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AMP unveils doctors' choice for top ads.
- Source :
- Medical Marketing & Media; Nov2004, Vol. 39 Issue 11, p26-26, 1/2p
- Publication Year :
- 2004
-
Abstract
- This article reports that physicians gave advertising for Shire's ulcerative colitis drug Pentasa highest honors for 2003 in the second annual Doctor's Choice Awards. The advertisement, by Abelson-Taylor, depicts a water slide in the shape of an intestinal tract along with the strapline,"Delivers Top to Bottom." The advertisement was also voted best in the gastroenterology and single-page categories. The Doctor's Choice Awards, sponsored by the Association of Medical Publications, were presented on September 23, 2004 at the Lighthouse at Chelsea Piers, New York.
Details
- Language :
- English
- ISSN :
- 00257354
- Volume :
- 39
- Issue :
- 11
- Database :
- Complementary Index
- Journal :
- Medical Marketing & Media
- Publication Type :
- Periodical
- Accession number :
- 15080500