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This study investigates the factors affecting the cord-cutting behavior of media consumers. Adopting the frameworks of diffusion of innovations, uses and gratifications theory (U&G), channel repertoire, and media usage/segmentation, we conducted an online survey of 860 respondents in the United States to examine the use, perception, and motivation of cord-cutting behavior among three different consumer segments: cord-cutters, cord-loyalists, and cord-couplers. The results show that cord-cutting is predicted by eudaimonic and exploration motivators, perceived compatibility and complementarity, and age.

This study investigates the concept and practice of engagement via media platforms from the perspectives of brands, audience, and media. Under the premise that engagement is a multi-dimensional construct that presents a more complex, qualitative nature different from the traditional, exposure-based quantitative metrics frequently adopted for linear media, this study explores how diverse market sectors and key constituents perceive and apply engagement. In-depth interviews were conducted with 74 subjects from various sectors across 8 countries and textually analyzed using a qualitative data analysis software. Utilizing thematic analysis, the qualitative research addressed the definition, relevancy, and application of audience engagement via media platforms, especially for video content. It was found that promoting engagement is a critical strategy to combat the increasing demand for audience attention. It encompasses all three cognitive–affective–behavioral aspects, but is valued and practiced on a...

No psychometrically sound measurement scale exists to effectively measure sports team reputation. The current study proposed and developed the Spectator-based Sports Team Reputation (SSTR) by considering the most important stakeholder groups - spectators. The results indicated that SSTR had a positive and direct impact on team identification and trust towards a team. The most significant theoretical contribution of this study is the conceptualisation and development of the SSTR scale, with a multi-dimensional approach from the spectator perspective.

Using the frameworks of innovation diffusion and technology acceptance model, this study examines the predictors of mobile news consumption among young adults. The results show that the perceived relative advantage (especially content), utility, and ease of use of mobile news are positively related to its adoption. The young adults’ news consumption patterns and preferences, as well as media usage, all play a role in the adoption of mobile news. This study also validates the importance of examining the adoption outcome from multiple perspectives.

This study attempts to identify the predictors of e-book reader diffusion with regard to consumer awareness, interest, and intention to use. Specifically, it assesses the relative influence of demographics, media usage/ownership, and personal traits/perception variables in the technology-adoption process. A national consumer survey conducted in South Korea, a leading country in the proliferation of e-book use, found that e-book reader awareness, interest, and adoption intention correlated positively with age, education, income, perceived need for print media, digital media ownership, personal innovativeness, and the perceived attributes of e-book readers. Regarding the relative effects of variable blocks, the most influential factors in predicting e-book reader awareness, e-book reader interest, and intention to use were demographics, personal innovativeness, and the perceived attributes of e-book readers, respectively.

To examine the phenomenon of smartphone dependency in the context of media consumption, this study explores the roles of dependency on and usage of other media platforms, multiplatform media use, mobile ownership and perceptions, smartphone functions, and various consumer characteristics. The regression result suggests that dependency on computer and television, perceived smartphone fluidity, the smartphone as a primary platform during multiplatform media use, and smartphone's social and mobile-specific functions all play a significant role in the smartphone dependency of young adult media consumers.

This study suggested a total of 7 hypotheses regarding variables affecting viewers' attitudes toward cable network brand extension. The regression analysis showed that 5 of the 7 hypotheses were accepted. Specifically, parent brand attitude, brand portfolio quality variance, the number perception of sub-brands, perceived fit, and innovativeness were found to significantly affect brand extension attitudes while parent brand familiarity and channel repertoire were shown not to be significant. Also, gender and income were found to affect brand extension attitude.

Adopting the construct of “brand personality,” this article examines the news brands of Cable News Network, Fox News Channel, MSNBC, CBS news, NBC news, and ABC news; investigates the factors influencing their brand images; and assesses the consequences of these brand perceptions. Using the news brand personality dimensions of competence, timeliness, and dynamism, it was found that antecedents such as an audience's attitude toward an affiliated television network, perceived importance of anchors, and use of television as a news source help shape the brand personality of a network news product. The perceived brand personality of a news outlet, especially along the dimension of competence, also contributes to an audience's attitude, usage, and loyalty of the news brand. ACCESS TO FULL TEXT

Adopting the construct of “brand personality,” this article examines the perceived differences among various television news brands, investigates the distinction between cable and broadcast news brands, and explores the applicability of brand personality in this market. CNN was found to possess the most distinct, positive personality, whereas CBS news had the least differentiated brand personality. Fox News was seen as the most dynamic and conservative. Overall, broadcast network news was perceived to be more traditional and liberal than cable network news. Three modified dimensions—competence, timeliness, and dynamism—were found to represent the personality facets of the television news product. ACCESS TO FULL TEXT

This article investigates the levels of consumer awareness and knowledge of digital television (DTV) in the USA. It also explores the consumer perceptions of DTV characteristics, benefits and importance. Various consumer characteristics and DTV perceptions were examined to assess their influence in the adoption of DTV. It was found that the consumers had many misconceptions of DTV and their DTV knowledge level was most related to personality traits and internet usage or tenure. While the desire for bigger screen size, digital video recorder ownership, income and broadband access were the best predictors of intention to adopt DTV sets, desire for better video quality and knowledge of DTV environment were the best predictors of intention to adopt DTV converters.

