1. A COMERCIALIZAÇÃO DE GRÃOS MILHO: UMA PERCEPÇÃO DO PRODUTOR RURAL NO ESTADO DE GOIÁS.
- Author
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Marques Bastos, Lucas and de Mendonça Barros, Mallú
- Subjects
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FIELD research , *AGRICULTURE , *SOWING , *CONSUMERS , *SERVICE industries - Abstract
Agribusiness consists of the junction of the innumerable activities of the agro-industrial chain that starts with the seeds, defensives, machines and implements, goes through the middle activities (basic or primary farming), and extends to the market, the end, i.e., 'after the gate' (industry and services), involving processing, distribution, and consumption. In this sense, this article has as object of study the importance of the commercialization of grains in the state of Goiás, as well as the main types of corn commercialized in a company of the agricultural segment. The methodology used was descriptive research, by means of a survey of the relevant literature on the theme, followed by a qualitative and field research, whose data collection took place with the application of a questionnaire, applied to rural producers, registered in the customer relationship system of the company under study, with the local clipping for an Agricultural Company in the municipality of Bela Vista de Goiás. Finally, the research sought to list the characteristics sought by customers of this type of company operating in the Goiás market, and to check the expectations of the type of product and organizational management, capable of fostering work and the local economy. [ABSTRACT FROM AUTHOR]
- Published
- 2023