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67 results on '"Gore, Andrew"'

1. Apple remakes its world: leaner, more competitive company emerges from a year of big change

Author

Farber, Daniel and Gore, Andrew

Subjects
Strategic Planning, Layoff, Losses, Marketing Strategy, Outlook, Products, Management Style, Review of Past Year, Apple Inc. -- Finance
Abstract

By Daniel Farber and Andrew Gore To say that Apple has undergone some changes in the past 10 months would be an understatement. A new product and pricing strategy, organizational […]

Published
1991

2. Apple puts its stamp on licensing; first wave of Mac clones due mid-1995

Author

Gore, Andrew

Subjects
Marketing Strategy, Licensing, 680X0-Based System, Third-Party Vendor, PowerPC-based System, Operating System, Apple Inc. -- Marketing, Computer industry -- Marketing
Abstract

The Macintosh RISC Architecture, the foundation upon which all Mac clones will be built, was revealed by Apple last week along with other details of Mac licensing plans. As previously […]

Published
1994

3. Apple builds better 680x0 emulator; update set for Jan

Author

Hess, Robert and Gore, Andrew

Subjects
Emulators, Product Development, Marketing Strategy, Performance Improvement, Apple Inc. -- Product development, Emulators -- Product development, Computer software industry -- Product development
Abstract

Cupertino, Calif. -- If necessity is the mother of invention, then serendipity must be its father. While working on a new 680x0 emulator to address performance problems with PowerPC 603-based […]

Published
1994

4. Diery: PowerPC to be a Mac

Author

Gore, Andrew

Subjects
Executive, Interview, Marketing Strategy, Apple Inc. -- Officials and employees, Computer industry -- Officials and employees, Executives -- Interviews
Abstract

As part of the largest reorganization in Apple's history, Ian Diery was made Apple's executive vice president in charge of the personal computer division, hardware research and development, manufacturing, distribution, […]

Published
1993

5. Apple Japan: The secret of success: key, company says, is its 'involvement.' (Company Profile)

Author

Gore, Andrew

Subjects
Company Profile, Japan, Management, Strategic Planning, Marketing Strategy, Market Share, Apple Japan Inc. -- Management, Computer industry -- Management
Abstract

Key, company says, is its 'involvement' By Andrew Gore Tokyo - Japan is a country steeped in tradition, down to the ritual exchange of business cards. Yet with Macs representing […]

Published
1993

6. Apple outlines plans for future OS add-ons

Author

Gore, Andrew

Subjects
Distribution Management, Marketing Strategy, Strategic Planning, Operating System, Operating System Enhancement, Apple Inc. -- Marketing, System 7.1 (Operating system), Computer software industry -- Marketing, Operating systems -- Marketing, Operating system enhancements -- Marketing
Abstract

By Andrew Gore Cupertino, Calif. - Now that System 7.1 is in the channels, Apple is preparing a barrage of new Mac system enhancements for 1993. According to Charles Oppenheimer, […]

Published
1992

7. Midrange Mac glut is a matter of markets

Author

Gore, Andrew and Picarille, Lisa

Subjects
Marketing Strategy, Hardware Selection, Custom Systems, Microcomputer, Apple Inc. -- Marketing, Apple Macintosh (680X0-based system) -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Abstract

By Andrew Gore and Lisa Picarille Cupertino, Calif. - Apple's recently introduced Mac IIvx and Performa 600 have joined an already extensive lineup of 68030-based desktop Macs similar in price […]

Published
1992

8. PowerBooks aplenty pack pipeline for '93

Author

Gore, Andrew

Subjects
Laptop/Portable Computer, Laptop computers, Marketing Strategy, Bundled Software, Sales Analysis, Product Development, File Transfer, Apple Inc. -- Product development, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Computer industry -- Product information, Portable computers -- Product development, Laptop computers -- Product development
Abstract

By Andrew Gore Las Vegas - Apple officials last week outlined aggressive plans to extend the company's PowerBook line in 1993, including delivering new models as often as every three […]

