Enhanced TV as brand extension: TV viewers' perception of enhanced TV features and TV commerce on broadcast networks' web sites

Authors :: Sylvia M. Chan-Olmsted
Louisa Ha
Source :: International Journal on Media Management. 3:202-213
Publication Year :: 2001
Publisher :: Informa UK Limited, 2001.
Abstract: (2001). Enhanced TV as brand extension: TV viewers' perception of enhanced TV features and TV commerce on broadcast networks' web sites. International Journal on Media Management: Vol. 3, No. 4, pp. 202-213.

Subjects :: Media management
Multimedia
Brand extension
Strategy and Management
Communication
Perception
media_common.quotation_subject
Advertising
Business
computer.software_genre
computer
media_common

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