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Does the computer have a role on Madison Avenue other than that of a hot new product category to hawk? Some agency execs think so, and predict that by the [...]

Over 23 years ago, while at BBDO, I introduced the computer for media planning and buying. I remember that first installation. A special raised room, approximately 16X30 feet, with its [...]

Digital Ad Lab, a testing lab dedicated to making digital advertising a reality, completed the first of four case studies in January. The goal was to electronically transmit digital ads [...]

Advertising agencies will adopt the use of intranet, computer networks that operate with internet tools, how the agencies and their clients use the networks is unknown. Clients may want to use them to view and critique work in progress. Agency might post the work for comments from others, but what will continue is the need for people to interact with each other not computers., THE REAL IMPACT MAY BE BETTER COMMUNICATION VIA INTERNAL AGENCY LINK Agencies have finally reached a consensus that the Internet is going to be the Next Great Medium to transform [...]

Planners Use Cyberspace to Set Up a Professional Group NEW YORK--Six years after members of the U.S. planning community began meeting once a year on an informal basis, the group [...]

Skilled and experienced human printers still have a place in the highly automated printing industry. Automation cannot be solely relied upon to produced high quality prints. Intelligent printers are aware of a computer's limitations and can anticipate inherent problems with automated procedures. They know how to make the necessary adjustments that can help advertising agencies achieve cost effectiveness. Printers complement the work of designers to deliver quality results., As more and more advertising, agencies move to deliver jobs to their printers in the form of computer files, some art directors are finding themselves dismayed at results they see [...]

NEW YORK--Chiat/Day took another step into cyberspace last week by hiring BKG Youth founder Marian Salzman as director of emerging media. The agency is also preparing to post its own [...]

Five years ago, Zook Advertising Inc. joined the then-fledgling desktop publishing revolution, installing two Apple Macintosh computers in its art department. Orby Kelley, a Zook vice president who oversaw those [...]

Graphic design meets the computer age A need for computer literacy is quickly becoming a job requirement for many art directors and artists, who are finding the Macintosh has become [...]

JIM WALDRON principal, Burns, Connacher & Waldron, N.Y. (design/consulting firm) Virtual reality is a way to manipulate environments and create things that are not real. To make a virtual-reality presentation, [...]

JIM WALDRON principal, Burns, Connacher & Waldron, N. Y. (design/consulting firm) Virtual reality is a way to manipulate environments and create things that are not real. To make a virtual-reality [...]

Automation threatens jobs at BellSouth Advertising Some Charlotte clerical jobs are at stake as BellSouth Advertising and Publishing Corp., the Atlanta-based company that puts out The Real Yellow Pages, looks [...]

Telephone Marketing Programs, Inc. (TMP) is a Yellow Pages agency which recently installed a key telephone system for managing its client roster. TMP researches the marketing needs of its clients and creates an advertising ad which reflects these needs. The way TMP makes use of its telephone system to increase its profits is examined.

One has to wonder why the computer technology that is available to the office today has not found greater use in the advertising business. It has the ability to dramatically [...]