Holiday '94 tab pages top '93

A study of eight discount chains' Christmas-season Sunday advertising circulars has revealed that they were bigger in 1994 than they were in 1993. Of the chains studied, ShopKo increased the size of it circulars the most. The company's Dec 4 circular had 32 pages, compared to eight pages for its Dec 3, 1993, circular. ShopKo's Dec 11 circular had 48 pages, up from 12 pages for the Dec 10, 1993, circular.
NATIONWIDE DSN REPORT -- Early-bird holiday shoppers certainly got the attention of discounters in 1994. The Sunday printed circulars from regional and national chains were punched up, beefed up and [...]