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This article features the advertising agency BooneOakley of Charlotte, North Carolina. The agency received international news coverage when they made a billboard blunder in their first project, a major blunder that still won them the Continental Tire account. The creative partnership of David Oakley and John Boone is less than ten years in the business, but, already, they are revolutionizing the industry with their creative methodology. The agency works in collaboration with their client and creates a sense of community where relationship is nurtured.