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Analyzes the components of constituency activism in general elections in Great Britain, in relation to campaigning and advertising. Details on expenditure reported by parties on the campaigns in each constituency; Reference to a study of local campaigns at the 1992 general election; Assessment of Labour Party spending in the 1987 general election.

Explores the relationship between local campaigning and tactical voting in England, at the 1992 general election. Evidence of partisan dealignment; Effect of local campaign efforts on constituency results.