Strategic analysis

The aim od this bachelors thesis is to create a strategic analysis of the company Al-Namura s.r.o. This company is focused on producing non-alcoholic beverages and wholesale with beverages. In the first part of the thesis teoretical terms and basic processes of strategic analysis are introduced. In the second part these processes are applied to create the strategic analysis of the company. Thanks to these metods we identify opportunities and threats and strengths and weaknesses. Results of each analysis are apply in SWOT analysis, which give us basics to create strategic recommendations.