1. Reverse logistics: Understanding end-of-life product management
- Author
-
Matthew Wilson and Sean P. Goffnett
- Subjects
Marketing ,Value (ethics) ,Process management ,Best practice ,media_common.quotation_subject ,Stakeholder ,Reverse logistics ,Loyalty ,Revenue ,Product management ,Business ,Business and International Management ,Market share ,media_common - Abstract
Reverse logistics programs to support end-of-life product management strategies are becoming more prevalent as firms respond to stricter regulations and increasing consumer expectations. Despite a growing body of theoretical literature on this topic, many firms struggle to implement efficient and effective reverse logistics systems. This research identifies common strategic, tactical, and operational considerations needed to design reverse logistics programs, and offers industry examples to show how organizations have excelled in these areas. Through a synthesis of literature and examples, key takeaways are provided across a range of reverse logistics activities. In doing so, this paper illustrates ways in which managers can implement best practices in reverse logistics that not only benefit the environment but also generate societal and stakeholder value, augment and improve customer service and loyalty, and increase market share and revenue capabilities.
- Published
- 2022