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Advertising Takes a Back Seat in Wake of Terror Attacks.
- Source :
- Adweek Eastern Edition; 9/17/2001, Vol. 42 Issue 38, p4, 2p, 4 Black and White Photographs
- Publication Year :
- 2001
-
Abstract
- Focuses on the impact of the terrorist attack to the advertising marketplace in the television broadcasting networks in New York, New York. Decline of advertising market; Cancellations of advertisements due to coverage of the terrorist attacks; Cooperation between the networks and media buyers; Increase in manpower and production costs.
- Subjects :
- ADVERTISING
TELEVISION broadcasting
TERRORISM
Subjects
Details
- Language :
- English
- ISSN :
- 01992864
- Volume :
- 42
- Issue :
- 38
- Database :
- Complementary Index
- Journal :
- Adweek Eastern Edition
- Publication Type :
- Periodical
- Accession number :
- 5259800