Marketing is key to survival in collection sportswear biz

Collection sportswear manufacturers find that marketing is key to success in their niche. Different manufacturers take different approaches to marketing ranging from broad expansion strategies to focusing on key niches on a seasonal basis. Collection sportswear manufacturers emphasizing growth have to take a conservative, cautious approach to contain costs until the volume stabilizes. Licensing is one venue for expansion.
NEW YORK -- Marketing is key to a healthy bottom line in the collection sportswear business, but strategies vary depending on just how far along the firm is on the [...]