Seagram ads for 7 Crown aim to put brakes on skid.

This article reports that hoping to update the image and arrest the long-term slide of Seagram's 7 Crown blended whiskey, Seagram Americas will next month break a regional outdoor, print and radio campaign from new agency M&M Creatives of Marlboro, New Jersey. The ads contrast vintage and contemporary photos to tout 7 Crown as a brand rich with history yet hip to modem living. The ads mark a break from past emphasis on seven and seven, the cocktail that mixes the whiskey with 7 UP.