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This paper discusses the situation in the emerging field of accessible tourism at the Lake Balaton destination. The main objective of the study was to explore the current situation of accessible tourism at Lake Balaton, focusing on the perspectives of tourism stakeholders. Various issues were reflected upon, such as: a) the “general” accessibility of the destination in terms of the current state of accessibility of the destination as well as the accessibility of information, transportation, accommodation, food and beverage services, tourist attractions, funds and know-how; b) factors that make the destination Lake Balaton competitive as an accessible destination; and c) general attitudes of tourism stakeholders towards accessible tourism. The research focus was on the destination itself, not on individual attractions or tourism service providers. In order to assess the current situation and future prospects for accessible tourism at Lake Balaton, an exploratory quantitative online survey among stakeholders was conducted between 5 September and 5 October 2020. A total of 39 stakeholders participated in the survey, including 11 local municipality stakeholders, 8 local destination management organisations, and 20 tourism service providers (accommodation, catering or attractions/sights). The results show that the Lake Balaton destination accessibility is currently at an early stage of development and tends to target groups with low accessibility needs. Among the factors of destination competitiveness for the accessible tourism market, supportive factors (e.g. accessibility, infrastructure, and the commitment of stakeholders) are ranked first, followed by resources and attractions (landscape, climate, activities, culture, history, tourism service providers, and events) and the quality factor (including value for money, safety, perception and image). Planning and management (including positioning and branding) is the lowest ranked factor even though such aspects are critical factors and foundations for the development of accessible tourism.

Turizem je v 21. stoletju ena izmed najhitreje rastočih panog, ki močno vpliva tudi na razvoj krajev. Namen diplomske naloge je predstaviti stanje turizma in turistične znamenitosti v občini Šmarješke Toplice. V prvem delu diplomske naloge govorimo o osnovnih pojmih v turizmu, nato pa predstavimo osnovne geografske značilnosti, turistično ponudbo, turistično povpraševanje in glavne vrste turizma v občini. V zadnjem delu naloge spoznamo, kakšen pogled ima na turizem občina in kakšne so možnosti za nadaljnji razvoj turizma na območju. In the 21st century, tourism is one of the fastest-growing industries, which also has a strong impact on the development of the affected locations themselves. The purpose of this thesis is to present the state of tourism and tourist attractions in the municipality of Šmarješke Toplice. In the first part of the thesis, we talk about the basic concepts in tourism and then we present the basic geographical features, tourism supply, tourism demand and the main kinds of tourism in the municipality. In the final part of the thesis, we learn about the municipality’s view on tourism, and we also learn what are the possibilities for further development of tourism in the area

Turizem je v Občini Ivančna Gorica eno izmed petih bistvenih področij dela in življenja za nadaljnji razvoj, zato se mu v teoriji in praksi namenja vse več pozornosti. Občina ima polno razmeroma neokrnjenih delov narave, ki privablja pohodnike, poleg tega pa je bogata tudi s kulturno dediščino. Namen zaključne seminarske naloge je bil ugotoviti, kakšno vlogo pri razvoju turizma imajo različna društva v Občini Ivančna Gorica. Vlogo društev sem raziskovala predvsem preko dokumentov in spletnih strani društev, poleg tega pa tudi preko terenskega dela, kjer sem opazovala njihov vpliv na izgled okolice. Društva, čeprav na prvi pomislek ne dajejo takega vtisa, pomembno prispevajo k razvoju turizma, saj skrbijo za izgled in urejenost okolice, povezovanje domačinov, promocijo kraja itd. Občina Ivančna Gorica ima še veliko možnosti za nadaljnji razvoj na področju turizma. Tourism in the Municipality of Ivančna Gorica is one of the five essential areas of work and life for future development. That is why it attracts increasing attention both in theory and practice. Municipality is full of relatively untouched parts of nature, which attract hikers, as well as it is rich in cultural heritage. The purpose of the final seminar paper was to find out what kind of role do societies in Municipality of Ivančna Gorica have for development in tourism. I researched the role of societies mainly through documents and their web sites. I also did fieldwork where I observed the effect societies have on the appearance of surroundings. Even though societies do not give that impression, they significantly contribute to the development of tourism because they take care of the appearance and tidiness of surroundings, connecting the locals, promoting places etc. Municipality of Ivančna Gorica has a lot of potential for further development in the area of tourism.

