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NEW YORK -- Major branded sportswear classification companies are finding that they can't rest on their laurels. In addition to the same pressures the rest of the industry is facing [...]

The reemergence of classic fashion trends in conjunction with Tiger Woods' victory at the Masters tournament is propelling golf apparel into becoming one of the best selling men's sportswear categories. High-end category specific brands such as Supreme International, Lacoste, Ashworth, and Cutter and Buck are competing with more generic sportswear companies such as Haggar and Hugo Boss as well as several private label brands from retailers such as Federated Department Stores and Nordstrom to harness this surge in golf apparel sales., Five or six years ago, times were so good in the golf business that if you weren't making money, you should simply find another line of work. Or so it [...]

Better specialty stores and men's clothing stores such as Lord & Taylor, Saks Fifth Avenue and Glik Stores are increasing their offerings of highly functional and technical sportswear and accessories. Fashion designers such as David Chu, Tommy Hilfiger and Ralph Lauren have launched performance accessories and polyester fleece collections including mufflers, scarves, caps, sport bags, sport-specific footwear, hosiery and eyewear. FilaSport, Mossimo and FreeStyle U.S.A. also offer sportswear items made of outerwear-inspired fabrics and a wide assortment of performance-related items., NEW YORK (FNS) -- Performance accessories are going mainstream. Highly functional items like nylon weather-resistant bags, diving watches and Polarfleece cold-weather gear have been available in specialty sporting goods stores [...]

Designer and collection menswear firms attribute their extraordinary sales and earnings growth in 1995 to their customer-oriented focus, their unique brands and image and an exciting presentation at the retail level. In addition, they do not generally compete on price, because more affluent customers are not as affected by the current US economic climate as those shopping at department stores. Designer firms, therefore, concentrate on high-quality, high-fashion items that carry an identifiable image, and they market them relentlessly., NEW YORK -- Thanks to bang-on product, inviting shop concepts and compelling, relentless advertising, many designer sportswear and collection firms are defying the dismal apparel market and reporting annual sales [...]

BIARRITZ, France -- France may be famous for its wine, chateaux and cuisine, but here on the country's southwest coast, it's all about surfing. Locals call it 'le petite Calefornie,' [...]

WRANGLER WESTERN WEAR has signed on to sponsor country singer Phil Vassar in a deal that will include poster and ticket giveaways, and point-of-purchase displays in various Western retail stores. [...]

After more than two long, lean years for men's retailers, a new look is gaining credibility. Call it premium sportswear. It mixes and matches the best of European street fashion, [...]

With skateboarding on a roll everywhere from L.A. to Omaha to New York City, board sport retailers have been keeping an eye out for the Next Big Thing. And now [...]

Lee Makes a Wish Lee has one big wish: to get a bigger chunk of the junior jeans business. It also has a problem: Many teen girls think of Lee [...]

Sydney's Swimfest SYDNEY -- If one thing emerged from the recent fashion week here, it's that Sydney designers are past masters at the art of swimwear. And for that alone, [...]

Teen fave Quiksilver will open 30 stores this year. The Huntington Beach, Calif.-based swimwear and apparel manufacturer opened 23 stores and 216 vendor shops last [...]

LOS ANGELES -- Deep inside Orange County's Velcro Valley, the action sports companies that have built a billion-dollar empire on men's and boy's surf, skate and snowboarding can no longer [...]

To promote his vintage products, Peter Capolino eschews newfangled strategies in favor of traditional word of mouth PETER CAPOLINO LAUGHINGLY describes himself as "the only middle-aged guy who stays up […]

It's a highly romantic vision, reminiscent of an earlier time: the lone cowboy on the range with only the sound of the rustling leaves and the scent of his horse [...]

NEW YORK -- Having tapped into Generation Y with its hot Roxy junior brand, Quiksilver Inc. is going after a slightly older crowd with the launch of a contemporary women's [...]