Published
1992

9. Managers recommend Performas for home

Author

Gore, Andrew

Subjects
Microcomputer, Product Introduction, User Need, Marketing Strategy, Apple Inc. -- Product introduction, Apple Macintosh Performa 200 (680X0-based microcomputer) -- Product introduction, Apple Macintosh Performa 400 (680X0-based system) -- Product introduction, Apple Macintosh Performa 600 (680X0-based system) -- Product introduction, Microcomputers -- Product introduction, Computer industry -- Product introduction
Abstract

By Andrew Gore Cupertino, Calif. - While few volume buyers expressed interest in Apple's consumer Macs for their operations, many said they would recommend the purchase-friendly Performas to employees looking […]

Published
1992

10. New Macs homeward bound: Apple sets sights on 7 million families

Author

Gore, Andrew

Subjects
Home Computer Market, Consumer Electronics, Microcomputer, Marketing Strategy, New Product, Apple Macintosh Performa (PowerPC-based system) -- Marketing, Consumer Electronics -- Marketing, Microcomputers -- Marketing, Computer industry -- Marketing
Abstract

By Andrew Gore Cupertino, Calif. - Apple stopped calling the Mac "the computer for the rest of us" when it turned toward the business market, but the new Performa line […]

Published
1992

11. Mail-order Macs may get stamp of approval

Author

Gore, Andrew

Subjects
Mail Order, Marketing Strategy, Strategic Planning, Study, Outlook, Microcomputer, Apple Inc. -- Planning, Computer software industry -- Planning, Microcomputers -- Marketing
Abstract

By Andrew Gore Cupertino, Calif. - In the drive to cut margins, prices and boost market share, Apple has run down many sacred cows. Now two of the company's most […]

Published
1992

12. Performa, IIvx, IIvi to redefine Mac line: consumer Macs set for Sept. 14 launch

Author

Gore, Andrew

Subjects
Microcomputer, Product Introduction, Marketing Strategy, Apple Inc. -- Product introduction, Apple Macintosh Performa 600 (680X0-based system) -- Product introduction, Apple Macintosh Performa 600 CD (680X0-based system) -- Product introduction, Apple Macintosh Performa 200 (680X0-based microcomputer) -- Product introduction, Apple Macintosh Performa 400 (680X0-based system) -- Product introduction, Apple Macintosh IIvx (680X0-based system) -- Product introduction, Apple Macintosh IIvi (680X0-based system) -- Product introduction, Microcomputers -- Product introduction, Computer industry -- Product introduction
Abstract

Consumer Macs set for Sept. 14 launch By Andrew Gore Cupertino, Calif. - Forget everything you think you know about how Apple sells Macs. When the company introduces the Mac […]

Published
1992

13. Apple to get personal at CES

Author

Gore, Andrew

Subjects
Consumer Electronics, Promotion of Product, Marketing Strategy, Trade Show, Laptop/Portable Computer, Apple Inc. -- Product development, Portable computers -- Product development
Abstract

By Andrew Gore Chicago -- After three months of dropping hints about its consumer- electronics plans, Apple is considering introducing its first Personal Digital Assistant at the Consumer Electronics Show […]

Published
1992

14. Consumer bundle: Classic II, printer, apps for $1,000

Author

Gore, Andrew

Subjects
Marketing Strategy, Consumer Electronics, Microcomputer, Single Inline Memory Modules, Apple Inc. -- Marketing, Apple Macintosh Classic II (680X0-based system) -- Marketing, Apple StyleWriter (Ink jet printer) -- Marketing, Microcomputers -- Marketing
Abstract

TITLE: CONSUMER BUNDLE CLASSIC II PRINTER APPS FOR 1 000 By Andrew Gore Cupertino, Calif. -- Apple is expected to test market a "firmware-based" Macintosh in the consumer-electronics arena this […]

Published
1992

15. Apple makes a splash at CeBIT '92 as Mac sales take off in Germany

Author

Gore, Andrew

Subjects
Trade Show, CeBIT, Marketing Strategy, Market Share, Germany, Sales, Apple Inc. -- Marketing, CeBIT -- 1992 AD, Computer industry -- Market share
Abstract

By Andrew Gore Hannover, Germany -- If computer trade shows were sporting events, then CeBIT '92, held here this month, would be the Olympics, both in size and in diversity […]

