article reports on the DramFest which was held in Christchurch, New Zealand, in late February 2007. This event was organized by Michael Fraser Milne, a local whisky importer and retailer who owns Whisky Galore. It was attended by industry people such as expert and author Charles MacLean; Fred Laing from Douglas Laing and Co. Ltd.; and Alex Bruce, sales and marketing director of Adelphi.

The article traces the historical roots of bourbon making in Gardiner, New York. Prior to Prohibition, Hudson Valley whiskey, bourbon and rye were part of the local landscape. Huckleberry pickers in Gardiner would often spend most of their hard-earned money on tea, a euphemism in the 19th century for bourbon and whiskey. As the temperance movement gained momentum, local taverns and distilleries felt increasing public pressure to close and Prohibition finally shuttered them all.

The article comments on "The Android" and "Keep Walking" advertising campaigns for Johnnie Walker Scotch whisky created by the advertising firm Bartle Bogle Hegarty. The android, who laments about the human qualities he is missing out on, was created by MJZ Director Dante Ariola and the visual effects team at The Mill.

This article presents the profile of the company Edrington Group. Edrington is a major private group in the Scotch whisky industry. The Famous Grouse is the company's best-known whisky. Others include the Macallan and Highland Park and the lesser known the Glenrothes vintage malt, Glenturret and Tamdhu. Investment has been the cornerstone of Edrington, with around £20m being spent over the past few years to improve productivity and efficiency. Edrington operates four matt whisky distilleries in the Scottish towns of Rothes, Easter Elchies, Archiestown and Crieff, plus North British Distillery in Edinburgh, which it runs with joint-owner Diageo. It also has a warehouse and bottling facility in Glasgow, Scotland.

Reports on how Glenfiddich's whiskey distillery was able to save on energy consumption by installing an ultrasonic level measurement and water distribution system from Siemens Process Instruments. Details of how the "wash" at the distillery is created; Capabilities of Siemens' EnviroRanger ERS500 system; Benefits gained from the installation of the Siemens equipment.

Presents an interview with Paul Robinson, director of purchasing and material supply at Edrington Group, about buying in the whiskey sector in Great Britain. Highlights of career; Philosophy of mutual trust with suppliers; Educational background; Contribution to the success of the company.

Relates the marketing history of the Jack Daniel's whiskey, with reference to a Jack Daniel biography written by Peter Krass. Reputation of Daniel in the field of distillery; Remarks from Krass on the Jack Daniel's Old No. 7 label; Marketing rivalry with Johnny Walker Black Label scotch.

Reports on the plan of whiskey company Jack Daniel's for its 2005 marketing promotions in the U.S. Information on its Studio No. 7 marketing concept; Tour of the distillery in Lynchburg, Virginia; Radio advertisements for events and site of concerts sponsored by Jack Daniel's.

The article reports that Linklaters has scored its first instruction from whisky-maker Glenmorangie PLC after the firm was drafted in to advise on its sale to French luxury goods group Louis Vuitton Moet-Hennessy (LVMH). LVMH will fund the deal through its cash reserves. Glenmorangie's regular corporate adviser is Scottish firm Semple Fraser. It is understood that Linklaters did not have to compete for the work. Edinburgh-based Macdonald family owns the bulk of the B shares. LVMH was named as the recommended purchaser after offering pound 17-17 for each A share and pound 24.12 for each B share in the whisky distiller.

Reports on the sale of Great Britain-based family-owned Scotch whisky distiller Glenmorangie to France-based luxury goods manufacturer Louis Vuitton Moet Hennessey. Worth of the deal; Terms of the agreement; Significance of the deal to both companies.

Reports on the launch of the Glenrothes Speyside Malt Scotch Whisky in Vintage 1992, Vintage 1984 and Vintage 1972 by Skyy Spirits. Price of the whiskey.

Discusses the SAP R/3 enterprise resource planning system installed by Scotch whisky company Edrington in year 2000. Addition of an Internet portal, business warehouse module and upgrade to version 4.6c in August 2003; Corporate background of Edrington.

Reports that the National Farmers' Union Scotland has urged malting barley growers to reject contracts of less than £90 per ton with whisky producers. Protest of the union outside Diageo, a whisky maker; Need for fixed-term contracts.

