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BRAND SENSUALITY & BRAND AFFECT: OS SEUS ANTECEDENTES E CONSEQUENTES.

Authors :
Vaz Nunes, Carlos Daniel
Coelho, Arnaldo
Maia Bairrada, Cristela
Source :
Journal of Management Analysis / Revista Gestão em Análise; set-dez2019, Vol. 8 Issue 3, p83-101, 19p
Publication Year :
2019

Abstract

<i>Copyright of Journal of Management Analysis / Revista Gestão em Análise is the property of Revista Gestao em Analise and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
Portuguese
ISSN :
19847297
Volume :
8
Issue :
3
Database :
Complementary Index
Journal :
Journal of Management Analysis / Revista Gestão em Análise
Publication Type :
Academic Journal
Accession number :
142034362
Full Text :
https://doi.org/10.12662/2359-618xregea.v8i3.p83-101.2019