Eritrea is one of the countries located in the horn of Africa. Geo-Archaeological sites of the country have been the main focus of the study area. This paper presents an overview of the research and includes a discussion of the tourism potential of Eritrea and potential benefits of Geo-Archaeological endowments in the development of its tourism industry. She is having diverse Geo-Archaeological endowments which are capable of attracting large number of tourists from all over the world. This country enjoys unique and exciting landmarks, such as breath-taking escarpments, mountains, depressions, open plains, plateaus, Sea with immense variety of marine life, islands, beautiful coastal lines etc. Furthermore, as Eritrea is situated in the region of the cradle of life, it owns rare archaeological and historical sites with unraveled cultural heritages. Though, Eritrea’s tourism industry is currently rated as one of the lowest foreign exchange earners in the country, the potential of tourism industry to become a leading source of foreign exchange earnings in Eritrea has not been far realized. It is evident that the country’s tourism potential has not been fully explored and marketed. Though several attempts have been made to enhance its rapid development, but these efforts have suffered some major drawbacks i.e. because the richness of the sites is not fully exploited to such an extent that it can revitalize the tourism sector and due to lack of a comprehensive spatial database of tourism facilities and destinations. In the present paper an attempt has been made to investigate the role of Geo-Archaeological Sites in the Development of Tourism with respect to tourism potentials in the country.

The tourism phenomena have attracted not only Eritrea, but almost the entire world. Tourism is being recognized as a source of economic benefits to a country by a way of gaining foreign exchange and employment generation on a truly international scale. It also makes a tremendous contribution to the improvement of social and political understanding. Though, Eritrea’s tourism industry is currently rated as one of the lowest foreign exchange earners in the country, the potential of tourism industry to become a leading source of foreign exchange earnings in Eritrea has not been far realized. It is evident that the country’s tourism potential has not been fully explored and marketed. Though several attempts have been made to enhance its rapid development, but these efforts have suffered some major drawbacks due to lack of a comprehensive spatial database of tourism facilities and destinations. By using GIS, a common platform can be defined to provide a spatial databank with integrated multimedia features. This paper discusses the use of GIS as a tool for archiving, analyzing, and displaying of tourism information to enhance the tourism sectors in Eritrea.

V diplomski nalogi je predstavljen postopek izdelave interaktivne spletne karte občine Žužemberk. V prvem delu naloge so opisane značilnosti karte ter predstavljene različne vrste kart, predstavljeni so tudi postopki kartografskega oblikovanja in kartografske generalizacije. V nadaljevanju sledi predstavitev občine Žužemberk s poudarkom na turistični ponudbi, ki bo kot tematska vsebina prikazana na karti. Zadnji del naloge obsega redakcijski načrt ter opis izdelave karte v programskem paketu OCAD. The thesis describes the process of making a web interactive tourist map of the Municipality of Žužemberk. The introductory part includes description of map's characteristics and different types of maps, followed by presentation of cartographic modelling and cartographic generalization procedures. The following part of thesis describes the Municipality of Žužemberk, emphasising on the tourist information which is displayed on the map. In the last part an editorial plan and creation of the map using OCAD are described.

