Advertising Takes a Back Seat in Wake of Terror Attacks.

Authors :: Consoli, John
Source :: Adweek Eastern Edition; 9/17/2001, Vol. 42 Issue 38, p4, 2p, 4 Black and White Photographs
Publication Year :: 2001
Abstract: Focuses on the impact of the terrorist attack to the advertising marketplace in the television broadcasting networks in New York, New York. Decline of advertising market; Cancellations of advertisements due to coverage of the terrorist attacks; Cooperation between the networks and media buyers; Increase in manpower and production costs.