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Wouldn't it be nice, just once, to be a fly on the wall of a Madison Avenue think tank responsible for developing today's retail lifestyle advertisements. You can almost hear [...]

Reputation, Not Ads, Woos Customers Wal-Mart is unique in the way it markets itself to consumers. The chain spends only a fraction of what competitors like K mart and Target [...]

Discounters Build Promo Ticket with Frequency, Add-on Sales Discounters appear to be gaining added and more profitable sales from their promotional goods than other types of retailers. According to DSN's [...]

Promo Items Attract More Discount Shoppers Discount stores sharply improved their ability to attract consumers with sales and promotions last year, but they were less adept at extracting dollars from [...]

BENTONVILLE, ARK. - The ubiquitous yellow smiley face Wal-Mart uses in advertising will be singing a new tune soon. Television spots featuring smiley are set to begin airing in February [...]

CHICAGO At a time of great vulnerability, Montgomery Ward is spending $10 million on a somewhat risky ad campaign to recast itself for the future with a new, hipper merchandising [...]

K MART SPONSORS FIRST CART SERIES FATHER AND SON RACE CAR TEAM TROY, Mich., Nov. 1 /PRNewswire/ -- K mart Corporation (NYSE: KM) is in on what could turn out [...]

/ N E W S A D V I S O R Y / WHO: Three-year-old Lauren Hood, cover girl of new book 'Christmas America' and focal element in the [...]

ST. LOUIS, Oct. 16 /PRNewswire/ -- Bob Hope, recently voted 'Favorite Well-Known Older American,' will appear in a TV commercial for the Silver Pages(TM), a new senior citizens discount directory. [...]

TROY, Mich., Feb. 11 /PRNewswire/ -- More than 2,100 K mart stores across the United States will give customers an opportunity to 'give a fish a home.' Beginning Feb. 15, [...]

Several discount retailers are planning special promotions for Super Bowl Sunday 1996. Omaha, NE-based Pamida has been offering promotions for all the bowl games since Jan 1, 1996. Snack food manufacturers and Tombstone Pizza have joined the promotion. Pamida's weekly advertisement will market snacks as well as a television and video cassette recorder. Fort Lauderdale, FL-based The Sports Authority placed advertisements in Sports Illustrated and Sport magazines., NATIONWIDE DSN REPORT -- Super Bowl Sunday, considered by some to be America's newest unofficial holiday, has a few more yards to go before it earns the cheers of most [...]

Discount stores need to be careful about including price in advertising. Price provides little information on the merchandise that a store has, only that a particular item is on sale. Price in advertising can also imply that the merchandise that a store carries is not of high quality. Finally, when a discount store markets its merchandise based upon price it results in poor profit margins. It is more difficult to advertise without offering price reductions or discounts., DeVito/Verdi, New York, has reinvented retail advertising concepts for apparel chains (specialty and off-pricers), home furnishings superstores, consumer electronics superstore and a chain of used car stores. Guest columnist and [...]

A study of eight discount chains' Christmas-season Sunday advertising circulars has revealed that they were bigger in 1994 than they were in 1993. Of the chains studied, ShopKo increased the size of it circulars the most. The company's Dec 4 circular had 32 pages, compared to eight pages for its Dec 3, 1993, circular. ShopKo's Dec 11 circular had 48 pages, up from 12 pages for the Dec 10, 1993, circular., NATIONWIDE DSN REPORT -- Early-bird holiday shoppers certainly got the attention of discounters in 1994. The Sunday printed circulars from regional and national chains were punched up, beefed up and [...]

The best way for regional discounters to compete with large national chains would seem to be to differentiate their product offerings in advertising circulars. However, according to marketing research company Market ADvantage, circulars published between May 29, 1994 and Jul 2, 1994, by regionals such as Bradlees, Ames and Target were devoid of ads for cosmetics, home office products and computers. Additional information on advertising by regional and national discounters is presented., If differentiation is the key to competing with discount leader Wal-Mart, then it would make sense that circular advertising approaches adopted by the regional discounters would offer consumers something fresh [...]

R.R. Donnelly & Sons is one advertising agency that is offering a digital network operation for the production of advertising circulars. The advantage of digital network operations is that digital technology increases price accuracy, improves strategic timing and reduces costs. Donnelly's Digital Exchange Network reduces the advertising circular production cycle by 12 days which enables advertisers to change products featured in the advertising circulars in a more timely fashion., CHICAGO -- If your circulars don't seem as priceaccurate or as strategically timed as they should, and generating film is still part of your production schedule, you may want to [...]

Target's two-week advertising campaign to promote the opening of its 11 Greatland superstores in the Chicago, IL, area demonstrated the marketing flair that captured most of the Retail Advertising Conference, Newspaper Association of America and Advertising Age awards in 1993. Target used micromarketing to appeal to Chicago's sports fans, ethnic populations, civic pride and social and cultural groups. Target's reputation for community service surfaced in charitable benefit events for northern and southern suburbs., Target displayed extraordinary marketing flair when preparing to sweep into the new Chicago market with the 11 Greatland stores it opened last month. It deployed the usual billboards and celebrities [...]

Discounters have found that an effective way into a teenager's mind-set is through the pages of teen magazines. Ads from retailers as varied as Kmart, Sears, JCPenney, Fashion Bug, Clothestime, [...]

MINNEAPOLIS -- Target is continuing to use Magic Johnson as its consumer electronics spokesman until his contract runs out after Christmas. That includes using the basketball superstar in a series [...]

Wal-Mart Debuts New |American Choice' Promo NEW YORK - Wal-Mart will beef up its Made in America program with a new item promotion called 'Sam's American Choice' that will spotlight [...]

Meyer is Biggest Phone Advertiser Fred Meyer, the West Coast hypermarket specialty retailer, is the most aggressive advertiser of phone products, and AT&T the most frequently advertised phone brand for [...]

Regionals Are Most Aggressive in Electrics Ads Data gathered during the second quarter of 1991 by Market ADvantage, Highland Park, Ill., suggests that some chains are putting their money where [...]

Kmart Names Agency to Target African-Americans TROY, Mich. -- In another step in its continuing trend toward niche marketing and identification of core consumer groups, Kmart has appointed Chicago-based Burrell [...]

Chains' Themes Vary from Lifestyle to Price Whether the words are, 'The Savings Place,' 'You'll Never Pay Less,' or 'Low Prices Everyday,' K mart, Target and Wal-Mart are trying to [...]

Kmart, CBS to Launch Promo Blitz New York -- K mart has gone prime time! The nation's largest discounter has joined with CBS for a national sweepstakes promotion tied to [...]

Discounters Fight Change in Co-op Ad Rule WASHINGTON, D.C. -- Discount industry groups have opened fire on Federal Trade Commission plans to radically alter the agency's 20-year-old 'Fred Meyer' guidelines [...]