1. AN ANALYSIS OF THE READABILITY OF SELECTED MANAGEMENT JOURNALS.
- Author
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Loveland, John, Whatley, Arthur, Ray, Barbara, and Reidy, Richard
- Subjects
BUSINESS publishing ,READING research ,PERIODICALS ,READABILITY (Literary style) ,COMPREHENSION ,ECONOMICS literature ,MANAGEMENT science ,SERIAL publications ,MANAGEMENT ,READING (Higher education) - Abstract
The article presents a study which examined the readability scores of selected management journals over a five year period (1967 to 1971). The study measured ease of understanding and comprehension based on investigating the style of writing. The authors used the Flesch Reading Ease Test to determine the readability of the journals. The findings revealed that the majority of the journals surveyed have become more difficult to read and only three of the ten journals showed a statistically significant change in reading ease scores.
- Published
- 1973
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