V diplomskem delu smo predstavili in analizirali ponudbo razvedrila v turistični ponudbi Čakovca, majhnega mesta na severu Hrvaške. V prvem poglavju smo opredelili temo diplomskega dela in na kratko opisali pomen turizma ter razvedrila v našem vsakdanjem življenju. V podpoglavjih smo opredelili problem, katerega obravnavamo v diplomskem delu: nezadostna izkoriščenost potenciala za pestro ponudbo razvedrila v mestu Čakovec. Nato smo opredelili tudi namen in cilje diplomskega dela in navedli hipoteze raziskave, določili predpostavke in omejitve ter navedli predvidene metode raziskovanja. V drugem poglavju smo opredelili turizem in pomembni element turizma – razvedrilo ter zadovoljstvo odjemalcev. S pomočjo tujih misli in spoznanj smo navedli definicije turizma in razvedrila ter opisali njihovo medsebojno povezanost. V tretjem poglavju smo opredelili in analizirali ponudbo razvedrila v Čakovcu. Na začetku poglavja smo na kratko predstavili Čakovec. Našteli smo in na kratko opisali tudi njegove glavne znamenitosti ter ostale objekte, pomembne v turizmu. V podpoglavjih smo opredelili in podrobno analizirali glavne atribute razvedrila v turistični ponudbi Čakovca, med ostalimi tudi znano manifestacijo Porcijunkulovo ter zgodovinski Stari grad Čakovec. S pomočjo slik smo bralcu predstavili, kako Čakovec izgleda. V četrtem poglavju smo s pomočjo intervjuja, ki smo ga izvedli v Čakovcu, analizirali kakovost ponudbe razvedrila in zadovoljstva turistov. Cilj intervjuja je bil pridobiti čim več podatkov intervjuvancev, s katerimi bi lahko naredili čim bolj popolno analizo ponudbe razvedrila v turistični ponudbi Čakovca. V intervjuju je sodelovalo 20 ljudi. Namen intervjuja je bil, da ocenimo, ali so naše teze potrjene ali zavrnjene. In thesis we have presented and analysed leisure in the tourism offer of Čakovec, a small town in the north of Croatia. In the first chapter we have specified the theme of our thesis and briefly described the meaning of tourism and leisure in our everyday life. In the subchapters we identified the problem thesis deals with: the insufficient utilization of potential for diverse leisure offer of Čakovec. We have specified the intention and the main goals of the thesis, specified the hypotheses, defined assumptions and limitations and stated planned research methods. In the second chapter defined tourism and the importance of leisure, as well as customer satisfaction. From insights of experts in the field, we provided the meaning of tourism and leisure as well as the connection between them. In the third chapter we defined and analysed the leisure offer of Čakovec. At the beginning of the chapter we briefly introduced Čakovec. We have listed and shortly described it’s main attractions and other landmarks of high importance for tourism. We have done an in-depth analysis and specified the main attributes of leisure in the tourism offer of Čakovec, among others the well known manifestation »Porcijunkulovo« as well as historical Old town Čakovec. With the help of pictures we have illustrated how Čakovec looks like. With the help of the interview we have analysed the quality of leisure offer and tourist satisfaction in chapter four. The main goal of the interview was to collect as much data as possible, which would help us make a complete analysis of leisure in the tourism offer of Čakovec. 20 people participated in the interview. The purpose of the interview was to assess if our hypothesis were confirmed or rejected.

Diplomsko delo z naslovom Razvoj turizma v mestih Gornja Radgona in Bad Radkersburg proučuje razvoj turizma in turistične ponudbe, naravne in kulturne dobrine turizma ter vrste turizma, ki so se razvile v obeh mestih. Glavni namen diplomskega dela je skozi komparacijo ugotoviti razlike in podobnosti v turistični ponudbi. Med raziskovanjem se je izkazalo, da je turizem zahtevna dejavnost, saj predvsem kakovost in lastnost turističnega proizvoda zadovolji potrebe in pričakovanja turistov. Od raziskovalnih metod so v diplomskem delu uporabljene deskriptivna in komparativna analiza podatkov iz primarnih in sekundarnih virov. Mesti ponujata raznoliko turistično ponudbo, tako da bi lahko medsebojno sodelovali in s tem privabili še več turistov. Na podlagi ankete je bilo ugotovljeno, da je osnovni motiv prihoda v mesto koriščenje turistične ponudbe, ki se med seboj razlikuje. V Gornji Radgoni je turistom zanimiva radgonska penina in kmetijsko-živilski sejem, v Bad Radkersburgu pa terme. Trditev: »Gornja Radgona je mesto sejma in penine.« lahko označim za resnično. Diploma work with a title Development of Tourism in the towns of Gornja Radgona and Bad Radkersburg examines development of touristic offer, natural and cultural benefits of tourism and types of tourism, which developed in both towns. The main goal of this diploma work is to find the differences and similarities in touristic offers by comparison. During research it was found out, that tourism is a difficult activity, because only the quality and characteristics of touristic product meet the needs and expectations of tourists. In this diploma work descriptive and comparative data analysis method from primary and secondary sources were used. The towns offer a varied touristic offer, so they could cooperate and attract even more tourists. On the basis of a survey it was found, that the basic motive of arrival to the town is to be a part of touristic offer, which is different from town to town. In Gornja Radgona tourists are interested in Radgona sparkling wine and Agra fair, in Bad Radkersburg tourists visit spa. The statement »Gornja Radgona is a town of fair and sparkling wine« is true.

