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Start Over Descriptor "Mama Tish's Italian Specialties -- Marketing" Topic sales management -- case studies
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1. Starting a sales force from scratch

Author

Murray, Tom

Subjects
Sales management -- Case studies, Sales managers -- Human resource management, Sales personnel -- Training, Pilot Corporation of America -- Marketing, Lotus Development Corp. -- Marketing, Mama Tish's Italian Specialties -- Marketing
Abstract

Six months after joining Pilot Pen Corp. as national sales manager in 1975, Ronald G. Shaw decided he wanted to set up his own direct sales force. The primary reason? […]

Published
1991

Catalog

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