1. Crossmodal congruency effects between sound and food pictures in a forced-choice task
- Author
-
Beth Fairfield, Michela Balsamo, Michela Mangone, Caterina Padulo, Alfredo Brancucci, Padulo, C., Mangone, M., Brancucci, A., Balsamo, M., and Fairfield, B.
- Subjects
Matching (statistics) ,Experimental and Cognitive Psychology ,050105 experimental psychology ,modulate ,Task (project management) ,auditory cue ,03 medical and health sciences ,0302 clinical medicine ,Arts and Humanities (miscellaneous) ,Food choice ,Developmental and Educational Psychology ,Humans ,0501 psychology and cognitive sciences ,Active listening ,music ,response ,Taste quality ,Crossmodal ,Two-alternative forced choice ,Psychological research ,modal similarity ,05 social sciences ,Taste Perception ,General Medicine ,correspondence ,Sound ,Food ,Taste ,Auditory Perception ,Psychology ,030217 neurology & neurosurgery ,Cognitive psychology - Abstract
Research using short musical sequences and musical tracks created by means of computer algorithms has demonstrated that individuals with or without musical skills can match these soundtracks to specific tastes with above-chance accuracy. More recently, a study that investigated implicit effects associated with crossmodal congruency/incongruency between auditory cues and food images found that such soundtracks are effective in eliciting facilitating effects of taste quality classification with congruent food images as well. In the present study, we tested whether this crossmodal congruency between auditory cues and food images may also influence food image choice by means of a forced-choice task. We selected and used sweet and salty soundtracks as stimuli and food images including both low- and high-calorie exemplars and asked participants to select which food they would prefer to eat (one sweet and one salty) while listening to the soundtracks. We found a general greater proportion of food choices in the soundtracks matching tastes conditions, and that soundtracks matching tastes are effective in influencing congruent food image choices, supporting previous research and adding new interesting outcomes.
- Published
- 2021