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The aim of this study is to examine the personal factors that influence attitudes toward ethical consumption and its effects on life satisfaction, attitudes toward ecological clothing, and buying intentions, using a comparison of two different contexts: Portugal and Peru. A total of 520 valid questionnaires were collected. Structural equation modeling was employed to test the hypotheses. The findings indicate that idealism and pro-environmental beliefs have a positive effect on attitudes toward ethical consumption. Additionally, attitudes toward ethical consumption are positively associated with life satisfaction and attitudes toward ecological clothing, which can predict buying intentions. This research provides further insight into the attitude-intention gap, by highlighting the dual role of attitudes - combining ethical attitudes with attitudes toward ecological clothing - in two understudied contexts It is noteworthy that this study offers a novel approach to understanding consumer motivation toward ethical consumption and its impact on life satisfaction. [ABSTRACT FROM AUTHOR]

This article aims to examine the influence of green strategic alliances (GSA) on both green radical and incremental innovation through the effects of green supply chain integration (GSCI). A theoretical model was proposed and evaluated using structural equation modeling. A 37‐item questionnaire was created to assess the proposed relationships, and a total of 303 valid responses were obtained from a sample of industrial and service companies in China. The findings indicate that GSA have a positive impact on GSCI, and thus, on both green radical and green incremental innovation. This study also explores the role of strategic alliances in corporate green innovation, and how members of alliances can benefit from superior green innovation through shared value creation. The authors innovatively adopt the frameworks of value creation and stakeholder theory to explain how supply chain (knowledge, technology, and processes) can aid firms in achieving green radical and incremental innovation. [ABSTRACT FROM AUTHOR]

This research analyses some of the antecedents and consequences of brand hate and examines the moderating effects of neuroticism and extraversion personality traits on behavioral outcomes. After collecting 375 responses, the data analysis was based on the structural equation modeling. Results show that symbolic incongruity, ideological incompatibility, and perceived value are predictors of brand hate, and that brand hate influences negative word-of-mouth, anti-brand actions and complaining. The relationship between brand hate and behavioral results are reinforced for consumers with high neuroticism traits and, in contrast, are attenuated in consumers with high extraversion traits. This investigation innovates by combining signaling theory and expectancy violation theories to explain the emergence of brand hate and its impacts on brand-related outcomes. It particularly explores the possibility of a curvilinear relationship, where brand hate tends to grow exponentially with the intensity of the signals. [ABSTRACT FROM AUTHOR]

This paper seeks to investigate the impact of ambidexterity (exploration and exploitation) on green product innovation and the success of new products through the effects of sustainability, considering the moderating role of customer pressure. This research proposes a theoretical model that was tested using structural equation modelling (SEM) and a multigroup analysis to understand the moderating role of customer pressure. A 23‐item questionnaire was developed to explore the proposed relationships, applied in two different moments, answered by two other critical respondents from each company. At the end of the second collection moment, 336 valid questionnaires were collected from a sample of industrial SMEs in Portugal. The results show a positive influence of ambidexterity on sustainability and, therefore, on new product success and green product innovation. In addition, green product innovation increases the success of new products due to the growing demand for more sustainable products. Furthermore, the chain of effects between ambidexterity and further product success was strengthened when customer pressure was higher. This study stresses the need to actively manage exploration and exploitation investments to enhance ambidexterity, especially when sustainability and green innovation are the expected outcomes. The originality of this research is related to the contributions of hierarchical dynamic capabilities, combining and balancing exploration and exploitation, to produce successful ambidextrous companies in sustainability and green strategies. [ABSTRACT FROM AUTHOR]

Internal marketing is a concept still little recognized and disseminated, with most of the research on this area of marketing focusing on the service sector and well-consolidated and industrialized markets. This article sheds light on the importance of internal marketing practices by identifying their impact on workers’ proactive behavior and life satisfaction while observing the effects of affective commitment and job satisfaction. The study collected 428 valid questionnaires from Portuguese workers (218 in the private sector and 210 in the public sector) and applied structural equation modeling to test the hypotheses. The results showed how adopting an internal marketing perspective can contribute to successful organizational and human resource management. It was observed that internal marketing practices lead to affective commitment and job satisfaction in both the private and public sectors, although more pronounced in the private sector. Also, the findings pointed out that the workers’ affective commitment leads to adopting proactive behavior and life satisfaction only in the public sector and that job satisfaction leads to proactive behavior and life satisfaction for workers of both the private and public sector. This study contributes to increasing understanding of internal marketing, its applicability, and its importance for workers and organizations. Additionally, comparing the private and public sectors helps understand and show how this practice matches the workers’ expectations. [ABSTRACT FROM AUTHOR]

