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BOONEOAKLEY.

Authors :
Coyne, Patrick
Source :
Communication Arts. Sep/Oct2009, Vol. 51 Issue 4, p46-55. 10p. 40 Color Photographs.
Publication Year :
2009

Abstract

This article features the advertising agency BooneOakley of Charlotte, North Carolina. The agency received international news coverage when they made a billboard blunder in their first project, a major blunder that still won them the Continental Tire account. The creative partnership of David Oakley and John Boone is less than ten years in the business, but, already, they are revolutionizing the industry with their creative methodology. The agency works in collaboration with their client and creates a sense of community where relationship is nurtured.

Subjects

Subjects :
*ADVERTISING agencies
*BILLBOARDS

Details

Language :
English
ISSN :
00103519
Volume :
51
Issue :
4
Database :
Academic Search Index
Journal :
Communication Arts
Publication Type :
Periodical
Accession number :
44227342