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Broadsign, an OOH technology provider, has partnered with Pattison Outdoor Advertising, a Canada-based OOH media owner, which has adopted the Broadsign OOH technology stack. [ABSTRACT FROM AUTHOR]

The article offers information on the out-of-home advertising industry in Canada which is promoted by Out-of-Home Marketing Association of Canada (OMAC). It presents briefs on various forms of out-of-home media including horizontal and vertical posters, electronic messages, and backlit outdoor. It also contains charts depicting out-of-home media distribution in Canada.

The article presents information related to the out-of home (OOH) advertising in Canada. It is stated that a 2.5% increase in OOH advertising revenues is predicted in 2012 by ZenithOptimedia in Canada. It is noted that OOH is generally categorized into two groups, traditional and non-traditional. It is mentioned that Out-of-Home Marketing Association of Canada (OMAC) promotes the OOH advertising industry.

The article discusses the significance of eye-catching brilliance in promoting a product. Beyond a strong message and great design, capturing attention in a media-cluttered world requires eye-catching brilliance that special features like corporate colours, metallics, fluorescents or coatings with unique characteristics can provide. A new printing process that's taken off tike a flash, developed in the UK and beginning to take hold in Canada, is MetalFX (MFX). The technique can add a polished look to any printed piece, including this magazine's cover and the advertisements on the cover. The metallic effect achieves greater realism and luxurious attraction to any project where metal images are being reproduced or any photograph or illustration in need of extra sparkle.

Pattison Outdoor Advertising, a Canadian OOH and advertising company, is partnering with Hivestack, an advertising tech company, to provide programmatic DOOH transactions. Through the partnership, Pattison will connect its DOOH advertising in Canada to Hivestack's Supply-Side Platform, which will in... [ABSTRACT FROM AUTHOR]

The article focuses on the condition of out-of-home and transit advertising in Canada. It mentions the popularity and diversity of these advertising forms and cites that they are commonly used by most companies in promoting their products. It highlights the types of out-of-home advertising such as traditional and non-traditional scheme. Several charts including outdoor distribution and weekly average in-town per capita are also presented.

The article explores the market development of out-of-home and transit media in Canada between 2008 and 2009. It presents several charts that show the comparison of outdoor media, its outdoor distribution, and English and French population who have taken transit at least once in past week. Key information on forms of out-of-home media, such as posters and murals, and the Canadian Outdoor Measurement Bureau is further discussed.

A chart is presented listing the top 20 markets for out-of home advertising distribution in Canada including outdoor digital, mall and parking lots.

This article examines the marketing effectiveness of billboards in Canada in 2007. According to the author, a billboard is the most succinct expression of advertising. He asserts the effectiveness of brevity of billboards. In addition, the author discusses the attitude of commuters towards the use of billboards.

Focuses on the development of the seven-day transit shelter campaign system from Viacom Outdoor Canada. Expositions of business short-term promotions; Capabilities of the advertising system; Impacts on products and service marketing.

Highlights the forecast of Mediacom Inc. for the outdoor advertising industry in Canada in 1980. Increase in poster revenue; Percentage of revenue growth to be posted by superboards; Significance of mediacomputer service to the industry.