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Microcomputer's role in advertising
- Source :
- Marketing & Media Decisions. May, 1984, Vol. 19, p140, 3 p.
- Publication Year :
- 1984
-
Abstract
- Over 23 years ago, while at BBDO, I introduced the computer for media planning and buying. I remember that first installation. A special raised room, approximately 16X30 feet, with its [...]
Details
- ISSN :
- 01954296
- Volume :
- 19
- Database :
- Gale General OneFile
- Journal :
- Marketing & Media Decisions
- Publication Type :
- Periodical
- Accession number :
- edsgcl.3251171