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Limited public outreach programs about Arizona native fish exist and those that do are passive, fee-based, or Web-oriented, while others limit their geographic range. The program this article addresses sought to improve this situation with development of a state-wide outreach program with a goal to educate Arizona's children about native fish with an objective to generate excitement about these fish in elementary school children. Through on-site school visits using multimedia, interactive play, and hands-on activities, theSharing Tails®program educated 33,285 students about native fish from January 2009 through May 2011. [ABSTRACT FROM PUBLISHER]