Marketing Strategy in AUDIT MAX, s.r.o. Company

Bachelor thesis maps the current state of the marketing mix of the mentioned company, makes into the SWOT analysis on the topic and suggests the adaptation of the marketing mix for future goals and opportunities. The goal will be achieved by identifying current facts, implementation of simplified PESTLE analysis and SWOT matrix of precaution. The expected output of this thesis should have been the usable proposals and recommendations for the company with summarized information about the company's environment. Theoretical and methodical part is divided into two chapters "Present" and "Future". There are theories of the marketing mix, service quality management and competition in the part "Present". In the part "Future" there is the theory for analyses of company's background, customers and the public, promotion in conjunction with the Internet and questionnaires. The practical part is similar to theoretical and methodical part by its division. It includes description of current marketing mix of the company and realisation of PESTLE and SWOT analysis. At the end of this thesis there are recommendations for individual elements of marketing mix.