Diplomsko delo prikazuje geografski pregled občine Lendava z vidika možnosti turističnega razvoja. Razvoj območja sta zaznamovala odkritje in začetek črpanja nafte po 2. svetovni vojni, kar je spodbudilo razvoj industrije in priseljevanje ob tem pa so naleteli tudi na zdravilno vodo. To je pomenil začetek turističnega razvoja Lendave. S pomočjo literature in virov je podan geografski oris občine Lendava z vidika turističnih dejavnosti. Opisana je turistična ponudba v občini: kulturne znamenitosti in naravne danosti, prireditve, opisana je turistična opremljenost, podani osnovni statistični podatki o turističnem obisku. Na podlagi turistične ponudbe in opremljenosti so opredeljene prednosti in omejitve pri razvoju turizma, načrti in usmeritve turizma v občini Lendava ter predlogi turističnih programov. Ob zdraviliškem turizmu ima občina Lendava možnosti tudi za razvoj ostalih oblik turizma. Naravne danosti in bogata kulturna dediščina predstavljata potencial predvsem za razvoj vinsko-kulinaričnega ter kulturnega turizma. The graduation thesis presents the geographical overview of the municipality of Lendava in terms of tourist development. The development of the region has been marked by the discovery and start of oil extraction after World War 2, which has stimulated the development of industry and migration in addition, medicinal water was also discovered. This marked the beginning of tourist development in Lendava. A geographical outline of the Lendava municipality is given with the help of professional literature and sources. The thesis presents the tourist offer in the municipality: cultural and natural sights, festivals, the tourist infrastructure and basic statistical data about the number of tourists. The advantages and shortcomings in the development of tourism, plans and orientation of tourism in the municipality of Lendava, as well as proposals of tourist programmes are specified on the basis of the tourist offer and infrastructure. Apart from health tourism, the municipality of Lendava also has possibilities for the development of other forms of tourism. Natural sights and rich cultural heritage present the potential for the development of wine-culinary and cultural tourism.

Diplomska naloga obravnava možnosti turističnega razvoja v Občini Miklavž na Dravskem polju. Turizem je danes pomembna gospodarska dejavnost. Vedno več ljudi išče alternativo množičnemu turizmu, v ospredje prihaja trajnostni, zeleni turizem. Tukaj lahko svoje priložnosti iščejo male občine na podeželju, a vseeno dovolj blizu velikih mest. Ena izmed takšnih je Občina Miklavž na Dravskem polju. Ima nekaj kulturnih in naravnih znamenitosti, veliko gozdnih površin, ugodno prometno lego in zaledje večjih turističnih centrov. Vse to ji daje možnosti za razvijanje turistične dejavnosti. S pomočjo virov in literature, raziskovanjem in terenskim delom so v nalogi predstavljene naravne in kulturne znamenitosti, športna ponudba, društvena dejavnost, delovanje Turističnega društva Miklavž na Dravskem polju in pomembne prireditve. Na podlagi preučitve trendov v turizmu in opravljene SWOT-analize so podani lastni predlogi za razvoj turizma v občini. Izpostavljeni so: športno-rekreacijski turizem, ekoturizem in izletniški turizem. The thesis deals with the possibilities of tourism development in the Municipality of Miklavž na Dravskem polju. Nowadays, tourism has become an important economic activity. Many people search for an alternative to mass tourism, and the green, sustainable tourism popularity is growing. This presents an opportunity for small countryside municipalities, which are still close enough to the big cities. Miklavž na Dravskem polju represents one of the mentioned opportunities. It has some cultural and natural attractions, large forest areas, strategic logistic location and the surroundings of some major tourist centres. All these given characteristics make tourism development in Municipality of Miklavž na Dravskem polju possible. By examining various resources and literature, conducting research and field work, the thesis presents natural and historical attractions, sports activities, social activities, the work of Miklavž na Dravskem polju Tourist Society and important public events. New suggestions for the tourism development in the municipality were given, based on an examination of trends in tourism and SWOT analysis. Municipality of Miklavž na Dravskem polju should focus on sports and recreational tourism, eco-tourism and excursion tourism.