Published
1992

16. Apple widens software channels: system extensions to take retail route

Author

Gore, Andrew

Subjects
Marketing Strategy, Distribution Management, Upgrading, Operating System, Software Packages, Apple Inc. -- Distribution, Computer software industry -- Distribution, Software -- Distribution
Abstract

System extensions to take retail route By Andrew Gore Napa, Calif. -- Apple may soon rank with companies like The Sharper Image as a vendor of nifty technology through catalogs, […]

Published
1992

17. Apple set to change channel course

Author

Gore, Andrew

Subjects
Marketing Strategy, Strategic Planning, Distribution Agreements, Distributors, Market Entry, Distribution Management, Microcomputer, Value-Added Resellers, Apple Inc. -- Contracts, Ingram Micro Inc. -- Contracts, Merisel Inc. -- Contracts, Tech Data Corp. (Clearwater, Florida) -- Contracts, Apple Macintosh Classic (680X0-based system) -- Distribution, Value-added resellers -- Marketing, Computer industry -- Ethical aspects, Microcomputers -- Distribution
Abstract

By Andrew Gore Cupertino, Calif. -- Aiming to give the Mac more visibility in both niche and mass markets, Apple is on the verge of major changes in its distribution […]

Published
1992

18. Apple to knock down prices on desktop Macs

Author

Gore, Andrew

Subjects
Price Cutting, Microcomputer, Marketing Strategy, Apple Inc. -- Product information, Apple Macintosh IIfx (680X0-based system) -- Prices and rates, Apple Macintosh IIci (680X0-based system) -- Prices and rates, Apple Macintosh LC (680X0-based system) -- Prices and rates, Apple Macintosh Classic II (680X0-based system) -- Prices and rates, Apple Macintosh IIsi (680X0-based system) -- Prices and rates
Abstract

By Andrew Gore Cupertino, Calif. -- Following on the heels of the company's best-ever retail promotion, Apple is expected to make dramatic price cuts on most desktop Macs next week. […]

Published
1992

19. Sculley promises multimedia Macs by Christmas '92

Author

Rosenthal, Steve and Gore, Andrew

Subjects
Consumer Electronics, Diversification, Product Development, Winter Consumer Electronics Show, Market Entry, Marketing Strategy, Apple Inc. -- Product development, Apple Macintosh (680X0-based system) -- Product development, Consumer Electronics Show -- 1992 AD
Abstract

By Steve Rosenthal and Andrew Gore Las Vegas -- Apple will enter the consumer electronic market in a big way, CEO John Sculley told a packed audience in his keynote […]

Published
1992

20. Symantec to fold SUM technology into Norton 2.0

Author

Norr, Henry and Gore, Andrew

Subjects
Product Development, Desktop Utility, Marketing Strategy, Product Delay, Symantec Corp. -- Product development, SUM (File management software) -- Design and construction, Norton Utilities for Macintosh (Disk/file management software) -- Design and construction
Abstract

By Henry Norr and Andrew Gore Cupertino, Calif. -- Symantec Corp. is preparing a new data-recovery utility package designed to combine the strengths of its two entries in the category. […]

Published
1991

21. Apple, Microsoft take it on the road: set aside disputes for national tour

Author

Gore, Andrew

Subjects
Microcomputer, Marketing Strategy, Software Packages, Promotion of Product, Apple Inc. -- Marketing, Microsoft Corp. -- Marketing
Abstract

Set aside disputes for national tour By Andrew Gore San Francisco -- Despite escalating warfare on the operating systems front, Apple and Microsoft Corp. are still finding it in their […]

Published
1991

22. Distributor packs 1-2-3 with IIci, IIsi

Author

Gore, Andrew

Subjects
Promotion of Product, Spreadsheet Software, Bundled Software, Marketing Strategy, Market Entry, Distributors, Wholesale Dealer/Distributor, Intelligent Electronics Inc. -- Marketing, Lotus Development Corp. -- Distribution, Lotus 1-2-3 for Macintosh (Spreadsheet software) -- Marketing, Apple Macintosh IIci (680X0-based system) -- Marketing, Apple Macintosh IIsi (680X0-based system) -- Marketing
Abstract

By Andrew Gore Cambridge, Mass. -- Lotus Development Corp. earlier this month launched its first salvo in the war to dominate the Mac spreadsheet market. Every Mac IIsi and IIci […]