Purpose: Even though the importance of understanding festivals from a tourism attraction development perspective has been addressed, few studies have examined the factor of brand equity in festival tourism. For that reason, this research examines the antecedents and consequents of the consumer-based brand equity (CBBE) of an event. Design/methodology/approach: After data collection, which was carried out through a questionnaire, the structural equation model was used to analyze the statistical data. The results were based on a sample of 329 participants who attended two major music festivals in Portugal: NOS Primavera Sound and NOS Alive Portugal. Findings: For both samples, this research shows that many aspects related to the event (image, experience and satisfaction) impact CBBE and CBBE influences destination image, the intention to revisit the destination and the intention to recommend the destination. Originality/value: This study presents itself as innovative since it brings the CBBE of an event to the center of an investigation, showing how it helps transfer the effects of image, satisfaction and the experience of a festival to a destination image, the intention to revisit and the intention to recommend a place. [ABSTRACT FROM AUTHOR]

Purpose: The objective of this paper is to understand the relationships between service quality, perceived value and satisfaction because several studies endeavored to model these linkages. It is important to test these relationships with loyalty and word-of-mouth (WOM). Thus, it is important to test these relationships in the insurance sector since the relationship between these variables and WOM has not been studied in insurance. Design/methodology/approach: This investigation proposes a theoretical model tested using structural equation modeling (SEM). A questionnaire survey was developed to explore the relationships among service quality, perceived value, satisfaction, loyalty and WOM. For this study, 744 valid questionnaires were collected from a sample of Portuguese car insurance holders. Findings: The results revealed that service quality has a direct relationship with perceived value and satisfaction. In turn, perceived value has a direct relationship with satisfaction. Perceived value and satisfaction influence loyalty and WOM. Finally, loyalty influences WOM. Originality/value: This investigation examines the mediating role of perceived value and satisfaction in the relationship between service quality (facility and interactive) and loyalty and WOM in the insurance industry. It fills a gap in the literature by exploring the variables that lead to positive WOM in the insurance industry; the authors do not know any study that links these variables with WOM. Also, the relationship between loyalty and WOM has been poorly studied, although it is well known that in services, loyal customers speak well of the companies. Thus, the authors try to fill this gap in the academic literature by analyzing these relationships. [ABSTRACT FROM AUTHOR]

This research assesses the lean and green (LG) practices' impact on the competitive advantage (CA) of organizations, through sustainable performance, considering lean maturity as the moderator. A structured questionnaire was used to collect data from a cross‐sectional sample of 261 companies operating in Portugal. Hypotheses are tested through structural equation modeling and multigroup analysis to examine the lean maturity moderating role. Results demonstrate a positive impact of LG practices on sustainable development and that their three dimensions of CA, with lean maturity boosting most relationships. This research highlights the impact of LG practices on organization's competitiveness and helps them underpin the importance these practices when comes to enhance their sustainable performance and their CA with help of environmental policy and also stakeholder engagement. Future studies should address these relationships upon a specific dimension, namely the correlation between environmental performance and CA, as it was not dealt in this study. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this study is to analyze how corporate social responsibility (CSR) affects a company's value. It does this specifically by analyzing the effect of socially responsible behaviors on shared value (SV) creation, in order to foster higher performance (PRF) and greater competitive advantages, considering the moderator role of the supply chain leadership dependency (SCLD). It provides new insights into CSR management to ensure business sustainability for supply chain management. Design/methodology/approach: This study uses a structured questionnaire to gather data from a cross-sectional sample of 425 supply chain partners for Portugal's biggest energy supplier. Structural equation modeling is used to test the proposed hypotheses, and a multigroup analysis is conducted to find how a supplier's dependency can impact the suggested relationships. Findings: The findings suggest that CSR positively impacts CA, SV and PRF. Additionally, this study reveals that SV has a positive impact on PRF. Additionally, the SCLD appears to moderate some of the proposed relationships. Research limitations/implications: This paper provides some empirical evidence of the influence of CSR on organizational value creation, contributing toward a better understanding of the impacts of socially responsible behaviors on business sustainability. The overall results may support the importance of CSR, identifying how a socially responsible company may create value for itself and share it with partners, thereby improving performance and competitiveness, while considering the role of dependency in moderating these relationships. Yet, the research considers only one company supplier. The relationships between variables need to be explored in other practical case studies and longitudinal investigations to improve upon the potential for making generalizations. Practical implications: Results show that being cooperative might make a company more competitive, which might be one of the foundations of CSR and sustainability. Social implications: This study claims that profit alone is no longer sufficient for the legitimization of business. As an alternative, SV creation has become the new goal for businesses seeking to regain and improve societal trust. Originality/value: The overall results may support the importance of CSR, identifying how a socially responsible company may create value for itself and share it with partners, thereby improving performance and competitiveness, while considering the role of dependency in moderating these relationships. [ABSTRACT FROM AUTHOR]

