THIS IS A REPORT of the f i r st of a series of studies designed, in part, to ascertain the feasi bility of administering via television group stan dardized tests which are commonly used in the public schools. Since an increasing amount of in struction is executed through the medium of tele vision, it is relevant to inquire whether testing might also be done by television in such a way as to obtain, on the one hand, the same results for students as would be obtained had they been tested under normal conditions, and, on the other hand, to obtain more valid results than are afforded by the usual method of administration. Also, it is relevant to explore the p o s s i bilities afforded by television with respect to gaining test data that simply cannot be obtained by the traditional pa per-and-pencil tests due to their inherent limita tions. This report deals only with a description of attempts to gain by television administration test results which are comparable to those obtain ed under normal administrative conditions. An examination of television as a device by which to communicate test materials revealed a number of problems. The most notable of these problems is the precise method by which the test might be presented within the limiting conditions imposed by the nature of television. When a test is administered under normal conditions, it is usual to inform the examinee of the total time al lowed and then to present him with all the test i tems. He is free to determine the amount of time he will spend on each item, to s e 1 e c t i terns he will attempt, and to re-attempt the items which he had previously omitted. But the size of the television screen precludes presenting all items simultaneously to the student, thus some of the freedoms permitted in the normal administration of tests will be denied him when the test is pre sented by television. Consequently, a substan tially different test administration technique must be used for television testing. The technique which is reported here is called "pacing." It involves the serial presentation of one test item or a small group of items at a time until all items in the test have been exhausted? It does not allow the examinee to refer back to items which have previously been exposed. A single presentation of an item or group of items is re ferred to as an exposure. The duration of the ex posure is called the intra-exposure interval. The time elapsing between the end of one exposure and the beginning of the next exposure is called the in ter-exposure interval. The serial exposure of small portions of tests, with the exposures pos sibly being separated by noticeable intervals of time, makes possible presentation of test mater ials by television. However, it is radically dif ferent from normal procedure and it p o s e s new variables in the administrative technique which must be studied.