Diplomska naloga obsega zasnovo kolesarske poti ter izdelavo turistične kolesarske karte na severnih obronkih Uršlje gore. V uvodnem delu naloge so predstavljena teoretična izhodišča, na podlagi katerih smo zasnovali kolesarsko pot. Opisane so vrste kolesarjenja, vplivi gorskega kolesarjenja na naravno okolje ter analiza območja severnih obronkov Uršlje gore. V idejni zasnovi smo skozi zgodbo, ki črpa iz knjige »In kaj so ljudje ko lesovi«, opisali potek kolesarske poti »Na Suško po gladovno vodo«. Poleg prostorske umestitve smo načrtovano kolesarsko pot podkrepili s predlogi njene ureditve, kjer bi uporabili zgolj naravne vire in lokalne materiale. Praktičen del diplomske naloge predstavlja izdelavo karte v obliki interaktivne spletne aplikacije, katero smo izdelali na podlagi redakcijskega načrta opisanega v poglavju metode dela in podatki. Poleg karte smo pripravili tudi dodatno vsebino, opise naravnih in kulturnih znamenitosti ter fotografije razglednih točk. S celostnim načrtovanjem kolesarske poti »Na Suško po gladovno vodo« smo obstoječe kolesarske povezave posameznih občin združili v gorsko kolesarsko mrežo Uršlje gore, ki skupaj obsega 130 km kolesarskih poti. Pripravili smo kolesarsko ponudbo trajnostnega razvoja turizma – kolesarsko ekskurzijo, za katero menimo, da lahko pripomore k razvoju turizma na območju Uršlje gore. The present graduate thesis is an attempt at designing a bike route and a tourist bike map in the northern foothills of mount Uršlja gora. The introductory section provides the theoretical background, which served as the basis for bike-route planning and design, while discussing the types of cycling, the influence of mountain biking on the environment as well as providing an analysis of mount Uršlja gora northern foothill area. The conceptual design depicts the Na Suško po gladovno vodo (Heading for Suško to Drink Starving Water) bike route alignment through a story from the book entitled In kaj so ljudje ko lesovi (And What Are We But Woods). Apart from site selection, the paper also implements suggestions on bike-route management strategies so as to use only the natural resources and locally-sourced materials. The practical section focuses on a bike map design process in the form of online interactive mapping application, which was developed according to the editorial plan under the "methodology and data-collection" section. What is more, the interactive map includes additional contents, information on the natural and cultural heritage sites in the area as well as the photos of its vantage points. An integrated approach to Na Suško po gladovno vodo bike route planning and design enabled us to successfully connect the existing cycling routes and trails of individual municipalities and create a mountain bike network of mount Uršlja gora with a 130km ride. Last but not least, by offering a viable solution for sustainable tourism development – a bike tour excursion, this project can, in our opinion, indeed boost tourism in the northern parts of mount Uršlja gora.

V diplomskem seminarju smo se osredotočili na potencialne možnosti razvoja turizma, povezanega s plezališčem Kotečnik. V prvem poglavju smo opredelili področje raziskave in problem, ki je pritegnil našo pozornost, namen, cilje ter osnovno trditev, ki smo jo preverjali v diplomskem delu. Drugo poglavje je predstavljal teoretični del, v katerem smo se seznanili z elementi turistične ponudbe, ki so potencialno relevantni za razvoj turizma v plezališču Kotečnik. Najprej smo predstavili, kako pomemben je šport v turizmu, saj se vse več ljudi odloča svoj prosti čas preživeti aktivno. V nadaljevanju smo predstavili še destinacijski menedžment kot pomemben element kompleksnega upravljanja turizma v nekem kraju. Tretje poglavje je bilo namenjeno predstavitvi kraja ter plezališča. Na začetku poglavja smo predstavili Krajevno skupnost Liboje, ponudbo športa in rekreacije v njej, zgodovinsko dediščino ter nastanitvene kapacitete. Nadaljevali smo z opisom plezališča Kotečnik, njegovih sektorjev in njegovega razvoja. V četrtem poglavju smo izdelali SWOT analizo in analizirali rezultate anketiranja, ki smo jih ustrezno komentirali in jih prikazali s pomočjo grafov in tabel. Peto poglavje je bilo v celoti namenjeno predstavitvi predlogov, ki bi po našem mnenju izboljšali turistično organiziranost ter promocijo ponudbe plezališča Kotečnik. In diploma seminar we have focused on the potential development opportunities of the climbing area Kotečnik, which would significantly impact on the development of the tourist offer through given proposals. In the first chapter we have defined the field of research and identified a problem that has attracted our attention, purpose, objectives and the basic argument that we have been proving in the diploma seminar. The second section presents a theoretical part in which we were acquainted with the elements of the tourist offer that are potentially relevant for the development of tourism in the climbing area Kotečnik. We have first presented the importance of sport in the tourism, as more and more people decide to spend their free time actively. Furthermore we have also presented the destination management as an important element of a complex management of tourism in a certain place. The third chapter is devoted to the presentation of the town and climbing area. At the beginning of the chapter we have presented the local community Liboje, its main characteristics, sport and recreation, historical heritage and accommodation capacities. We have continued with the climbing area Kotečnik, where we have presented it, described the sectors and its development. In chapter four we have made a SWOT analysis and analyzed the survey questionnaire separately for local and foreign interviewees. The results were correspondingly commented and presented with the help of graphs. The fifth chapter is entirely dedicated to the presentation of the proposals, which, in our opinion, would improve the tourist offer of the climbing area Kotečnik.