Published
1991

23. Buyers give nod to new Macs

Author

Gore, Andrew

Subjects
Microcomputer, Laptop Computers, Trade Show, User Need, Market Entry, Manufacturers, Marketing Strategy, Comdex-Fall, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Apple Macintosh Quadra (680X0-based system) -- Marketing, Apple Macintosh Classic II (680X0-based system) -- Marketing, Comdex -- 1991 AD
Abstract

By Andrew Gore Las Vegas -- If the foot traffic at Apple's booth at last week's Comdex/Fall '91 was any indication, the Macintosh Classic II, Quadras and PowerBooks attracted a […]

Published
1991

24. Fate of A-T products still unclear: merger with Borland puts 800 out of work

Author

Gore, Andrew

Subjects
Acquisition, Merger, Computer Software Industry, Product Development, Marketing Strategy, Product Discontinuation, Reorganization, Layoff, Ashton-Tate Corp. -- Mergers, acquisitions and divestments, Borland International Inc. -- Mergers, acquisitions and divestments
Abstract

Merger with Borland puts 800 out of work By Andrew Gore Scotts Valley, Calif. -- Despite the Apple-IBM Corp. alliance, increases in Mac market share and this week's debut of […]

Published
1991

25. Apple moves to fix margin woes, push high-end sales

Author

Gore, Andrew and Tomlinson, Shawn

Subjects
Value-Added Resellers, Marketing Strategy, Cost Reduction, Distributors, Apple Inc. -- Marketing, Apple Macintosh (680X0-based system) -- Marketing
Abstract

By Andrew Gore and Shawn Tomlinson Santa Clara, Calif. -- Apple plans to fix its margin woes by giving resellers more reasons to sell high-end Macs, sources said. Mac sales […]

Published
1991

26. Trim notebook to be a classic

Author

Gore, Andrew

Subjects
Product Development, Notebook Computer, Low Cost, Beta Testing, Marketing Strategy, Apple Inc. -- Product development
Abstract

Entry-level portable priced near $2,000 By Andrew Gore Cupertino, Calif. -- Apple is betting that customers will line up to buy a notebook-size computer that has all the functionality of […]

Published
1991

27. Modem deal gives Ingram Micro authorization to resell Apple product

Author

Gore, Andrew

Subjects
Distributors, Distribution Management, Distribution Agreements, Modem, Marketing Strategy, Promotion of Product, Apple Inc. -- Contracts, Ingram Micro Inc. -- Contracts
Abstract

By Andrew Gore Santa Ana, Calif. -- In what may be a test of how well Apple products sell through two-tier distribution, Apple last week gave Ingram Micro Inc., based […]

Published
1991

28. Connecting Point plans SuperStores; franchiser to back giant new outlets

Author

Gore, Andrew

Subjects
Company Profile, Value-Added Resellers, Microcomputer, Mass Merchandising, Market Entry, Marketing Strategy, Strategic Planning, Connecting Point of America -- Marketing
Abstract

Franchiser to back giant new outlets By Andrew Gore Englewood, Colo. -- After rising from the ashes of bankruptcy to become the largest Mac reseller franchise in North America, Connecting […]

Published
1991

29. Apple takes aim at anti-Mac myths, targets IS with marketing campaign

Author

Gore, Andrew

Subjects
Marketing Strategy, Microcomputer, Hardware Vendors, MIS, Apple Inc. -- Marketing, Apple Macintosh (680X0-based system) -- Marketing
Abstract

By Andrew Gore San Francisco -- Apple is planning a new three-pronged marketing campaign that it hopes will debunk some spurious ideas that information systems managers have about the Mac. […]

Published
1991

30. Apple disperses integration group

Author

Gore, Andrew

Subjects
Organization Structure, Reorganization, Microcomputer, Manufacturers, Marketing Strategy, Integrated Systems, Apple Inc. -- Management
Abstract

By Andrew Gore Cupertino, Calif. -- Apple last week disclosed plans to break up Apple Integrated Systems, a group it once counted on to drive acceptance and integration of Apple […]