This investigation aims to study the perception of "foreign" tourists regarding the destination image of Luanda, thus evaluating the impact of place identity, optimal distinctiveness and authenticity on positive and negative emotions and how these emotions can influence satisfaction, affective attachment and the intention to revisit. For the analysis of statistical data, the Structural Equation Model was used. Results were based on a sample of 252 tourists. This research showed that place identity influences positive and negative emotions, while optimal distinctiveness and authenticity only impact the positive emotions of the tourist. It was further evidenced that positive and negative emotions have a positive influence on satisfaction, but only positive emotions have an impact on affective attachment and intention to revisit. This investigation shows how positive and negative emotions may link the tourists' perceptions when visiting Luanda to the relationship they want to maintain with the city and to their willingness to return. [ABSTRACT FROM AUTHOR]

Purpose: This study delves in the controversy about the nature and the sign of the effect of strategic alliances and exploration and exploitation capabilities on innovation and new product development. The paper analyses the effects of knowledge sharing and strategic alliances relationships at the firm level. Specifically, we study the influence of strategic alliances relationships in new product development and the mediating role of exploration and exploitation as dynamic capabilities. Design/methodology/approach: This investigation proposes a theoretical model tested using structural equation modeling (SEM). The multigroup analysis was performed to understand the moderating role of. A questionnaire survey was developed to explore the relations between strategic alliances and innovation and new product development variables. For this study, 387 valid questionnaires were collected from a sample of Portugal SME' firms. A 90-item questionnaire was submitted to employees managers of a large number of Portuguese SMEs, which consists to study the relationships among all the variables. Findings: The results show that exists a positive direct influence of strategic alliances on innovation and new product development, and mediating impact the exploration and exploitation by the moderating role of knowledge sharing. Research limitations/implications: This study has some methodological limitations affecting its potential contributions. A cross-sectional study that captures one image in time and its ability to identify strict causality between variables is limited. Furthermore, the results are based on log collected from a key respondent, rather than broader actual data. The results are restricted to one country, Portugal. Future research should initially target different countries. Such research could then test the generalizability of the results. Practical implications: To fill this managerial relevance gap, we propose a process model in which the main antecedents of alliance stability will be examined. We argue that an alliance's evolutionary dynamics depend on these factors and variables that the partners must assess and manage over its developmental stages. In this sense, managers have significant scope to influence the ultimate success of strategic alliances. This study highlights the need to actively manage the cooperation – competition (coopetition) tension with the alliance partner and to apply the knowledge acquired from the partner to create new knowledge to enhance innovative performance Originality/value: This paper contributes to fill the gap between strategic alliances and new product development mediated by exploration and exploitation in the dynamic capabilities view. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Management Analysis / Revista Gestão em Análise is the property of Revista Gestao em Analise and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Purpose The purpose of this paper is to analyze the influences of brand personality on consumer behavior, with a special emphasis on the brand love construct. The aim is to expand upon existing literature in the field of branding, investigating the relationship between brand love and brand personality through experiential approaches to consumer behavior.Design/methodology/approach The conceptual model and the analysis of related hypotheses were based on a sample of 478 Portuguese clothing brand consumers. The data were collected using an online survey and the data analysis was done using the structural equations modeling.Findings The results show that brand personality has a positive and significant impact on brand love, resistance to negative information and self-disclosure and brand love has a positive and significant impact on brand loyalty, word-of-mouth, resistance to negative information, willingness to pay more, self-disclosure and active engagement.Research limitations/implications This study has some methodological limitation affecting its potential contributions. This investigation has a cross-sectional nature and only tested a few variables as consequences of brand personality.Practical implications This investigation provides evidence of the major impacts of both brand personality and brand love, showing how they combine to boost relevant outcomes like brand loyalty, WOW, willingness to pay more, resistance to negative information, self-disclosure or active engagement.Originality/value The originality of this research is related to three fundamental aspects: it is the first time the relationship between brand personality and brand love is tested using second-order modeling to capture the combined effects of all dimensions of brand personality; the influence of brand personality is usually related to attitudes (e.g. word-of-mouth, willingness to pay more, etc.) and not with feelings, such as love, the most powerful feeling that can be established between two people or between a person and a brand (in the case of brand love); and the authors tested brand love by linking brand personality and some traditional relational outcomes under the assumption that brand love can strengthen such relationships. [ABSTRACT FROM AUTHOR]