Južna Istra je ena izmed najbolj obiskanih in turistično najbolj razvitih območij na Hrvaškem. Zaradi pomembnosti turizma v Južni Istri smo se odločili, da v diplomski nalogi predstavimo bistvene turistične značilnosti območja. Na turizem močno vplivajo številni dejavniki, zato smo v diplomski nalogi predstavili geografske značilnosti, turistično ponudbo, preučili značilnosti turističnih oblik in izvedli turistično raziskavo na obravnavanem območju. Pri izdelavi diplomske naloge smo uporabili deskriptivno metodo pri opisovanju značilnosti Južne Istre, komparativno metodo pri primerjavi statističnih podatkov in kavzalno neeksperimentalno metodo pri raziskavi o turističnih potovanjih v Južni Istri. Primerjava turističnih statističnih podatkov med Republiko Hrvaško Južno Istro in občinami Južne Istre nam je dala rezultate, ki govorijo o turistično zelo usmerjeni regiji. Raziskava, ki smo jo izvedli v obliki ankete med sto naključnimi anketiranci, nam je dala rezultate, ki so nam prikazali bistvene značilnosti turistov in turističnih potovanj v Južni Istri. Southern Istria is one of the most visited and most developed tourist regions in Croatia. Because of the importance of tourism in Southern Istria, we have decided, to present in this thesis, the major tourist characteristics of this region. Many factors have an influence on tourism therefore, in this thesis, we focused on the geographical characteristics and the tourist offer. We also studied the characteristics of forms of tourism and carried out a tourism research in this region. In this thesis the descriptive method is applied to describe the characteristics of Southern Istria, as well as the causal non-experimental method to carry out the research of tourist journeys in Southern Istria. A comparison of statistical facts on tourism between the Republic of Croatia Southern Istria and municipalities of Southern Istria showed results that this is a region very oriented to tourism. A research that was carried out in form of a survey on hundred coincidental persons, proved results, which showed major characteristics of tourists and tourist travels in Southern Istria.