Hugo Boss has had it with fashion's boundaries. The company's advertising for spring will mix its brands for a single campaign to run in golf and men's magazines. A montage [...]

Fairway fashion that easily combines with the world of dressy, business casualwear may be the balm to finally sooth the burn department store retailers have felt since golf fever went [...]

There's been a lot of talk about the millennium, for fashion maybe it's too much talk as retailers will be faced this spring with testing how modern does modern man [...]

Mainfloor men's wear is where department stores truly feel the squeeze between the rock, of collection sportswear, and the proverbial hard place, which is the ever-growing pull of the specialty [...]

Apple pie, hot dogs and Polo? Or is it talk shows, hamburgers and Tommy? Fashion is a big part of the myth the world expects America to be. In the [...]

Call them anything -- from 'comfort' jeans to 'flex' jeans. Just don't call them 'stretch.' That's the advice from jeans makers who say that men's stretch denim can be a [...]

Tommy Hilfiger has unveiled a new design and marketing strategy. In part, that strategy involves the segmentation of his men's sportswear lines into two categories: flag and crest. Flag products will be crisp, clean, modern, colorful and young in spirit, according to Hilfiger. Crest products, in contrast, will be more subdued and traditional, less blatantly logoed and aimed at a slightly older customer., Tommy Hilfiger unveiled 'operation clean-up' Friday, a wide ranging marketing and design strategy that calls for cleaner logos and a definitive segmenting of his core men's sportswear business into two [...]

Vendors of men's sportswear collections are customizing the visual elements of their in-store shops, hoping to entice shoppers and encourage multiple purchases. Vendors agree that customized shop installations, which can impart product information and succinctly communicate brand image, can bring 30-50% sales gains. Nautica's new concept shop in Macy's Herald Square store in New York, NY, uses video monitors, back-lit lifestyle imagery, and high-capacity fixtures., NEW YORK -- In today's in-store shop game, bigger IS better. And in more ways than one. Real estate permitting, men's collection sportswear vendors are upping the size of fixtures, [...]

Men's denim shorts manufacturers expect 1997 to be as good a sales year as 1996. Bookings for spring 1997 at Levi Strauss and Co of San Francisco, CA, are already ahead of 1996, and Wrangler from VF Corp, Polo Jeans Co, and Lee Apparel Co are all projecting increased shipments and sales for 1997. Colors are seen as a growth opportunity, although dark finishes continue to be important. Wide legs are forecast to be a major shorts silhouette at Levi's., New York - Jeans makers have high hopes for their men's denim shorts business for spring/summer '97. Shorts were very strong in 1996 and all indications point to a good [...]

Casual and activewear with team colors, flags, and sport logos will be in the summer '96 collections of major sportswear companies, such as Ralph Lauren, Nautica, and Hilfiger in conjunction with the Olympics. A large ratio of the 120 official licensees signed by the Atlanta Centennial Olympic Properties are apparel makers. Retail expenditures for hats, shirts, and other items is expected to reach $15 billion., NEW YORK - Athletes and official apparel licensees aren't the only ones gearing up for the summer Olympics in Atlanta. Top American sportswear designer companies including Hilfiger, Nautica and Ralph [...]

NEW YORK - Technical outerwear and novelty tops dominate the retail spotlight this fall in the contemporary men's market, according to retailers surveyed by DNR. 'People seem to be buying [...]

Collection sportswear manufacturers find that marketing is key to success in their niche. Different manufacturers take different approaches to marketing ranging from broad expansion strategies to focusing on key niches on a seasonal basis. Collection sportswear manufacturers emphasizing growth have to take a conservative, cautious approach to contain costs until the volume stabilizes. Licensing is one venue for expansion., NEW YORK -- Marketing is key to a healthy bottom line in the collection sportswear business, but strategies vary depending on just how far along the firm is on the [...]

