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Atlanta Olympics cede exclusivity: Divvy categories.

Authors :
Grimm, Matthew
Source :
Brandweek. 7/11/94, Vol. 35 Issue 28, p1. 2p.
Publication Year :
1994

Abstract

Reports on Atlanta Centennial Olympic Properties' splitting of its automobile category four ways. Limitation on roster of mega-sponsors; Signing of Delta Airlines to a limited sponsorship; Revenues of Olympic organizing bodies; Deals for official vehicles.

Subjects

Subjects :
*OLYMPIC Games (26th : 1996 : Atlanta, Ga.)
*COMMERCE

Details

Language :
English
ISSN :
10644318
Volume :
35
Issue :
28
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
9407291828

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Authors Abstract Subjects Details