1. READERS REPORT.
- Author
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WAITE, ALDEN C., GAFFNEY, GEORGE, WEAVER, JOHN R., and WHITE, T. O.
- Subjects
LETTERS to the editor ,PETROLEUM industry ,ADVERTISING ,MARKETING - Abstract
Several letters to the editor are presented in response to articles in previous issues of "Business Week" magazine including one on the story on the White Sox in the July 14, 1951 issue, another on the story on the Iranian oil crisis in the June 30, 1951 edition, and another one on the interview with psychologist Dichter dealing with the importance of mood to the success or failure of advertising in the JUne 23, 1951 issue.
- Published
- 1951