Manufacturers of men's sportswear have developed innovative, sophisticated methods for marketing their clothes as buying has become a more centralized activity. Clothing makers train their sales staff much more throughly to improve the quality of the presentations they make to buyers. New techniques being used by sportswear makers include the use of electronic data interchange between clothing makers and buyers, negotiations between the top management of clothing makers and clothing retailers, and the use of corporate-, divisional- and sales team-level presentations to retailers., NEW YORK--Willy Loman is over the hill. He's been replaced by young, hip college grads and computers crammed with the facts, figure and fashion savvy to sell men's sportswear. The [...]

SMOKE STREET COUTURE Contemporary Men's collection. Designed by Claire Ortiz. IN BUSINESS: Four months PERSONAL BACKGROUND: Ortiz was a political science and world history major in college, and was unexpectedly [...]

NEW YORK -- Varsity jackets continue to score points in fall bookings in both fashion and basic arenas. The category remains viable because manufacturers are appealing to a wide spectrum [...]

NEW YORK -- Mayor retailers are planning to put more money into streetactive styles for spring '92. The young men's and contemporary markets continue to shift away from dress-up toward [...]

NEW YORK -- Sports brass are pulling out all the stops for this one. A battery of companies, including Mirage, Mitchell & Ness, and Nutmeg Mills, will be in fighting [...]

NEW YORK -- It may be the shot heard 'round the world. Forget ties and suits (at least for a moment). This spring it's baseball apparel, and it will show [...]

NEW YORK -- With spring bookings only beginning to trickle in, activewear vendors attending MAGIC expect the show to mean a great deal more in terms of order writing compared [...]

SEATTLE (FNS) -- When the new baseball cards came out every spring, a young Jerry Cohen, like many kids, rushed out to buy them. The only difference was that Cohen [...]

MINNEAPOLIS, Minn. -- Shorts and golfwear are driving the Big & Tall market for spring '92. The two classifications scored heavily at the Big & Tall Men's Apparel Needs (B.A.T.M.A.N.) [...]

Golf Apparel Builds New Links With the Consumer With a new emphasis on earth-toned color, fashionable drape, and fabric, golf is making a slow but sure transition from clubwear to [...]

Twelve to 15 NFL teams have elected to sport an alternate jersey at one home game during the upcoming season. Teams have the option of wearing a 'classic' jersey from [...]

In the most radical NFL uniform changes in five years for existing franchise cities, the Buffalo Bills and the Seattle Seahawks will feature new looks when the 2002 season begins. [...]

Golfwear Makers Get a Grip on Baby Boomers Golf has become the sport of the '90s for Baby Boomers, whose days of rock climbing and windsurfing will dwindle with advancing [...]

Woolrich in Limbo Woolrich, Inc. has made it to the big screen. The rugged outdoor outerwear and sportswear manufacturer was selected as one of the apparel suppliers for the Sony [...]

IMMEDIATES, FALL AND HOLIDAY GOODS ALL ON STORES' SHOPPING LISTS DALLAS -- Blame a booming economy. Buyers hit the halls of the recent Men's and Boys' Apparel & Accessories Market [...]

NEW YORK -- With spring 2000 just around the corner, casual slacks and jeans makers are ready to rock the boat with a number of successors to khakis. Nobody's about [...]

LAS VEGAS -- 'Hats, just hats,' attracted one West Coast retailer to MAGIC's casual lifestyle floor. 'T-shirts, I'm looking for T-shirts this show,' said Glenn Coffield of Coffield's Town & [...]

Young men's manufacturers have figured out a way of offering newness into the young men's market and they are doing it through khakis. While young consumers have been bombarded with [...]

NEW YORK -- For the first time, Lubiam USA is launching a holiday package to introduce an additional popular-price range of suits, sport coats and dress slacks. According to Sebastian [...]

BOXER'S BRANDED DENIM SPORTSWEAR WILL CONTINUE IN-HOUSE; DESIGNER PAVILION PROVIDES IMMEDIATE REORDER GRATIFICATION FOR RETAILERS LAS VEGAS -- A strong spring season at retail turned the Designer Pavilion at MAGIC [...]