This study explores the programming relationship between vertically integrated station groups and their affiliated syndicators in the context of two frameworks associated with the advantages of vertical integration: the transaction cost and vertical foreclosure theories. The programming sources for various stations that are vertically integrated with syndicators were assessed. The results indicated that leading television station groups had purchased relatively more products from their vertically integrated syndicators. The pattern of internal transfer through vertical integration was especially apparent in the acquisition of newer first-run products that are associated with uncertain quality and less audience information. The findings generally support the transaction cost theoretical perspective. However, the data did not paint a picture of market foreclosure in this industry.

This study empirically investigates how the dimensions of organization–public relationships, i.e. trust, control mutuality, commitment, and satisfaction, are related to brand attitude formation. In order to establish a benchmark for analysis, it also compares the effects of organization–public relationships on brand attitude to those of product‐related attribute beliefs. The results of a survey conducted using a branded laptop computer product showed that, while both organization–public relationships and product‐related attributes were significantly related to attitude towards the brand, among the dimensions of organization–public relationships only ‘satisfaction’ was a significant predictor of brand attitude. In addition, the explanatory power of organization–public relationships was found to be weaker than that of product‐related attribute beliefs in predicting brand attitudes.

This article reports a national study of Internet users' usage of cable television Web site features to illustrate the dynamics of cross-media use in electronic media and explore the role of cable television network Web sites in network branding and viewership. Our findings indicate that younger Internet users are much more likely to use television Web sites than older Internet users. Despite the low use of the enhanced features of television Web sites, the increase in the number of Web site feature usage positively predicts viewer loyalty, subscriber loyalty, and to a lesser extent, new subscriber attraction for cable networks.

This research assessed the perceptions of branding and branding practices among general managers of commercial television stations. The study concluded that general managers perceived branding to be an "important tactical management function" with branding applications in areas most related to news and promotion. In addition, the managers' commitment to brand research was linked to their understanding and positive perceptions of branding. Market sizes and news leadership were also related to perceived branding practices.

(2001). Enhanced TV as brand extension: TV viewers' perception of enhanced TV features and TV commerce on broadcast networks' web sites. International Journal on Media Management: Vol. 3, No. 4, pp. 202-213.

Despite the proliferation of social media and the widespread adoption of these diverse communication tools, there is a lack of studies that conceptualize the characteristics of social media as perceived by users and compare the perceived characteristics or benefits of different social media types. This study examines the user perceptions of six main groups of social media—blogs, micro-blogs, social networks, wikis, forums, and content communities—on five dimensions: participation, commonality, connectedness, conversationality, and openness. User profiles are also investigated to assess the role of demographics and usage in such perceptions. The results of a national consumer panel survey show that different social media applications are perceived differently and social media usage patterns, gender, and age affect these perceptions.

El estudio examina la actual naturaleza dinámica de los mercados de losmedios de comunicación utilizando un marco de análisis de las actividades devalor añadido para evaluar el suministro y consumo de productos de medios decomunicación. El enfoque propuesto, centrado en el usuario, introduce la nociónde que las acciones de los usuarios externos, las redes sociales, y las propiasinterfaces afectan a las actividades de valor internas de las empresas de losmedios de comunicación a través de un circuito que se retroalimenta, pudiendoser consideradas, en sí mimas, actividades de valor. El modelo ofrece tambiénun listado completo de indicadores para la evaluación del valor de los mediosdigitales.

In one of its initiatives to reconstruct a more appropriate regulatory environment for today's media industries, the FCC liberalized the radio duopoly ownership rules in 1992. The new rules allow radio operators to own more than one AM and FM station in a market. This article examines the economic implications of the revised duopoly rules. The benefits of duopolies to media owners and the merger activities after the implementation of the rules were analyzed. The study then explored the economic impact of duopolies on the radio industry. It was concluded that the overall economic effect of duopolies is positive.

This study is designed to compare consumers’ perceptions of television and online video platforms in terms of content, technology, and cost–related attributes. It also seeks to identify the specific attributes of online video platforms that contribute to the overall relative advantage of this new video alternative. Using a national mail survey of a random sample of U.S. Internet users, this study found that Internet users perceived online video platforms to be better than television in many technology and content–related attributes. The results also suggest that video content quality, interactivity, and storage capability of online video platforms contribute to improving the overall perception of the relative advantage.

This article is the first and the qualitative section of a two-part strategy research project which examines the state of the global telecommunications market and assesses the business factors and environmental variables such as country/regional economic profiles, political systems and regional alliances, that influence strategic directions of firms in the converging global telecommunications market. The article specifically investigates the forces contributing to the globalization of telecommunications services, major telecommunications strategies and strategic alliances in the global market, and factors that may have contributed to the outcome of these alliances.