Search

This article presents a profile of Bill Koenigsberg, founder of Horizon Media. Koenigsberg had worked for Media General in New York City after graduating from college. He convinced Media General to loan him $10 million to spin off his own media agency in 1989. Horizon, today, is one of the only remaining independent media services companies that has not been consumed by one of the large conglomerates.

Focuses on the impact of the terrorist attack to the advertising marketplace in the television broadcasting networks in New York, New York. Decline of advertising market; Cancellations of advertisements due to coverage of the terrorist attacks; Cooperation between the networks and media buyers; Increase in manpower and production costs.

Focuses on the market of the broadcast prime-time of 2002 to 2003 football league season in New York City. Rate of the advertising inventory of the season; Requirements of the media buyers; Details on the demands of the clients.

Reports the strategy of CBS regarding network acquisitions in New York, New York. Caution for media buyers regarding the buying period for 2001-2002 television season; Speculation on the advertising inventory of CBS; Reaction of the buyers to the strategy of CBS.

This article discusses a multicultural division created in the Starcom MediaVest Group, which will be lead by Monica Gadsby. The division was created to set the bar higher for the advertising and media community. The program, which is based in New York City, New York, is discussed as an important agency structure, which also serves as a model example for market integration.

This article focuses on the company NBC Universal. The company will create a News Content Center at its television station WNBC and start a local news channel available 24 hours a day in New York City. The WNBC facility, located at 30 Rockefeller Center in New York City, will host NBC Entertainment, NBC News, and NBC Sports programs, while other NBC units will move to a another location in 2009.

Reports that United Paramount Network (UPN) presented six drama and seven comedy pilots to agency media buyers in March 2004 in New York City. Information on several drama and comedy shows produced by UPN; Statement from Steve Sternberg, executive vice president/audience analysis at Magna Global USA; Emphasis of many UPN shows.

Reports on the appearance of actor Kevin James in a party hosted by Telemundo at Remi's atrium in New York City in May 2001. Rumor over James' appearance; Response of the actor's representative to the rumor.

Focuses on the activities by advertising agencies concerning the scheduled meeting of the Forum for Responsible Advertisers coalition of major television advertisers on September 28, 1998 in New York City. Features of the meeting; Concerns by the agencies on the scheduled meeting; Comment by John McKeegan, representative for Johnson & Johnson.

Reports that ABC's two-story broadcast studio in Times Square, New York will be the new home for `Good America America' (GMA) television program. Schedule for the studio's completion; Comparison with rival NBC's `Today' show; Co-anchors of `GMA'.

Reports on the participation of top newspaper, magazine and television executives in the 1998 `Principal for a Day' program on May 7, 1998 in New York City. Public Education Needs Civic Involvement in Learning (PENCIL) as sponsor; Visits to elementary, junior and senior high schools; Goal of the program.