Back to Search
Start Over
READERS REPORT.
- Source :
- BusinessWeek; 7/28/1951, Issue 1143, p64-65, 2p
- Publication Year :
- 1951
-
Abstract
- Several letters to the editor are presented in response to articles in previous issues of "Business Week" magazine including one on the story on the White Sox in the July 14, 1951 issue, another on the story on the Iranian oil crisis in the June 30, 1951 edition, and another one on the interview with psychologist Dichter dealing with the importance of mood to the success or failure of advertising in the JUne 23, 1951 issue.
- Subjects :
- LETTERS to the editor
PETROLEUM industry
ADVERTISING
MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 1143
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 57090904