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Reports on the planned launching of AT&T Corp.'s `A World Without Limits' advertising campaign in 1996, themed around the company's Global Olympic Village in Atlanta, Georgia. Advertising budget; Highlights of the `The AT&T Savings Guide'; Olympic athletes featured in the advertisements.

Reports on Atlanta Centennial Olympic Properties' splitting of its automobile category four ways. Limitation on roster of mega-sponsors; Signing of Delta Airlines to a limited sponsorship; Revenues of Olympic organizing bodies; Deals for official vehicles.

Focuses on Atlanta Centennial Olympics Properties' (ACOP) marketing strategies for sponsorship at the International Sports Summit in New York. Sale of as many as five athletic footwear sponsorships; Disadvantages; ATP Tour and International Business Machines' (IBM) agreement to part ways on IBM's title sponsorship; David Falk's comment on the possibility of another Michael Jordan.