Published
1991

31. Top of line priced to sell

Author

Gore, Andrew

Subjects
Price Cutting, Microcomputer, Marketing Strategy, Market Analysis, Apple Inc. -- Management, Apple Macintosh IIfx (680X0-based system) -- Prices and rates, Apple Macintosh IIci (680X0-based system) -- Prices and rates, Apple Macintosh SE/30 (680X0-based system) -- Prices and rates, Apple Macintosh IIsi (680X0-based system) -- Product enhancement
Abstract

By Andrew Gore Cupertino, Calif. -- Apple's move last week to slash prices of several of its '030-based Macs was designed to not only improve their price/performance ratio, but also […]

Published
1991

32. Lack of low-end displays hits Radius; high-end strategy spells Q2 red ink

Author

Gore, Andrew

Subjects
Losses, Profit, Work Force Reduction, Interoperability, Second Quarter, VDTs, Product Development, Monitors, Displays, Manufacturers, Financial Analysis Software, Marketing Strategy, Radius Inc. -- Finance, Apple Inc. -- Product information
Abstract

High-end strategy spells Q2 red ink By Andrew Gore San Jose, Calif. -- The low-cost Macs may have brought new prosperity to Apple, but Radius Inc. apparently is paying the […]

Published
1991

33. New Apple ed programs has resellers up in arms: longtime dealers stripped of status

Author

Gore, Andrew

Subjects
Apple Dealers Association, Wholesale Dealer/Distributor, Education, Marketing Strategy, Consultants, Apple Inc. -- Management
Abstract

Longtime dealers stripped of status By Andrew Gore Cupertino, Calif. -- Apple said it was only trying to help when it recently changed the Apple Education Sales Consultants program. But […]

Published
1991

34. Apple sets May date for 7.0: telephone support free for 90 days

Author

Gore, Andrew

Subjects
Marketing Strategy, Operating System, Distribution Management, Enhancements, Upgrading, Software Packages, Apple Inc. -- Product information, System 7.0 (Operating system) -- Design and construction
Abstract

Telephone support free for 90 days By Andrew Gore Cupertino, Calif. -- It's full steam ahead and all systems go for a May 13 rollout of Apple's System 7.0. The […]

Published
1991

35. Ingram bets on support, expertise

Author

Gore, Andrew

Subjects
Vendor Relations, Distributors, Sales Management, Support Services, Marketing Strategy, Ingram Micro Inc. -- Marketing
Abstract

By Andrew Gore Santa Ana, Calif. -- Having established itself as a leader in selection and fulfillment, Ingram Micro Inc., the world's largest distributor of Mac products, has set its […]

Published
1991

36. Omnis third parties up in arms at Blyth

Author

Gore, Andrew

Subjects
User Training, Consultants, Third-Party Vendor, Marketing Strategy, Vendor Relations, Blyth Software Inc. -- Marketing, Omnis 5 (Data base management system) -- Usage
Abstract

By Andrew Gore Foster City, Calif. -- A controversy is brewing between Blyth Software Inc. and independent developers, consultants and trainers over issues related to the company's Omnis 5 relational […]

Published
1991

38. Right mix can pay off: cracking the aftermarket

Author

Gore, Andrew

Subjects
Market Analysis, Retail/Reseller Channel, Software Packages, Marketing Strategy, Value-Added Resellers, Wholesale Dealer/Distributor, Apple Macintosh (680X0-based system) -- Marketing
Published
1990

39. Apple's mixed bag of news: resellers get set for platform upheaval, lower margins

Author

Gore, Andrew and Spiegelman, Lisa

Subjects
Marketing Strategy, Wholesale Dealer/Distributor, Profit Margin, Microcomputer, New Product, Low Cost, Apple Inc. -- Marketing, Apple Macintosh IIcx (680X0-based microcomputer) -- Marketing, Apple Macintosh Plus (Microcomputer) -- Marketing, Apple Macintosh SE (680X0-based system) -- Marketing, Apple Macintosh IILC (Microcomputer) -- Marketing
Published
1990

41. HyperCard gets new start, Claris may guide its future

Author

Gore, Andrew

Subjects
Product Introduction, Application Development Software, Graphics Software, Marketing Strategy, Apple Inc. -- Product introduction, HyperCard 2.0 (Data base management system) -- Product introduction
Published
1990