Reports on the television spot added to the marketing mix of whiskey company Crown Royal in time for the holiday season in 2002. Information on the print ad playing off the spot; Details of the direct mail effort of the company; Spending for the advertising campaign.

Reports the level of sales of the Scotch whisky industry in Scotland. Increase in the sales in the World Cup host nations; Expansion of markets by some Scotch whisky companies; Plan of some companies to increase production.

Focuses on the OBE award received by Hugh Morison, chief executive of the Scotch Whisky Association. Services of Morison to the whiskey industry; List of other OBE awardees.

Reports the launching of the Web site for Fighting Cock Kentucky Bourbon Whiskey at Fightingcock.com in Bardstown, Kentucky.

Focuses on the online charity auction of scotch maker Chivas Regal in celebration of its 200th anniversary. Partner of Chivas in hosting the online charity auction; Items to be auctioned by Chivas Regal; Promotion of the auction; Charities that will benefit from the auction.

The article reports that Allied Domecq Spirits USA is evaluating a Canadian Club campaign designed to appeal to younger men as well as women. The theme of the campaign is "Can You Handle a Whisky Drinking Woman?" The company wants to shift whiskey's redneck, I-drink-alone image to one that appeals to the hip, social crowd. Canadian Club has a 10 percent share in the United States market. It is the second most popular Canadian whiskey after Seagram America's Crown Royal.

The article examines a consumer promotion program by Brown-Forman Corp. to commemorate the 150th birthday of legendary whiskey maker Jack Daniel's in the U.S. in 2000. Key issues discussed include a description of the key features of the promotion, its target markets and creative credits for the marketing campaign.

Reports on the whiskey distilleries in Scotland that offer tours to the public. Comments from Alastair McIntosh, managing director for the Scotch Whisky Heritage Center in Edinburgh; Information on some of Scotland's most frequently visited distilleries; Schedule of tours at Glengoyne distillery.

This article reports that hoping to update the image and arrest the long-term slide of Seagram's 7 Crown blended whiskey, Seagram Americas will next month break a regional outdoor, print and radio campaign from new agency M&M Creatives of Marlboro, New Jersey. The ads contrast vintage and contemporary photos to tout 7 Crown as a brand rich with history yet hip to modem living. The ads mark a break from past emphasis on seven and seven, the cocktail that mixes the whiskey with 7 UP.

This article looks at the decline in sales of Seagram Americas' 7 Crown whiskey in the U.S. From 1980 to 1996, the blended American whiskey's volume dropped 53.1% to 3 million cases, outpacing the spirits industry's overall decline. While the Seagram Americas brand was the third-best selling spirit in 1980, it now ranks sixth. Its continued decline at a time when the industry is again rising represents an inability to attract new consumers as the brand's core customer base grows older. Ogilvy & Mather, New York, handles Seagram's 7 Crown, which got just $1.4 million in measured media spending in 1996, according to Competitive Media Reporting.

This article reports that the takeover of the company Arthur Bell & Sons by Guinness PLC was hailed as one of the best-planned deals of 1985. The blending of Bell's into the Guinness family of companies has since proved to be a copybook case of how to integrate a company with a strong and distinctive culture of its own into a diversified international group. A senior management team had spent the previous six months meticulously tracking Bell's trading record, both in Great Britain and the vitally important international markets. They found that, good though Bell's was, it had not kept pace with the times and needed an injection of fresh thinking to make it fully competitive. Bell's brand share in Great Britain had slipped and its share of scotch whisky exports was only 3.8 percent. Within three months, the team of Guinness had completed the first phase of research on Bell's in Great Britain and the U.S. That prompted a decision to reshape Bell's advertising strategy. New design concepts were put in research for Bell's main selling brand, Extra Special, and all the aged blended whiskies and malts.

This article focuses on the marketing strategy adopted by Canadian Club to sell its whisky. According to Alan A. Abrams, brand manager of Hiram Walker Inc. of Detroit, international adventure and personal involvement have proven to be effective marketing elements with remarkable longevity for Canadian Club whisky. Adventure theme has been copied by some competitors, but the greatest accolade is what it has done for Canadian Club sales. An adventure theme was introduced in the 1940s by the company. Advertisements pictured Americans abroad on an adventurous expedition.

Highlights Whiskyfest 1998 held on November 18 at the Marriott Marquis in New York City. Attendees; Event features; Countries where products on display originated from; Industry support for the event.