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The goal of this thesis is to decribe brewery in Havlíčkův Brod, discover and clearly characterize instruments of the marketing mix. On the base of known information present situation in brewery will be set up. If it is need, helpful recommendation will be made.

The thesis in the first part deals with marketing and marketing mix of services. Then briefly explains the procedures for creating a SWOT analysis. The first part of theoretical information ends with the marketing communication mix. In the second part there are theoretical information used for analysing the company Ferenčík Ltd. The thesis made a SWOT analysis focused on communication with customers. After the analysis there are made the proposals for improving communication with customers.

Bachelor thesis maps the current state of the marketing mix of the mentioned company, makes into the SWOT analysis on the topic and suggests the adaptation of the marketing mix for future goals and opportunities. The goal will be achieved by identifying current facts, implementation of simplified PESTLE analysis and SWOT matrix of precaution. The expected output of this thesis should have been the usable proposals and recommendations for the company with summarized information about the company's environment. Theoretical and methodical part is divided into two chapters "Present" and "Future". There are theories of the marketing mix, service quality management and competition in the part "Present". In the part "Future" there is the theory for analyses of company's background, customers and the public, promotion in conjunction with the Internet and questionnaires. The practical part is similar to theoretical and methodical part by its division. It includes description of current marketing mix of the company and realisation of PESTLE and SWOT analysis. At the end of this thesis there are recommendations for individual elements of marketing mix.

The objective of this bachelor thesis is to characterise the essence of the notion of marketing mix with the help of known techniques. In the practical part of the work the author will focus on the particular company, RAMA BOHEMIA, a. s., to analyse applications of the individual instruments of the marketing mix in the company, to assess their functioning and to propose potential measures in the case of a found drawback.

The aim of this work is to evaluate Marketing Tools in the company Medin inc., Nové Město na Moravě. Most attention is paid to a product and its price, their present state of affairs and the development to the future.

The goal of the thesis is to describe application of tools in marketing mix, mainly advertising in chosen the company. On the basis of the gained information, situation will be analysed and possible options will be proposed.

The main goal of this research paper is to define the main characteristics of the company and analyze the current status of each element of their marketing mix. After that I will evaluate the effective use of these elements and make recommendations for improvements.

The aim of this bachelor thesis is to identify and describe Marketing mix tools in a chosen company. On the basis of the information and identified weaknesses to suggest possible measures to help to increase its competitiveness.

The aim of this thesis is to examine current marketing efforts of AARON - the leading seller of digital cameras. I will analyze current marketing tools and suggest improvements in efficiency and effectiveness of these tools. Marketing strategy is a method of managing and coordinating efforts in marketing field so that the goals can be reached. The aim is to increase sales, turnover, revenues, profits, drive out competition and also to build up a corporate image and corporate culture. I will analyze not only business marketing environment, but also the competition and I will evaluate the current marketing mix of the company. Resulting findings will be summarized in the SWOT analysis and new tools and strategies for the future will be proposed.

Teoreticko-metodologická část je věnována problematice marketingového mixu, novému výrobku, SWOT analýze, analýze konkurence, segmentaci trhu a popisu kroků procesu zavádění nového výrobku na trh. V praktické části je představena společnost DK OPEN, spol. s r. o., dále jsou aplikovány analýzy z teoretické části na zmiňovanou společnost. Na základě analýz je doporučeno firmě zavést konkrétní výrobek. V závěru je navrhnut marketingový mix tohoto nového výrobku.

The target of my bachelor's work is characteristic of company Online Business System, v. o. s. and its supplying company Herbalife. Than I analyze marketing mix tools, review working of these tools in practice, discover deficiencies and suggest possible improvement for the future period.

The aim of this bachelor work is to charakterize the company NATE, a. s. and analyse using particular instruments of the marketing mix. Base on this analysis suggest some steps, which would contribute to better using of this instruments and to better working of the whole company.

The target of my bachelor's work is the analysis of marketing mix tools in the company Edscha Bohemia s.r.o.. I review working of these tools in practice, than discover deficiencies and suggest possible improve for the future.

The main objective of my bachelor's thesis "Marketing strategy in the company ZFP akademie, a. s." is the analyses of marketing strategy of the company ZFP akademie, a.s. and its product portfolio. Than I make its marketing strategy clear and show the future possible development.