42. Claris to absorb Apple's HyperCard

Author

Gore, Andrew

Subjects
Marketing Strategy, Product Delay, Subsidiary Company, Software Packages, Distribution Management, Apple Inc. -- Management, Claris Corp. -- Production management, HyperCard (Multimedia authoring software) -- Production management
Published
1990

43. Existing dealers to sell low-end Macs

Author

Gore, Andrew and Quick, Gregory

Subjects
Product Introduction, Marketing Strategy, Wholesale Dealer/Distributor, Microcomputer, Apple Inc. -- Product introduction, Apple Macintosh Classic (680X0-based system) -- Product introduction, Apple Macintosh IILC (Microcomputer) -- Product introduction, Apple Macintosh SE/30 (680X0-based system) -- Product introduction
Published
1990

44. System 8: 1995 or bust

Author

Gore, Andrew

Subjects
Product Development, Operating System, Critique, Marketing Strategy, Product Delay, Apple Inc. -- Product development, Mac OS 8 (Operating system) -- Product development, Computer software industry -- Product development, Operating systems -- Product development
Abstract

Senior Writer Robert Hess' story this week on the delay of System 8 to 1996, which this publication I believe has rightly identified as the most important work Apple was […]

Published
1994

45. The lone developer theory

Author

Gore, Andrew

Subjects
Product Development, Time to Market, Product Delay, Integrated software, Enhancements, Marketing Strategy, Microsoft Corp. -- Product development, Microsoft Office (Business application suite) -- Product enhancement, Apple Power Macintosh (PowerPC-based system), Integrated software -- Product development
Abstract

Conspiracy theories are wonderful things; given time, they take on lives of their own, spawning axioms and corollaries along the way. Certainly, Microsoft Corp. has given those with too much […]

Published
1994

46. Apple to withhold battery APIs; third parties locked out of new technology

Author

Staten, James and Gore, Andrew

Subjects
Strategic Planning, Third-Party Vendor, Computer Battery, Monopolies, Application Programming Interface, Marketing Strategy, Apple Inc. -- Marketing, Batteries -- Product development
Abstract

Cupertino, Calif. -- Apple reportedly has found a sure-fire way to keep third parties from developing their own PowerBook 500 internal batteries, including breakthrough batteries based on rechargeable lithium-ion technology. […]

Published
1994

47. Newton gets on the enterprise

Author

Gore, Andrew

Subjects
Hand-held computers, User Need, Enterprise Network, Personal Digital Assistant, Critique, Marketing Strategy, Market Segmentation, Apple Inc. -- Product information, Apple Newton MessagePad 110 (Personal digital assistant) -- Usage, Hand-held computers -- Usage, Computer industry -- Product information
Abstract

It's been a month since Apple shipped the MessagePad 110, and thus far the product seems to have been well-received. However, if Newton is to prove itself, Apple must change […]

Published
1994

48. Preaching to the choir

Author

Gore, Andrew

Subjects
Notebook Computer, Marketing Strategy, Product Development, Competition, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Notebook computers -- Marketing, Computer industry -- Marketing
Abstract

When I die, I want "He left to pursue other interests" etched on my tombstone. Those six words have marked the recent departures of many Apple illuminati. However, these defections […]

Published
1994

49. After year of playing it safe, PBs need to get moving again

Author

Gore, Andrew

Subjects
Marketing Strategy, Manufacturers, Enhancements, Strategic Planning, Notebook Computer, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Notebook computers -- Marketing
Abstract

It seems only fitting that a week after Apple sold its 1 millionth PowerBook, MacWEEK launches Mobile Computing, a weekly section featuring PowerBook, Newton and other articles of interest to […]

Published
1993

50. Newton gravitates to business users

Author

Gore, Andrew

Subjects
Hand-held computers, Product Development, Consumer Electronics, Marketing Strategy, User Need, Strategic Planning, Apple Inc. -- Product development, Apple Newton MessagePad (Personal digital assistant) -- Product development, Hand-held computers -- Product development, Computer industry -- Product development
Abstract

By Andrew Gore Cupertino, Calif. - Newton is still on track, according to Apple, but that track has shifted a bit since the first personal digital assistant mock-ups were unveiled […]

Published
1992

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