Purpose Brand love is associated with consumer behaviours that are key for organisational performance. However, research on the antecedents of brand love is sparse. The current research draws on the information processing model as well as on the experiential approaches to consumer behaviour to develop a model comprising a novel set of antecedents.Design/methodology/approach To test the research hypotheses, we resort to two samples, which implied the collection of usable 1,018 questionnaires. For hypotheses testing, we resort to structural equation modelling.Findings Both functional constructs as well as more symbolic/emotional ones are positively associated with brand love. In addition, constructs with a more functional nature tend to have an indirect effect on brand love, whereas constructs with a higher level of abstraction tend to mediate the effects of more specific brand qualities. Finally, brand love is related with important outcomes, including loyalty, word of mouth and willingness to pay a premium price.Research/limitations implications This research has a cross-sectional nature. Moreover, we rely on a single informant, but the procedural remedies as well as the statistical tests we conducted suggest that common method variance is not a concern.Practical implications The findings suggest that managers should emphasise both functional as well as emotional/symbolic aspects to strengthen the links between brands and consumers, which will be beneficial for both sides.Originality/value This study is the first to investigate the relationship between a number of symbolic and functional brand aspects and the development of brand love feelings. [ABSTRACT FROM AUTHOR]

Studies have suggested that the exchange of information is an important element of relationship marketing. Communication can be defined broadly as the formal as well as informal sharing of meaningful and timely information. There is widespread recognition in the literature that communication plays an important role in the insurance industry. Based on a sample of 744 Portuguese car insurance holders, a structural equations model was used to understand the communication determinants between the above mentioned car insurance holders and the insurance companies. The results of structural equations modelling show that interactive service quality, facility service quality, and customer orientation of the contact personnel are determinants of perceived value and reputation. In turn, perceived value directly influences reputation. Finally, perceived value and reputation directly influence communication. The main factor directly influencing communication was reputation with perceived value having less influence. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Management Analysis / Revista Gestão em Análise is the property of Revista Gestao em Analise and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article extends the current research on innovation by investigating the relationship between innovative capabilities and export firms' overall performance. From the perspectives of the resource-based view (RBV) and dynamic capability, we examine the differential and interactive effects of exploration and exploitation capabilities in product innovation for external markets and overall performance (direct and mediated by a new product). In addition, we test the moderating effect of market dynamism and the controlling effect of firm size on these relationships. Hence, the main contribution of this article is developing and empirically testing an original model, by combining these constructs that address new relationships, in an emerging country. This model was tested with data from 498 Brazilian export firms, distributed throughout all Brazilian manufacturing sectors, by firm size, and in states. The analysis was made with application of the structural equation modeling (SEM). As a result, we found support for the assumptions that exploitation capabilities influence product innovation and overall performance, whereas exploration capabilities and their interaction to exploitation capabilities influence overall performance, but not product innovation. Additionally, the relationship between exploitation capabilities and overall performance is mediated by product innovation. Unlike hypothesized, market dynamism does not moderate the relationship between product innovation and overall performance. Furthermore, firm size works as a controlling variable in the relationships analyzed. Regarding the implications for theory, this study contributes to grasp that exploitation capabilities influences a firm's overall performance, both directly and indirectly (via product innovation), and highlights the various direct and mediatory effects of innovation on overall performance. These insights show the importance of considering the role of mediating and moderating variables in theory and research models that address the determinants of overall performance to avoid overestimation of certain constructs. Finally, the paper provides original empirical support for the hypothesis of the interdependency of product innovations for external markets and overall performance. [ABSTRACT FROM AUTHOR]