The development of tourism in the cities of Gornja Radgona and Bad Radkersburg

Diplomsko delo z naslovom Razvoj turizma v mestih Gornja Radgona in Bad Radkersburg proučuje razvoj turizma in turistične ponudbe, naravne in kulturne dobrine turizma ter vrste turizma, ki so se razvile v obeh mestih. Glavni namen diplomskega dela je skozi komparacijo ugotoviti razlike in podobnosti v turistični ponudbi. Med raziskovanjem se je izkazalo, da je turizem zahtevna dejavnost, saj predvsem kakovost in lastnost turističnega proizvoda zadovolji potrebe in pričakovanja turistov. Od raziskovalnih metod so v diplomskem delu uporabljene deskriptivna in komparativna analiza podatkov iz primarnih in sekundarnih virov. Mesti ponujata raznoliko turistično ponudbo, tako da bi lahko medsebojno sodelovali in s tem privabili še več turistov. Na podlagi ankete je bilo ugotovljeno, da je osnovni motiv prihoda v mesto koriščenje turistične ponudbe, ki se med seboj razlikuje. V Gornji Radgoni je turistom zanimiva radgonska penina in kmetijsko-živilski sejem, v Bad Radkersburgu pa terme. Trditev: »Gornja Radgona je mesto sejma in penine.« lahko označim za resnično. Diploma work with a title Development of Tourism in the towns of Gornja Radgona and Bad Radkersburg examines development of touristic offer, natural and cultural benefits of tourism and types of tourism, which developed in both towns. The main goal of this diploma work is to find the differences and similarities in touristic offers by comparison. During research it was found out, that tourism is a difficult activity, because only the quality and characteristics of touristic product meet the needs and expectations of tourists. In this diploma work descriptive and comparative data analysis method from primary and secondary sources were used. The towns offer a varied touristic offer, so they could cooperate and attract even more tourists. On the basis of a survey it was found, that the basic motive of arrival to the town is to be a part of touristic offer, which is different from town to town. In Gornja Radgona tourists are interested in Radgona sparkling wine and Agra fair, in Bad Radkersburg tourists visit spa. The statement »Gornja Radgona is a town of fair and sparkling wine« is true.