1. Strategic analysis
- Author
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Čížek, Jan, Krause, Josef, and Sieber, Patrik
- Subjects
internal environment ,vnější prostředí ,vnitřní prostředí ,Porterova analýza pěti sil ,pivovar ,SWOT analýza ,SWOT analysis ,Porter's analysis of five powers ,Strategic analysis ,Strategická analýza ,PEST analýza ,external environment ,PEST analysis ,brewery - Abstract
The topic of this bachelor's thesis is strategic analysis of company Pivovar Vysoký Chlumec a.s. The main targets of this thesis are analysis of company's position and try to recommend some suggestions to the future with some tools of strategic analysis, which should help for develop the company. For the evaluation of actual position will be used methods like PEST analysis, Porter model of 5 forces, VRIO analysis, financial analysis and SWOT analysis that summarize the whole strategic analysis. On the basis of the SWOT analysis there will be formulated the strategic recommendation for the future that should help the company in the beer market. These strategies can be also an inspiration for management and their plans for developing the company.
- Published
- 2017