1. Comunicação, Identidade e Consumo: O Fortalecimento do Mercado de Moda Plus Size Feminino no Brasil.
- Author
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Barbosa Aires, Aliana
- Subjects
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FASHION marketing , *FASHION Week , *BEAUTY contests , *CLOTHING industry , *OVERWEIGHT women - Abstract
After having been excluded for a long time in the fashion consumer market, in recent times fat women seem to be finally conquering space, with the emergence of a variety of initiatives, such as fashion weeks, beauty contests, fashion brands and scientific events aimed specifically at the fat public in Brazil. Considering consumption as central in the definition of the identity of the contemporary subject, our objective in this article is to analyze the growth of the women plus size fashion market, evaluating its weaknesses and strengths, and especially its influence on the formation of the identity of the plus size woman. For this, we undertook a bibliographic review of authors who deal with consumption, body, capitalism, identity, and fat body and plus size fashion: among them Polain (2013), Jimenez (2020), Sassateli (2012), García-Canclini (2010), Bauman (2008), Aires (2019), MCracken (2003). We also conducted documentary research on journalistic articles and advertising pieces. As an empirical method, we observed the plus size fashion market in the city of São Paulo from 2019 to 2020. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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