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The article profiles Saatchi & Saatchi Healthcare Advertising, a New York City-based professional advertising shop of health care products and services. According to its managing director Dave Marek, the firm managed to overcome the crisis in 2009 wherein it lost a lot of businesses. However, the firm has added 26 brand assignments including product advertisements for AstraZeneca PLC, Sanofi-Aventis, and Novartis AG.

The article provides information on the 2008 Medical Marketing & Media (MM&M) Awards. In just five years, the awards has become something of an institution, with record numbers of entries and dinner attendees, year-on-year. The MM&M Awards evening is the biggest and the best party in the industry to be held on October 30, 2008 in New York City. Judges for the awards night are also presented.

The article discusses the business development of Publicis Life Brands Medicus, a healthcare communication agency in New York City. It mentions that Lisa Ebert, managing director of Publicis, will leave the agency in August 2013 and to be succeeded by Adrian Sansone, an executive secretary from Publicis Life Brands International in Paris, France. It notes that the agency aims to meet the business target for 2013.

The article offers information on the Sound of Pertussis campaign launched by Sanofi Pasteur Inc. and the March of Dimes at Times Square in New York City featuring NASCAR champion Jeff Gordon.

The article reports on the economic development of Saatchi & Saatchi Healthcare Communications Group, one of the largest full-service advertising agencies in New York City. Sam Welch, president of the advertising industry, explains that the company is hiring more employees with digital and customer relationship management background. Moreover, Welch states that the company will further concentrate on health-related areas.

This article reports that physicians gave advertising for Shire's ulcerative colitis drug Pentasa highest honors for 2003 in the second annual Doctor's Choice Awards. The advertisement, by Abelson-Taylor, depicts a water slide in the shape of an intestinal tract along with the strapline,"Delivers Top to Bottom." The advertisement was also voted best in the gastroenterology and single-page categories. The Doctor's Choice Awards, sponsored by the Association of Medical Publications, were presented on September 23, 2004 at the Lighthouse at Chelsea Piers, New York.