V diplomski nalogi sem si za tematiko izbrala turizem, saj le-ta v določeni regiji poudari pomen naravnih, kulturnih, zgodovinskih, etnoloških in drugih unikatnih značilnosti ter ob ustreznem koriščenju le-teh pripomore k splošnemu razvoju in boljši kvaliteti življenja prebivalcev regije. V okviru te tematike sem izbrala Koroško regijo, podrobneje sem se usmerila na turistični potencial spodnje Mežiške doline, to je na občini Ravne na Koroškem in Prevalje. Na obravnavanem območju je precej neizkoriščenih lepot in značilnosti, ki so zaradi različnih razlogov poznane le domačinom. Med glavnimi problemi za razvoj turizma v regiji je pomanjkanje finančnih virov, razkropljenost turistične infrastrukture ter pomanjkljivo sodelovanje med občinami. V uvodu sem opisala namen in cilje diplomske naloge ter predstavila načine in metode dela, ki sem jih v procesu nastajanja dela uporabila. Drugo poglavje je namenjeno geografski predstavitvi spodnje Mežiške doline. Opredelila sem lego in predstavila naravno in družbeno-geografske značilnosti obravnavanega območja. V naslednjem poglavju sem se usmerila v pregled turističnega potenciala in znamenitosti v obeh občinah. Opisala sem naravne danosti, zgodovinsko in kulturno dediščino, sakralne znamenitosti in arhitekturno-etnološke značilnosti. Četrto poglavje predstavlja že obstoječo bolj ali manj izkoriščeno turistično ponudbo, kjer sem predstavila gostinsko ponudbo, turistične kmetije in planinske koče, prenočitvene zmogljivosti, tematske poti, tradicionalne prireditve in športno infrastrukturo obeh občin. V drugem delu diplomske naloge sem naredila povzetek raziskave LAS-a o strategiji razvoja v Mežiški dolini, ki je bila narejena leta 2010. Naslednje poglavje vsebuje moje lastne predloge za preživljanje prostega časa v spodnji Mežiški dolini. Naredila sem program za dva enodnevna izleta (ekskurzijo za osnovnošolce in izlet za odraslega turista) in dve vikend ponudbi (prireditvena in športna tematika). Naredila sem zloženke, v katerih je posamezni program tudi predstavljen. V zaključku sem strnila ugotovitve ter povzela prednosti, slabosti, nevarnosti in priložnosti za večji razmah turizma v spodnji Mežiški dolini. In my dissertation I chose to present the tourism, which in a certain region emphasizes the meaning of natural, cultural, historical, ethnological and other unique features and by their appropriate usage it contributes to the general development and better quality of life for the inhabitants of the region. In the frame of this theme I chose the Koroška region, I gave attention especially to the touristic potential of lower Meža valley in municipalities Ravne na Koroškem and Prevalje. There are a lot of unexploited beauties and features in the discussed area which are of different reasons well-known only to the locals. The main reasons for deficient development of tourism within the region are lack of financial resources, widely spreading tourist infrastructure and deficient cooperation between municipalities. In the first part I presented the intention and goals of the dissertation and also manners and methods I used during the process of its developing. The second chapter is about geographical presentation of lower Meža valley. I defined position and presented natural and social geographical features of the discussed area. In the next chapter I examined the touristic potential and sights in both municipalities. I described natural riches, historical and cultural legacy, religious sights and architecturally ethnological features. The fourth chapter presents the existing more or less utilized touristic offering, where I introduced catering industry, tourist farms and alpine huts, accommodation capacities, theme trails, traditional events and sport facilities of both municipalities. In the second part of the dissertation I summarized the LAS research about the strategy of the development in Meža valley which was made in the 2010. The next chapter contains my personal suggestions for spending free time in the Meža valley. I made a program for two day trips (excursion for primary school pupils and a trip for a grown-up tourist) and two week-end packages (event and sport theme). I made brochures which contain each program. In the conclusion I presented the findings and summarized advantages, disadvantages, dangers and opportunities for bigger growth of tourism in the Meža valley.

V teoretičnem delu smo definirali pojme povezane s trženje storitev in poudarili bistvo marketinškega spleta 7P za storitve, v poglavju Marketinški splet za turistične agencije za mlade pa smo to prenesli v prakso. Izvedli smo tudi anketni vprašalnik, na katerega se je odzvalo 103 anketirancev. Z anketnim vprašalnikom smo poizvedovali kakšno je mnenje mladih o turističnih agencijah za mlade, kaj menijo o njihovih ponudbah, cenah, destinacijah in koliko so v resnici obveščeni o njihovih ponudbah. Z rezultati ankete smo ugotavljali trenutno stanje, kako dobro mladi poznavanja turističnih agencij za mlade in njihove ponudbe. In the theoretical part, we define the concepts associated with marketing services and highlight the essence of marketing mix 7P for services and all that transferd in practice in the chapter Marketing mix for a travel agencies for young people. We carried out a survey questionnaire, which responded to the 103 respondents. With the questionnaire we try to find out what kind of opinion have young people for the travel agencies for young people, what they think of their offerings, prices, destinations and how much they realy now about ther offers. With the results of the survey we observed the current situation, we were interested to know how well young people know about travel agency for young people and their offers.

Diplomska naloga predstavlja turistično ponudbo v Zgornji Savinjski dolini. Ključna trditev je, da je Zgornja Savinjska dolina turistična destinacija, ki ima večji turistični potencial, kot ga trenutno izkorišča. S svojimi naravnimi in kulturnimi danostmi, družbenim potencialom ter dokaj urejeno infrastrukturo se lahko kot turistična destinacija prebije iz anonimnosti. Dissertation is introducing tourist offer in Upper Sava Valley. Claim is key, that Upper Sava Valley is tourist destination, that he has larger tourist potential, corner is utilizing him at the moment. Tourist destination can spend corner with her natural and cultural circumstances, social potential and rather tidy infrastructure from anonymity.